If you want to work with special niches that aren't on the general referral circuit (say, self-referrals such as women in transition, etc.) then you have to be especially diligent about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

One strategy that is not being put to its full use is that of speaking engagements.

Now I know for many, your first response is to shudder, but consider the following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

Can you see the possibilities?

With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

• "how to"
• pop psychology
• top ten lists
• group study questions
• insights
• research reports
• methodologies
• case studies
• trends and issues
• general topic review
• what's new in ____
  Finding the Right Digital Printing Services
  Digital printing has been the latest thing in the printing world. It has resulted in so many changes in the way people create their documents and marketing materials. But for those who aren’t quite familiar with digital printing, you might want to ask what digital printing is all about. Usually when we hear the term “digital printing” we immediate
  nt about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

  One strategy that is not being put to its full use is that of speaking engagements.

  Now I know for many, your first response is to shudder, but consider the following…

  With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

  But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

  Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

  It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

  While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

  Can you see the possibilities?

  With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

  • "how to"
  • pop psychology
  • top ten lists
  • group study questions
  • insights
  • research reports
  • methodologies
  • case studies
  • trends and issues
  • general topic review
  • what's new in ___
    Over 50 And Changing Careers? You'd Better Have a Plan
    Like it or not, if you’re over 50 and changing careers, you’re going to face some challenges that younger workers aren’t accustomed to. There’s an unspoken bias out there against older workers – at least in many companies - and unless you plan ahead and are prepared to meet that bias head on, you could be in for a long and frustrating job search.<
    soring organization or business.

    But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

    Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

    It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

    While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

    Can you see the possibilities?

    With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

    • "how to"
    • pop psychology
    • top ten lists
    • group study questions
    • insights
    • research reports
    • methodologies
    • case studies
    • trends and issues
    • general topic review
    • what's new in ___
      Do You Want To Get Into Goldman Sachs?
      All the recent talk about earning big money by becoming bankers…has caused a rush by everybody (be it fresh grads, experienced professionals, etc) into the financial services industry. It is true that the money is in this industry now.However, to be earning the top dollars (i.e. to be in the front line) one need to be a certain caliber and
      choosing that shows you in your best light.

      It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

      While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

      Can you see the possibilities?

      With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

      • "how to"
      • pop psychology
      • top ten lists
      • group study questions
      • insights
      • research reports
      • methodologies
      • case studies
      • trends and issues
      • general topic review
      • what's new in ___
        Bakersfield Employment Agency
        Bakersfield Employment Agencies or the Employment Agencies in Bakersfield are professional recruiting agencies, which are approached both by clients such as big business firms and organizations and the candidates in search of job.Employment agencies are highly professional in approach and selection of candidates for different job openings a
        signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:
        • "how to"
        • pop psychology
        • top ten lists
        • group study questions
        • insights
        • research reports
        • methodologies
        • case studies
        • trends and issues
        • general topic review
        • what's new in ____
        • you decide - get creative!

        Lunch and Learn Programs offer an unparalleled opportunity for getting in front of prospective clients and referral sources with your message. Your ability to establish credibility while being, in effect, endorsed by the sponsoring group is unmatched.

        Add this to your marketing toolbox and you are sure to see an increase in your practice roster!