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Casual Articles - 5 Essential Tips for Writing Effective Marketing Letters
Payroll. If you ever worked at a company, large or small, the best day of the week or month, depending on company policy, was payday. For some, it's the only reason they even go to work but payday is more than just digging into a box and pulling out a fistful of money to give to the employees. Payroll management is actually a fairly complex pr
Modern workers embody the phrase "work hard, play hard" - and every grain in the paid vacation hourglass is important. A recent PayScale survey says that most employees value their employee vacation time off over a higher base salary. When asked if they would trade some of their employee vacation time for a higher salary, 70% of respondents answe
1. Step into the shoes of the person reading your copy. Everything you write should be designed to meet the person’s needs, wishes, desires, hopes, fears and dreams.
2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.
3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You’
"You cannot treat a patient if he doesn't know he is sick." - Bryce's LawINTRODUCTIONEpitaph: "Here lies the body of 'Management,' Who at one time moved mountains but was put to death by government regulations, social mores, office politics, and general apathy. R.I.P."I have a good friend who w
1. Step into the shoes of the person reading your copy. Everything you write should be designed to meet the person’s needs, wishes, desires, hopes, fears and dreams.
2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.
3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You
I left my mobile telephone in a taxi and went sheepishly to buy a replacement. The people at the telephone company were patient as I selected a new mobile phone.One week later I realized I had chosen a new model a bit too big for my liking. I tried to sell my (almost new) phone at a steep discount to someone else, but found no one eager to
1. Step into the shoes of the person reading your copy. Everything you write should be designed to meet the person’s needs, wishes, desires, hopes, fears and dreams.
2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.
3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You
Finding the right office space is not as cut & dry as one would think. You need to consider future growth, security, that the electrical is adequate for all of the modern day devices such as TVs, computers, fax machines, telephone systems, and the list goes on and on.Available office space can be found in one of three ways. Each of their a
3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You
As a new mother, you are not told how difficult it is going to be for the first six weeks. Everyone tells you how wonderful it will be, that you won't get much sleep in the beginning, and that it will be very difficult, but no one says to you that the first six weeks will be horrible, and then all of a sudden it will get easier.You need i
4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.
5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into a real desire for your product or service, and 3) make sure that your readers take action by being clear on what action you want them to do to begin a relationship with you.
Writing marketing letters that get read and acted upon requires commitment. Identifying trends (economical, social, and cultural) that exist is good, but it may not always be enough. Moving your business forward is essential. Marketing letters do just that. Capturing the attention of the reader is one aspect, while creating a genuine int
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