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  • Casual Articles - Marketing 101 for Beer, Wine, and Spirits Retailers: How to Drive Customers to your Front Door

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    new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are ty
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    Everyone knows that a carefully selected wine can make an ordinary meal into a dining experience. But oftentimes relying on common knowledge isn’t enough to drive sales to your door. Beer, wine, and spirits retailers must be as aggressive and innovative in their marketing techniques as any other retailer—and sometimes more. Consumers frequently see beer, wine, and spirits as commodity-level products, and as such focus on details such as proximity to home or office when choosing a retail location. In order to drive customers to your front door you must, 1. Speak to a specific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.

    Speaking to a Specific Audience

    Imagine moving to a new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are typ

    Technical Staff: Protect Your Business
    If you're not really careful with how you hire the expert technical staff on your payroll, you could end up training and nurturing a future competitor. In this article, you'll learn how to minimize your risk.Consider this example:Your firm (ABC Consulting) hires a technical person and pays for their Microsoft, Cisco, or Citrix training. This person gets really skilled and get lots of great field experience.Now, one day the employee wakes up says, “You know what? I don't think I want to work for ABC Consulting anymore. I'm going to start my own consulting company out of my spare bedroom. And take 'my' clients with me.”Be Prepared for Pot
    ne, and spirits retailers must be as aggressive and innovative in their marketing techniques as any other retailer—and sometimes more. Consumers frequently see beer, wine, and spirits as commodity-level products, and as such focus on details such as proximity to home or office when choosing a retail location. In order to drive customers to your front door you must, 1. Speak to a specific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.

    Speaking to a Specific Audience

    Imagine moving to a new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are ty

    Creative Writing - business principles produce more quality work, faster
    Maximization methodologies have long been used in business to produce quantities of quality ideas, faster. Creative writers who want to rapidly produce quantities of quality work should apply these same principles.a) Waiting for inspiration creates less output than forcing inspiration.Simply engaging in the task generates ideas. By defining the work process, the author can frame the mind for the coming task and trigger the mind into searching for ideas on multiple cognitive levels. Creative Directors identify a problem and set about finding solutions, thus initiating the creative state. Similarly, screenwriters know that they will come up with good ide
    odity-level products, and as such focus on details such as proximity to home or office when choosing a retail location. In order to drive customers to your front door you must, 1. Speak to a specific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.

    Speaking to a Specific Audience

    Imagine moving to a new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are ty

    Business Investment Opportunities
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    pecific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.

    Speaking to a Specific Audience

    Imagine moving to a new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are ty

    Moments That Matter
    Many years ago, I was a first year apprentice assigned the task of pressure washing a set of condensing coils on the roof of a grocery store on Capital Hill in Seattle, an upscale part of town.It was a 90-degree day, in late August. To make matters worse, it was a Friday around 4:30 PM. I was wet, dirty, tired and I was anxious to get home, knowing full well I had at least another hour to finish up. An elderly gentleman in coveralls, and an old and worn straw hat approached me as I came down the ladder. “Watcha’ doin,’ sonny?” he asked curiously. At that moment, it would have been easy to dismiss his inquiry and say something curt or rude. After all, I
    new town. Chances are your move is the culmination of an extended process that includes finding a new job, finding a new place to live, and leaving familiar routines behind. New movers are typically excited, but often arrive at their new homes tired, frustrated, and confused. Unpacking is tedious, they are unfamiliar with their surroundings, and they often feel out of touch with both their friends and the world.

    Believe it or not, these new movers represent a perfect potential market. New movers are unfamiliar in their new surroundings, and are eager to establish new routines with local businesses. So, why not send each new mover a note welcoming them to the community with an enticing product offer? Simply by reaching out to new members of your community, you are well on your way to establishing a new and loyal customer relationship.

    Enticing Customers

    It works like this: When you send new movers your welcome

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