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Casual Articles - Communication Through Products
The sole purpose behind thinking Six Sigma is the uncovering of the mystery of process variations. Six Sigma professionals, starting from top down, must combine their goals so that they all think in unison about 2 things: maximizing customer satisfaction and minimizing wastage, both of which are the essence of Six Sigma thinking.Six Sigma MindsetThe Six Sigma mindset is a special state of mind which looks at things in a rather critical way, analyzing rationally about the need for each elemental process and why and how they are what they are.Defining Six Sigma metrics and processes with customer specifications as a target of achievement brings out what can be called the skillful uncovering of the process specifics that destabilize the end results. The irrepressible urge to question things to tie up all loose ends exposes the value of each of the process steps.The guiding force behind defining and analyzing process steps is clearly the path to problem solving. Naturally, a Black Belt or a Master Black Belt is inclined to interact with all persons involved in Six Sigma implementation. Interpersonal skills take center stage as the mindset is focused on brai
One of the major challenges facing entrepreneurs and business leaders is finding the right business partners. Great care should be exercised when selecting associates because the right choice can bridge gaps and assist in the execution of your business plan. The wrong choice can harm the reputation and earnings of your company. One should consider the following when forming strategic alliances: Find Believers in Your Mission No one will champion your cause like a true believer in your vision, products, and services. Align yourself with those who comprehend the magnitude of what you are doing and will offer wholehearted support to your endeavors. Those who align themselves with you solely for monetary gain will often carry a short-term perspective that will conflict with your long-term business strategy. Active Partner vs. Passive Partner Another consideration is: Are you looking for an active or passive interest holder in your business? Do you seek someone who will be involved in the day-to-day management of the company? Many entrepreneurs opt for passive partners to avoid having them encroach on the management of the business. I
Today our world is completely different compared to the early years of industrialism or even in comparison to just ten fifteen years ago. Our modern society is more or less totally transparent and the consumers are in command. To be successful today you need a genuine interest to listen to them and to understand their needs by implementing engaged, humble and respectful conversations. Not by polluting the world with just another shouting advertising campaign. As a reminiscence, a short resume of David Report issue 4 – The credibility Loop:
“Today advertising is a questionable effort both to build recognition and to build a brand. The academic elite as well as business professionals have a second thought how to do. It’s all about building a trustworthy and reliable partnership with your (future) customers. To become a part of their mind so to speak. And when most people are sick and tired of all advertising everywhere, there must be a better way to communicate with them, mustn’t”
As an answer to the current situation we gave the advice to go for a ride in the Credibility Loop. We are convinced that if a product will be able to speak for itself via a unique design, personality and soul, it will by far be the best and least expensive way to communicate it.
A new world order.
For a couple of decades it has been unfashionable to talk about products and services. According to the marketers advertising has been the big solution to everything. Advertising has been the king. But it is no more. We have a new world order where online communities like YouTube and MySpace will be in command as the new message carrier. A recent example is the short movie ”campaign for real beauty” from Dove which generated betterDR5 mincooper feedback at YouTube than through a multiple dollar thirty seconds spot during Superbowl. We would like to turn the telescopic sight back to the very core of brand delivery, which is the products and services. The very heart or DNA of a brand so to speak. This is where most credibility lies. And by developing and spicing up the core you can achieve competitive advantage in an ever-changing world. Still, in most cases the core is blurred by
A moment of silence worth $15 million.Here’s the story.A growing diagnostic reagent manufacturing business had a bottleneck in its key manufacturing process. The line was running ‘flat out’ and the production team leader was under pressure to make more to supply a growing market. His boss called in an industrial engineer from the company’s central business services group. He arrived and spent time with his stop watch and notebook. This sounds very ‘60s thinking but it is still worth doing, and by the end of the day had enough data to come to a conclusion. A quick analysis convinced the engineer that there was at least 25% spare capacity. So, why the impression that the line was running flat out?Coffee was needed with the team leader. What’s going on? Who are the characters? There’s Gareth reporting to the team leader, who has responsibilities beyond just this line. He is experienced, not very opinionated and doesn’t really have any bright ideas. He is a good follower. On the line itself is Martin and some young and eager people, all willing to do what is needed. It’s Martin who really runs this show. The engineer has already been told to “watch him”. Martin ho
“Today advertising is a questionable effort both to build recognition and to build a brand. The academic elite as well as business professionals have a second thought how to do. It’s all about building a trustworthy and reliable partnership with your (future) customers. To become a part of their mind so to speak. And when most people are sick and tired of all advertising everywhere, there must be a better way to communicate with them, mustn’t”
As an answer to the current situation we gave the advice to go for a ride in the Credibility Loop. We are convinced that if a product will be able to speak for itself via a unique design, personality and soul, it will by far be the best and least expensive way to communicate it.
A new world order.
For a couple of decades it has been unfashionable to talk about products and services. According to the marketers advertising has been the big solution to everything. Advertising has been the king. But it is no more. We have a new world order where online communities like YouTube and MySpace will be in command as the new message carrier. A recent example is the short movie ”campaign for real beauty” from Dove which generated betterDR5 mincooper feedback at YouTube than through a multiple dollar thirty seconds spot during Superbowl. We would like to turn the telescopic sight back to the very core of brand delivery, which is the products and services. The very heart or DNA of a brand so to speak. This is where most credibility lies. And by developing and spicing up the core you can achieve competitive advantage in an ever-changing world. Still, in most cases the core is blurred by
Many engineers specialize in mechanical engineering. This subset of engineering revolves around the application of physical principles for mathematical analysis, design, manufacturing and maintenance of mechanical systems. The industry is divided up into smaller areas of focus: mechanics, kinematics or movement, and the energy of physical objects. Let’s take a look at what makes a career as a mechanical engineer so rewarding.Challenging WorkMechanical engineers use their knowledge of force, heat, mass and energy in design structures. They help research, design, test, create, maintain and monitor heating & cooling systems, vehicles and aircraft, bridges, buildings, machinery, industrial equipment and more.A key focus in mechanical engineering is optimization. Work as a mechanical engineer focuses on optimizing ease and durability in projects, costs, safety and usefulness. Some tools frequently used by mechanical engineers for manufacturing projects are: CAD/CAM, CFD, FEA, milling machines, robots, CNCs and lathes.Career TidbitsThe following list includes a few bits of interesting information about the field of mechanical engineering:- Work
As an answer to the current situation we gave the advice to go for a ride in the Credibility Loop. We are convinced that if a product will be able to speak for itself via a unique design, personality and soul, it will by far be the best and least expensive way to communicate it.
A new world order.
For a couple of decades it has been unfashionable to talk about products and services. According to the marketers advertising has been the big solution to everything. Advertising has been the king. But it is no more. We have a new world order where online communities like YouTube and MySpace will be in command as the new message carrier. A recent example is the short movie ”campaign for real beauty” from Dove which generated betterDR5 mincooper feedback at YouTube than through a multiple dollar thirty seconds spot during Superbowl. We would like to turn the telescopic sight back to the very core of brand delivery, which is the products and services. The very heart or DNA of a brand so to speak. This is where most credibility lies. And by developing and spicing up the core you can achieve competitive advantage in an ever-changing world. Still, in most cases the core is blurred by
Many companies reward their customers with a system for accumulating points with each purchase. These points are redeemable for free products or services in the future.Fly enough on the same airline and you get a free ticket. Stay enough nights with the same hotel and you can enjoy free weekends. Rent cars from the same company again and again and free upgrades will be yours. Buy coffee or ice cream nine times in a row and the tenth cup or cone will be free.This habit of gathering points is widespread and familiar, but customer experiences when redeeming these points are incredibly inconsistent. Some companies go out of their way to make you feel truly rewarded for the loyalty you have shown. Others treat you like a freeloader and dish out only the lowest level of service.This is a cultural (and business) issue of the highest order. Here are a few examples:An ice cream store ran a promotion to encourage frequent buyers. If you ate ice cream enough times during the promotional period, you earned a coupon for one free ‘all-you-can-eat’ session of indulgence the following month. service they deserve: appreciate them, acknowledge them, praise, thank and ta
“I really LOVE my customers,” I heard one agent gush.“My customers ADORE me!” another one boasted.“I always try to do something EXTRA,” confides a third.Ask most customer service managers what they would think about these three reps and they’d probably beam with pride and be elated.Each rep sounds as if she is reaching for the stars, never satisfied, and always achieving.I hate to bear bad news, but they’re all off the mark.Customer SERVICE is about what WE do, the techniques we use, and the feelings we have.But customer SATISFACTION is about something entirely different.Satisfaction is about the RESULTS we produce for customers, and it’s the single most important thing we need to focus on arousing, time and again.But, you might wonder, if I’m enthusiastic and fully committed to delivering the best service in the world, my customers will just have to appreciate me and my company, right?NOPE.Peter F. Drucker, one of my revered professors, an international giant in the field of management, and a consultant to several nations, including Japan and Brazil, wrote a seminal book, called MANAGING FOR RESULTS.
Advertising cannot change the word. Design and innovation can!
ATL - BTL - and now........... CTP
Years ago Jackson Five played with figures and letters in the song ABC, “ABC, 123, baby, you and me!” In an easy way they communicated the way to go: After A comes B and after B comes C. The discussion on how to communicate is intense. Disputes whether to use ATL and/or BTL instruments for a communication campaign. ATL stands for Above-The-Line using mass media such as TV-spots, print-ads and radio campaigns. Today ATL has most part of the marketing investments even if it is emotionally poor. BTL or Below-the-Line is the umbrella term of more creative methods such as PR, events and word-of-mouth. A common denominator for ATL is the PUSH strategy. As a consumer you can not really decide if you would like to be theDR5shuffle addressee or not. Because it is everywhere. We doubt that this is a smart strategy when we are in the middle of a strong and fast shift from marketers
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