Casual Articles - Business

The Worth of the Individual
For what are you exchanging your life? If it is not for people then you are paying too high a price. When we give ourselves to invest in other people, then we are investing for eternity, but if we give our lives for an organization, a job, an institution, a cause, or a program, then we are only focusing on the temporal. I have always loved my job, my church, and many fine organizatio

facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your letter for long.

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back t

Culinary Arts, a Viable and Exciting Career?
Culinary arts are becoming one of the most popular career fields today. More and more people are dropping their old jobs and enrolling in classes and colleges specializing in culinary arts to pursue a career in the field. There are many job opportunities worldwide for chefs and cooks and a career in the culinary arts can prove very lucrative and successful. There are many hotels, res

Frequently clients will ask me, “How can you write effective sales letters so FAST?”

One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.

A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.

The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.

Here's how it works:

Attention

Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.

Interest

Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your letter for long.

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back t

Are You Prepared for Change?
The annual review and analysis of corporate filings for public companies in full swing. Almost invariably, this scrutiny brings with it an outcry concerning the exorbitant levels of executive compensation and the lack of a direct relationship between what some executives made and the financial performance of their companies. In addition to articles that highlight some of the more t

told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.

Here's how it works:

Attention

Interest

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back t

How to Make More Money with a Tupperware Fundraiser
Tupperware? That was my initial thought, too. I pictured the Tupperware parties of which I’d heard so often – and the sole party I intended. How could you raise money with a Tupperware fundraiser if everyone had to attend a party somewhere? And who would host all those parties?!No Party Needed!Then I learned that a Tupperware fundraiser is not based on parties. A

I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.

Here's how it works:

Attention

Interest

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back t

Trade Show Booth Rentals
Today, Trade shows are an integral part of the promotional campaign of a business. The particular activity becomes a necessity if the business or company is introducing a new service or launching a new product. Trade shows provide proper exposure to the product and service. First Trade Show provides different types of trade show products and printing services like trade show exhibit

say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.

Interest

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back t

Six Sigma Online Training vs. On-Site Training
These days, Six Sigma certification candidates can stay home (or in the office), yet still make it to the classroom! Yes, the recent trend in Six Sigma online training has brought about this innovative tool to every candidate’s door step. Six Sigma online training combines some of the proven methods of classroom training and the cost effectiveness and convenience of home study. This

facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your letter for long.

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to cause that kind of weight loss, call me!)

Desire

Now that your reader is interested in what you have to say, you need to help them understand why they should buy from you … most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an iron-clad guarantee, offer a great deal and back it all up with testimonials from satisfied customers. (If we were fishing, this is where I'd tell you to “set the hook”!)

Action

Here's where you reel 'em in! Make sure you close with a strong call-to-action that gets them to click the “order now” button or pick up the phone immediately. Something like:

HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call Now to Place Your Order or visit us as www.lose30lbsnow.com (hey, if you DO have that product, that domain is available - I just checked as I made it up)..

Make sure you provide order details or instructions on what you want the reader to do - what

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/26770/casualarticles-Improve-Your-Sales-Letters-Instantly-with-These-4-Simple-Steps.html">Improve Your Sales Letters Instantly with These 4 Simple Steps!</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/26770/casualarticles-Improve-Your-Sales-Letters-Instantly-with-These-4-Simple-Steps.html]Improve Your Sales Letters Instantly with These 4 Simple Steps![/url]

A limited liability corporation can be defined as a unique legal business unit generated from an amalgamation of the various characteristics of partnership and corporation. It has a separate existence distinct from other business models like sole proprietorship, partnership and corporation. Although this concept is novel for United States, it has long been adopted in various other countries. This distinctive business model has been adopted from the German GmBH model.

Let’s begin by singing the jingle from an old US Army commercial. Ready? Sing! “Be all that you can be, in the Aaaaarmy.” Now, don’t you feel better? “Be all that you can be.” Why do you suppose th...

Tags

Links

Casual Articles - Improve Your Sales Letters Instantly with These 4 Simple Steps!

Related Articles: