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Casual Articles - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
"Management is more of a benevolent dictatorship as opposed to a democracy." - Bryce's LawI evidently hit a nerve in a few of my recent bulletins, specifically:#46 - The Death of Management - October 17, 2005 http://www.phmainstreet.com/mba/ss051017.pdf#47 - Parenting Management - October 24, 2005 http://www.phmainstreet.com/mba/ss051024.pdf#48 - The First Thing We Do, Let's Kill all the Bean Counters - October 31, 2005 http://www.phmainstreet.com/mba/ss051031.pdfI want to thank those of you who inundated my e-mail queue and responded to my blog with your comments and observations regarding these articles. From
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine
1) Know your budget. You don't want a surprise when you get to a vendor and find out all your work is going to cost much more than you have. Set a budget and then work with vendors so you develop the best possible product within that limit.2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you can learn about your ideal prospect, the more focused you can be in targeting their needs with your message, and thereby, improve the response.3) Know your delivery system. Now that you know your budget and your audience, you can determine how best to deliver your message. What will your prospects respond to that can be created
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B2B, businesses that sell to other businesses. B2C and B2B are two very different kinds of businesses. They look different, talk different and walk different. So they have always promoted their products and services differently. B2C businesses have mostly a PUSH and PULL culture. B2B businesses typically have just a Selling culture, a PUSH culture.B2C businessses have been branding their products and services for over a century. The have an established Branding culture. But until recently, most B2B businesses have thought of themselves very differently. B2B businesses
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine
For the mid career professional, career and job changes have increasingly become a way of life. The Bureau of Labor Statistics reports that over the past 25 years, Baby Boomers have held an average of 10.5 jobs. That’s moving to a new position every 2.5 years! The impact to work/life balance, skills development, managing change and transition is significant. So what does this mean for the mid career professional, in terms of developing and preparing for this shift in job/career management?We are seeing this seismic shift to more knowledge based vs. skills based workers. Today, your skills and experiences are simply a point of entry. It is the knowledge of your industry and e
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine
Think a moment about the journalist and the historian. The former is presenting the new(s) the latter combines the new into a (historic) perspective.If you want to be in the lead with new trends like the innovator you should know the new(s). You should know about all new developments and more important, you should try and proof them. This is more than a single experiment with new technology. Blogging for example is such a new trend, and the innovator (journalist) will experiment with it. Like the investment journalist who is commenting on a financial movement during the day, the innovator will not be able to determine in what direction the trend will go, nor whether the new
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine
A certified financial advisor is a person who has a certification from a professional association or government registry. He must have a thorough knowledge of financial affairs, from personal finance to market behavior.Most of them have credentials like the CFP certification or CFA (Chartered Financial Analyst). Verify with the organization that issued the credential that your CFA is in good standing with the organization. NSAD’s Understanding Investment Professional Designations can be very helpful in this regard.The other professional body that certifies these financial professionals is the CFP, or Certified Financial Planner Board of Standards. The Board is an inde
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joi
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