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Casual Articles - Marketing Budget - Do You Need One?
Translator Ethics: A Real Responsibility
Ethics? Translators don’t need to worry about ethics, do they? When most people think of ethics and professionals, they tend to focus on people like accountants, doctors, lawyers, or other high profile jobs. However, everyone that deals with other people in their business has the duty and responsibility to be ethical. Translators are no exception.It is easy for people to point out unethical behavior in certain p
$3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.Ethics? Translators don’t need to worry about ethics, do they? When most people think of ethics and professionals, they tend to focus on people like accountants, doctors, lawyers, or other high profile jobs. However, everyone that deals with other people in their business has the duty and responsibility to be ethical. Translators are no exception.It is easy for people to point out unethical behavior in certain p
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the market
Yes, You Must Self-Market
Most of us were taught as children not to draw attention to ourselves, show off, or even talk about ourselves. In addition, there are all sorts of negative stereotypes about sales and marketing people as being pushy, intrusive, obnoxious, and dishonest. Also, we can all recall being trapped with people who dominate conversations and brag incessantly about how wonderful they are. No wonder that the idea of self-promotio
Marketing is what being in business is all about. But in the excitement of setting up a new company (which is generally all about spending money, rather than making it), it’s very easy to lose sight of this. The result is that a business can be up and running before its managers have even planned how they will actually sell their product or service.Most of us were taught as children not to draw attention to ourselves, show off, or even talk about ourselves. In addition, there are all sorts of negative stereotypes about sales and marketing people as being pushy, intrusive, obnoxious, and dishonest. Also, we can all recall being trapped with people who dominate conversations and brag incessantly about how wonderful they are. No wonder that the idea of self-promotio
In reality, marketing (a term which includes selling) should be one of the first things would-be entrepreneurs think about, and not seen as an optional luxury extra for the business. It therefore needs to be allocated an adequate budget right from the start – even if that means delaying starting your business until you have raised enough money to do this.
Certainly, don’t think of paying for marketing just from cashflow (money coming into the business) once you are trading. This immediately puts a limit on the growth of your company – and all for the sake of looking a bit longer to find the extra cash for a proper marketing campaign.
To emphasise this point, business advisors refer to the 1-3-10 Rule. This states that for an entrepreneurial start-up to achieve high growth, for every dollar spent coming up with the basic idea for the business, you will need to spend $3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the marketi
Outsourced Learning: Are You Ready for Learning BPO?
As the business world enters a period of hyper-competitiveness, every business process will be subjected to examination and possible restructuring. We have already seen outsourcing and offshoring used to an extent what nobody would have dreamed of a few years ago. McDonald’s is testing the offshoring of its drive-thru process to India. How about, “Do you want fries with that?” with a New Delhi accent?Even though
ually sell their product or service.As the business world enters a period of hyper-competitiveness, every business process will be subjected to examination and possible restructuring. We have already seen outsourcing and offshoring used to an extent what nobody would have dreamed of a few years ago. McDonald’s is testing the offshoring of its drive-thru process to India. How about, “Do you want fries with that?” with a New Delhi accent?Even though
In reality, marketing (a term which includes selling) should be one of the first things would-be entrepreneurs think about, and not seen as an optional luxury extra for the business. It therefore needs to be allocated an adequate budget right from the start – even if that means delaying starting your business until you have raised enough money to do this.
Certainly, don’t think of paying for marketing just from cashflow (money coming into the business) once you are trading. This immediately puts a limit on the growth of your company – and all for the sake of looking a bit longer to find the extra cash for a proper marketing campaign.
To emphasise this point, business advisors refer to the 1-3-10 Rule. This states that for an entrepreneurial start-up to achieve high growth, for every dollar spent coming up with the basic idea for the business, you will need to spend $3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the market
How to Research a Prospective Employer
My new-grad correspondent, Emily, wrote to ask me about company research. I always tell job-seekers to research the companies they are approaching. It’s ESSENTIAL. I don’t think that there is any better or clearer differentiator between average candidates and outstanding ones, than the level of understanding of the company’s business that each candidate brings.Let me be more specific. Here are ten things you sho
that means delaying starting your business until you have raised enough money to do this.My new-grad correspondent, Emily, wrote to ask me about company research. I always tell job-seekers to research the companies they are approaching. It’s ESSENTIAL. I don’t think that there is any better or clearer differentiator between average candidates and outstanding ones, than the level of understanding of the company’s business that each candidate brings.Let me be more specific. Here are ten things you sho
Certainly, don’t think of paying for marketing just from cashflow (money coming into the business) once you are trading. This immediately puts a limit on the growth of your company – and all for the sake of looking a bit longer to find the extra cash for a proper marketing campaign.
To emphasise this point, business advisors refer to the 1-3-10 Rule. This states that for an entrepreneurial start-up to achieve high growth, for every dollar spent coming up with the basic idea for the business, you will need to spend $3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the market
Tailoring Doesn’t Always Refer to Your Wardrobe
He has been a friend and client for many years, has heard me talk about it for at least a decade and still made the mistake that kills more resume submissions than anything else.For my search firm readers, how often do you receive a resume that causes you to scratch your head and wonder what the person was thinking of who sent their resume? With me, it happens more than a hundred times a day.Almost every
a bit longer to find the extra cash for a proper marketing campaign.He has been a friend and client for many years, has heard me talk about it for at least a decade and still made the mistake that kills more resume submissions than anything else.For my search firm readers, how often do you receive a resume that causes you to scratch your head and wonder what the person was thinking of who sent their resume? With me, it happens more than a hundred times a day.Almost every
To emphasise this point, business advisors refer to the 1-3-10 Rule. This states that for an entrepreneurial start-up to achieve high growth, for every dollar spent coming up with the basic idea for the business, you will need to spend $3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the market
Smarter Marketing in a Slow Economy
More often than not, when times get tough marketing gets the bullet. In some cases where there has been an incorrect allocation of resources within a company this may be justified. But in most cases it is a mistake. Sometimes a very costly one!Marketing, when done properly, will attract customers to your business and convert their interest into paid sales - money in the till.When the economy is slow many
$3 developing the idea and $10 marketing it. And that rule applies no matter how brilliant the initial idea is – in business, no idea is so great it can’t fail.More often than not, when times get tough marketing gets the bullet. In some cases where there has been an incorrect allocation of resources within a company this may be justified. But in most cases it is a mistake. Sometimes a very costly one!Marketing, when done properly, will attract customers to your business and convert their interest into paid sales - money in the till.When the economy is slow many
No need for marketing
When a company has been going a few years and is firmly established, that is still no time to cut the marketing budget. However, managers often do, saying things like "I’ve already got loads of customers so I don’t need to do any more marketing."
Undoubtedly, when you are working flat out with the customers you already have, it’s tempting to think that spending time and money on any marketing activity isn’t worthwhile. But whatever the size of your business, this attitude can quickly prove short-sighted and damaging.
What happens if you lose customers – especially the big ones that make up most of your profit? Or you decide to expand your business by taking on more customers? In both cases you could be in trouble if your entire marketing campaign has been on hold. For a start, nobody will know who you are or what you do because you haven’t kept up any kind of profile in your target market. And how will you even find new customers, given that you haven’t been developing a database of prospects?
Even if you are confident you can raise your profile and get enough sales leads when you need them, there is another reason not to suspend marketing activities. Are your customers the best you could possibly have? This isn’t a reference to how they look or their friendliness on the telephone. What it does refer to is how profit
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