Three big concepts you should not forget.

1. Customers are more important than pro
   Having a Logo Designed for Your Business? How to Ensure You Get What You Think You’re Paying For
   Here’s What Happened to Me: About a year ago I worked with three enterprising women who were considering a start-up company specializing in makeup and a bath and body line. They were a good referral from a trusted business colleague. When these clients first contacted me, they hadn’t done any research in their client market, they had no business plan and they had no idea what type of logo they wanted. Nor did they know what their business was about, what their competition was doing, or even who their customers were. They just thought, “We need a logo design of some kind that will define our company, so let’s hire a designer”. These clients were intelligent, fun and enthusiastic women who said they want
   This Newsletter is one of a series which aims to help you grow your sales and increase your margins by giving you access to the best marketing strategies around.

   The Collins English Dictionary defines marketing simply as the provision of goods or services to provide customer needs. The ‘marketing mix’ includes the variables such as price, promotion and service to meet customer or consumer needs.

   Wikipedia says Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers.

   Most organisations tend to have a marketing function, alongside finance, production, distribution and HR. There is no doubt that without marketing most businesses will fail. In our wide experience it is more a philosophy and management style and must not be confused with selling.

   At one level marketing is very simple stuff. However, people take degrees in the subject and it is a vital element in top class MBAs. For others it is a black art directly linked to TV commercials and subliminal selling.

   There are many books on Marketing. People who have created and implemented marketing plans and learned from their mistakes have written some of the best books. Many are written for multinational organisations with large budgets. For SMEs, you must keep marketing as simple as possible.

   So why are so many small to medium organisations ‘marketing challenged’? Believe me marketing is easy. You just need to follow a few steps, testing and checking as you move from step to step. If a step suggests it, you should not be afraid of changing your plans or indeed scrapping the idea altogether.

   Three big concepts you should not forget.

   1. Customers are more important than pros
      A Look at Electrician Schools
      For those people thinking of becoming an electrician, there are a variety of schools, institutes and training centers where you can get a good education and launch your career the right way.There are government-sponsored programs, military training programs, and online courses that lead to certification, electrical contractor sponsored training centers and other electrician schools where you can be taught the complexities of installing and maintaining everything electric. As is always the case, the first thing you have to do is to decide what direction you wish to go in after the training is over, you’ve gotten your certification and you want to earn some money.For some, starting their own business is the first bold step they take after school. They learn the
      ion and service to meet customer or consumer needs.

      Wikipedia says Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers.

      Most organisations tend to have a marketing function, alongside finance, production, distribution and HR. There is no doubt that without marketing most businesses will fail. In our wide experience it is more a philosophy and management style and must not be confused with selling.

      At one level marketing is very simple stuff. However, people take degrees in the subject and it is a vital element in top class MBAs. For others it is a black art directly linked to TV commercials and subliminal selling.

      There are many books on Marketing. People who have created and implemented marketing plans and learned from their mistakes have written some of the best books. Many are written for multinational organisations with large budgets. For SMEs, you must keep marketing as simple as possible.

      So why are so many small to medium organisations ‘marketing challenged’? Believe me marketing is easy. You just need to follow a few steps, testing and checking as you move from step to step. If a step suggests it, you should not be afraid of changing your plans or indeed scrapping the idea altogether.

      Three big concepts you should not forget.

      1. Customers are more important than pro
         Turning a Negative Employee Into a Positive Asset
         Several years ago, I took over the supervision of a section in a Public Agency. I was a newbie in management, enthusiastic, and excited about the opportunity that lay before me. I was informed by my manager that I had a problem employee on my team. He described her as unpleasant, resistant, not a team player and told me that I would have my hands full managing her. He stated that she had been forced upon him by another department and now we had to deal with her. I listened and filed his comments.Within the first few months,I met with each of my team and talked with them about my philosophy, expectations I had for the department, and engaged them in discussion about their future career plans. The problem employee was not very forthcoming and I sensed the resistance t
         esses will fail. In our wide experience it is more a philosophy and management style and must not be confused with selling.

         At one level marketing is very simple stuff. However, people take degrees in the subject and it is a vital element in top class MBAs. For others it is a black art directly linked to TV commercials and subliminal selling.

         There are many books on Marketing. People who have created and implemented marketing plans and learned from their mistakes have written some of the best books. Many are written for multinational organisations with large budgets. For SMEs, you must keep marketing as simple as possible.

         So why are so many small to medium organisations ‘marketing challenged’? Believe me marketing is easy. You just need to follow a few steps, testing and checking as you move from step to step. If a step suggests it, you should not be afraid of changing your plans or indeed scrapping the idea altogether.

         Three big concepts you should not forget.

         1. Customers are more important than pro
            Rules are Not Made to be Broken
            Are you surprised when you read and hear about all of the corruption within business these days? I'm not. The way people act in business situations is nothing more than a reflection of how they act in their normal lives. Why would we expect anything different?I am a follower of rules. I believe that rules are there to give everyone an equal opportunity to enjoy the benefits that our great nation provides. I get angry when people don't follow the rules.I don't like seeing people park in handicap zones, with or without a handicap tag, when they don't need to. I get irritated when shoppers take 15 items and check out in a 10 item or less line. I don't like to listen while people talk about how they managed to by-pass the cable company and get their cable T
            lling.

            There are many books on Marketing. People who have created and implemented marketing plans and learned from their mistakes have written some of the best books. Many are written for multinational organisations with large budgets. For SMEs, you must keep marketing as simple as possible.

            So why are so many small to medium organisations ‘marketing challenged’? Believe me marketing is easy. You just need to follow a few steps, testing and checking as you move from step to step. If a step suggests it, you should not be afraid of changing your plans or indeed scrapping the idea altogether.

            Three big concepts you should not forget.

            1. Customers are more important than pro
               Do What You Love, Love What You Do
               Everyone dreams of a life full of love and adventure. But we fill ourselves with reasons not to follow our dreams. Instead of protecting us, they imprison and hold us back. Life will be over before we know it, so now is the time to really live life and love.In Life Lessons, Elizabeth K?bler-Ross and David Kessler suggest that love is the only gift in life that is not lost and is ultimately the only thing we can really give. Start by loving yourself.1. Love Yourself. To give love, you must have love. Too often we put conditions on love. Conditions on love weigh it down and keep us from loving completely.* Be Compassionate With Yourself. Don’t judge, criticize or beat yourself up when you make a mistake. Cut yourself some sla
               ‘marketing challenged’? Believe me marketing is easy. You just need to follow a few steps, testing and checking as you move from step to step. If a step suggests it, you should not be afraid of changing your plans or indeed scrapping the idea altogether.

               Three big concepts you should not forget.

               1. Customers are more important than prospects. Satisfied customers will buy again and recommend you to others.
               2. Benefits come before features. Customers and prospects are more interested in what you can do for them than in how you do it.
               3. Offering a continuous low price does not work. Customers look for added value. Most mistrust ‘low price for ever’ strategies. Most will not shop around for the lowest price.

               Five Steps to Successful Marketing.

               Don’t spend serious money and time unless you have followed these steps. Each step becomes progressively more expensive.

               Step One. On one side of A4, clearly define your product or service, quantify your immediate objectives, describe your target customers, as you see it describe the benefits to them and why they should choose you above competition. Check with people not directly involved with the project. Does it make sense? Would they buy it? Seek objective criticism. Make changes and re-check. If it is a commercial project, when does it start to make a profit?

               Step Two. Gather as much information as possible about your customers, the market place and your competition. Start in your files, read customer complaints and customer endorsements, interview any staff with a direct connection with customers, discreetly speak to your customers, ask trade bodies for information, search the internet, visit business