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    The Service Department, Warranty and Non-Warranty Repairs
    PriorityWarranty repairs should have priority over all other repairs, When a customer purchases a product, they consider the warranty period. This is an important factor in the choice of whom they buy from and the faster a warranty repair is completed, the more likely they are to buy from the same provider again. Warranty repairs should be tagged with a special color
    e usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from u

    Take the Extra Step, Enjoy the Extra Business
    Heather and Mark work at a leading attorneys’ office in Seattle. They order fresh ground coffee for the office every month, and sent me this comparison between two major coffee vendors.Coffee company ‘Torrefazione’ (I name the winners)• We received a call from a customer service representative about a coffee order placed at their website earlier in the week.• We were infor
    You’ve created your business plan, come up with an awesome business name, created a great web site, joined all the industry specific networking groups you could afford, designated a corner of the house as your office, got business cards and brochures printed out; now you’re handing them to everyone you meet. Now you’re just waiting for the phone to ring and people to line up at your door, begging to be your client. Right? I’m afraid not.

    People are putting a lot more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW!

    You’re probably saying “But Cristina, I have my site, cards, brochures and all those memberships… I AM visible!” The secret lies in regularity and consistency.

    Ask yourself: What am I doing consistently and regularly each day to get my name out there?

    "Each day?” You ask. “But I have clients to take care of and a life.” Yes, it’s true, but you also have a business to run. That’s why I’ve come up with some ideas to help get you started.

    NO-COST VISIBILITY STRATEGY #1:

    Start a blog and add content- and keyword-rich text. Be professional and informative. Don’t make it an advertising page for your services, it’ll turn visitors away. Link your blog from your website and vice-versa.

    NO-COST VISIBILITY STRATEGY #2:

    Write an article every week. Post it on your site and submit it to article submission sites. While you’re at it, send it as a newsletter to your contacts and network, add it to your blog, and certainly add your best articles to your marketing kit.

    NO-COST VISIBILITY STRATEGY #3:

    Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you’re not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven’t contacted in a while—catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from un

    Why Your Current Approach To Inventory Management Is Not Good Practice And Is Costing You Money
    Businesses around the world spend millions of dollars on software and inventory management systems in an effort to maximise their return on investment (ROI) from inventory. Until now even the most sophisticated of these systems left businesses way short of best practice. In fact most of these systems institutionalise excess inventory.The problem is that most software relies on optimisat
    you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW!

    You’re probably saying “But Cristina, I have my site, cards, brochures and all those memberships… I AM visible!” The secret lies in regularity and consistency.

    Ask yourself: What am I doing consistently and regularly each day to get my name out there?

    "Each day?” You ask. “But I have clients to take care of and a life.” Yes, it’s true, but you also have a business to run. That’s why I’ve come up with some ideas to help get you started.

    NO-COST VISIBILITY STRATEGY #1:

    Start a blog and add content- and keyword-rich text. Be professional and informative. Don’t make it an advertising page for your services, it’ll turn visitors away. Link your blog from your website and vice-versa.

    NO-COST VISIBILITY STRATEGY #2:

    Write an article every week. Post it on your site and submit it to article submission sites. While you’re at it, send it as a newsletter to your contacts and network, add it to your blog, and certainly add your best articles to your marketing kit.

    NO-COST VISIBILITY STRATEGY #3:

    Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you’re not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven’t contacted in a while—catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from u

    Job Interviews: Question to Not Ask
    Much has been written about job interviews. The literature includes what to wear, how to act, questions to ask and how to follow-up. One area that the job interview literature rarely touches on is what NOT to ask.For today’s job hunter, whether right out of high school or college, or a seasoned veteran of the workforce, what a candidate asks speaks volumes. Some of the questions to N
    ong>NO-COST VISIBILITY STRATEGY #1:

    Start a blog and add content- and keyword-rich text. Be professional and informative. Don’t make it an advertising page for your services, it’ll turn visitors away. Link your blog from your website and vice-versa.

    NO-COST VISIBILITY STRATEGY #2:

    Write an article every week. Post it on your site and submit it to article submission sites. While you’re at it, send it as a newsletter to your contacts and network, add it to your blog, and certainly add your best articles to your marketing kit.

    NO-COST VISIBILITY STRATEGY #3:

    Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you’re not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven’t contacted in a while—catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from u

    There is a Leadership Difference
    I was standing around enjoying refreshments with a group of businesspeople recently. One asked, “Have you heard what XYZ Co. just did. The company mentioned is known as a hot, fast growth, quality company.” Everyone in the group leaned in a little to hear better.A few minutes later, someone chimed in with, “Let me tell you what ABC Corp. did.” This company is known as a company with
    LITY STRATEGY #3:

    Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you’re not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven’t contacted in a while—catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from u

    Internet Marketing: A Reflection after One Year in the Business
    As autumn and cold crawl their way into Canada and the sun sets before 4 p.m., this darkness and quietness bring along a time of reflection for all of us. The assessment I want to share with you is about internet marketing. Although my list of things to do seams never-ending, I am very happy to realize all I have accomplished in less than a year ( over 40 active web sites, a hypnosis for child
    e usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

    Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

    What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from unexpected places.

    Copyright. Cristina Favreau. All rights reserved.

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