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Casual Articles - There’s More To Marketing Than Just Getting Your Name Out There!
One Minute Assessment: Cost & Revenue UST take action!It’s time for the IRS. How prepared are you? How much time have you spent on presenting the best of all declarations with the most of possible deductions? How much time did it take you? And the next question is: is your propensity to focus on cost higher than that on focusing on revenues.With the IRS you have only one choice (to cut your costs), but in business you are to address both of th A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat cus Surviving Unemployment Through Emotional Damage Control Surprisingly, so many business owners think that marketing is the process of simply getting your name out there. However, once your name is “out” there, what are you going to do next? Let’s examine the fabric of a basketball game for a moment. You have the face-to-face competition of two opposing teams trying to win the game they are playing. They came with “one” goal in mind and that is to win! Now, they have to do the following things better, in order to defeat their opponent:Looking for work is a roller-coaster ride: high with elation when you think you've found a great position, low with discouragement when you realize that someone else was offered a job you wanted.Most of the time, you fall somewhere in between, your mood cycling from cautious optimism to keen disappointment. You try to conceal the inner turmoil, turning a brave face to the world, trying to co 1. Strategize (A doable plan on how to defeat their competition by studying their strong and weak areas) 2. Practice (Diligently working on their strategy to defeat their competition, capitalizing on their weak areas) 3. Execute (Implement the plan that they’ve religiously practiced to ultimately defeat their competition) These are simple things to do, but it takes observation, dedication, tenacity and implementation to be better than your opponent. The ball (your business) is in your court to make it happen! I remember our high school cheerleaders shouting this particular cheer to pump up our basketball team during their games: “ACTION, ACTION, we want ACTION! A-C-T (clap, clap, clap) I-O-N!” They would repeat this chorus several times when the offense had the ball. Why? Because the fans wanted the team to score and to pull out all of the stops to win! We expected the unexpected! You MUST take action! A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat cust Advantages of On-Demand Recruiting me with “one” goal in mind and that is to win! Now, they have to do the following things better, in order to defeat their opponent:There are many advantages of On-Demand Recruiting and when you read the following benefits then you will likely understand better how On Demand recruiting can help your business. Recruiting software has become one of the most popular methods businesses use to handle some of their human resource activities and increase profitability. Continue reading to learn more about the staffing software that wi 1. Strategize (A doable plan on how to defeat their competition by studying their strong and weak areas) 2. Practice (Diligently working on their strategy to defeat their competition, capitalizing on their weak areas) 3. Execute (Implement the plan that they’ve religiously practiced to ultimately defeat their competition) These are simple things to do, but it takes observation, dedication, tenacity and implementation to be better than your opponent. The ball (your business) is in your court to make it happen! I remember our high school cheerleaders shouting this particular cheer to pump up our basketball team during their games: “ACTION, ACTION, we want ACTION! A-C-T (clap, clap, clap) I-O-N!” They would repeat this chorus several times when the offense had the ball. Why? Because the fans wanted the team to score and to pull out all of the stops to win! We expected the unexpected! You MUST take action! A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat cus How to get Free Publicity to Boost Your Business ak areas)Publicity is the most powerful marketing method for online and offline businesses. That's why many business owners advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines and other publications.But, advertising your business in media is unfortunately extremely expensive. You have to issue attractive adds with color photos to grab the attention of the 3. Execute (Implement the plan that they’ve religiously practiced to ultimately defeat their competition) These are simple things to do, but it takes observation, dedication, tenacity and implementation to be better than your opponent. The ball (your business) is in your court to make it happen! I remember our high school cheerleaders shouting this particular cheer to pump up our basketball team during their games: “ACTION, ACTION, we want ACTION! A-C-T (clap, clap, clap) I-O-N!” They would repeat this chorus several times when the offense had the ball. Why? Because the fans wanted the team to score and to pull out all of the stops to win! We expected the unexpected! You MUST take action! A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat cus Just As Heart Ailment Is A Major Killer, Competition Is The Silent Killer eaders shouting this particular cheer to pump up our basketball team during their games: “ACTION, ACTION, we want ACTION! A-C-T (clap, clap, clap) I-O-N!” They would repeat this chorus several times when the offense had the ball. Why? Because the fans wanted the team to score and to pull out all of the stops to win! We expected the unexpected! You MUST take action!The management mantra of the 1980s was product quality, and activities involving Quality Control (QC) circles, Total Quality Management (TQM) and ISO 9000 were the order of the day. Back then, consumers were willing to spend enormous sums for quality products. However, product quality has significantly improved and today having a good quality product is a mandatory requirement for the compa A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat cus ME/CFS And FM : Is It Time To Quit Your Job? UST take action!I'm writing this article because I would have appreciated someone warning me about unknowingly pushing myself into a severe relapse of PVFS (ME/CFS) a few years ago (when I was struggling to keep my full-time job).Most working ME/ Chronic Fatigue Syndrome (CFS) and Fibromyalgia (FM) sufferers face the same kind of problems at some point during their illness:Should they continue work? A marketing plan doesn’t have to be complicated or sophisticated. At any point it can be changed as needed. It should be functional and flexible. A functional marketing plan should address your goal, product/service, targeted market/audience, how to reach your potential clients, what strategy will successfully retain repeat customers and attract new clients. Flexibility takes place when unexpected changes in the marketing program are needed. Don’t assume that your customers will know what it is you have to offer, simply from seeing or hearing your business’ name. So often, it’s easy to blame others for our failures. But how long do you sit there and play the “blame game?” When do you finally realize that it’s time to rise above the ashes and take charge of making things happen for you? Your decision now, will ultimately affect the lives of those around you later. Never forget that you can easily fall into one or more of these categories if you don’t heed the warning signs: • people who “watch” what happen • people who “wait” for things to happen • people who “wonder” what happened It’s okay to watch (you have to be observant). It’s even okay to wait (you have to be mindful of your timing). It doesn’t hurt to wonder from time to time. But, don’t become complacent or get stuck into one of these categories. It will be harder to get out! Be that business owner to MAKE things happen. You have to raise the bar of your business expectations, beyond the idea of just getting your name out there! Nobody can make you successful, without your help. The ball is in your court! Are you just going to stand there and “dribble” all day? Or are you going to take a chance by shooting the ball and ma
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