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  • Casual Articles - Guerrilla Marketing, Part 2: How to Succeed on a Next-to-Zero Advertising Budget

    A Guide In How To Achieve Advertising Brilliance In These Days Of Total Confusion!
    So you’re in Advertising/Marketing. To day, more than ever before your success will depend on how the consumer (who after all is really your customer) will be buying your product.Because of accountability, and the emerging technology, your work will be liable to far more intense scrutiny on performance, than ever before.The problem is, in the past you have been, and are p
    Your Roadmap For Small Business Success
    Small businesses are the fastest-growing aspect of American industry. But what does it take to start a successful small business? It takes marketable skills, energy, confidence, and vision.A successful entrepreneur must also have determination and tenacity, and of all the skills these two are perhaps the most important. An entrepreneur must know when something cannot be done. An
    I
    Zero To Hero - How A Homemaker Became A Successful Entrepreneur
    Chekan (pronounced Chek-Ahn) is a simple, wonderfully resourceful and positive lady who is one of the few friends who inspire me. This is simple account of how this stay-at-home Mom became an Entrepreneur who couldn't stop making money even if she tried!Like many women, Chekan had simple expectations in life. She was was contented to be a stay-at-home Mom, taking care of her fami
    Regain Control Of Your Life And Put Your Business On A Growth Path
    Are you one of the typical small business owners that finds yourself working 60 plus hours a week and with no end in sight? Do you find yourself in a bind wanting to increase sales and get more revenue but not having enough money to hire help? Have you missed a critical deadline lately or lost a client? This article will show you how to regain control of your life and put your busine
    Tips for an Effective Human Resource Management Action Plan
    What are some tips for having an effective human resource management plan? First of all, it has to address the facts that business fortunes rise and fall periodically, employees and talent needs change and evolve, workforces age and retire in perhaps unplanned ways that do not match business needs. Also the market value of talent changes over time, sometimes becoming more valuable or le
    More Than a Guarantee
    A guarantee of satisfaction can be an absolutely fantastic loyalty builder, whether yours is a consumer-oriented company or it sells to other businesses. But it can also be an instant turn off if it’s wordy or difficult to understand. Whatever you choose to guarantee – personal satisfaction, quality or both – keep in mind that before offering any guarantee it should be reviewed by you
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