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Casual Articles - The Marketing Season Advantage
Marketing is the advertising, selling, and branding of products or services. All businesses perform some level of marketing. There are thousands of marketing books, but how do you sift through them all? Perhaps you can start with
If you don't want your marketing to go completel
I was purchasing a camera for my business at a well known warehouse store when I presented my American Express card along with my associate’s membership card. The associate was standing next to me at the time.The clerk brus
It's marketing blitz time for health clubs and gyms, weight loss programs and anything related to getting in shape.
Why?
Because these business owners know their ideal clients have just made a New Year's Resolution to get in shape and lose weight.
So they do the smart thing. They put their ads out in the marketplace when their ideal prospects are ready, willing and able to buy.
In the marketing world, this is called seasonality. And, taking advantage of it is a great way to maximize your marketing budget and generate higher response rates.
Because you don't waste your time marketing when your prospects are not inclined to purchase from you, this means you can concentrate your marketing dollars during certain times of the year. It also means you don't have to spread your marketing dollars over a full 12 months. And that makes your budget go further.
If you don't want your marketing to go completely
Bill Ford (a car guy by blood) stepping aside and giving the job to Alan Mulally, formally president and CEO of Boeing Commercial Airlines (a non-car guy) states loudly and clearly that lack of industry specific experience is no r
Why?
Because these business owners know their ideal clients have just made a New Year's Resolution to get in shape and lose weight.
So they do the smart thing. They put their ads out in the marketplace when their ideal prospects are ready, willing and able to buy.
In the marketing world, this is called seasonality. And, taking advantage of it is a great way to maximize your marketing budget and generate higher response rates.
Because you don't waste your time marketing when your prospects are not inclined to purchase from you, this means you can concentrate your marketing dollars during certain times of the year. It also means you don't have to spread your marketing dollars over a full 12 months. And that makes your budget go further.
If you don't want your marketing to go completel
The financial services industry is moving at a great pace. Every day there is a new equation in the financial scenario. It might be market fluctuation, bull and bear markets, policy changes, new laws or regulations - all have an i
In the marketing world, this is called seasonality. And, taking advantage of it is a great way to maximize your marketing budget and generate higher response rates.
Because you don't waste your time marketing when your prospects are not inclined to purchase from you, this means you can concentrate your marketing dollars during certain times of the year. It also means you don't have to spread your marketing dollars over a full 12 months. And that makes your budget go further.
If you don't want your marketing to go completel
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding deba
Because you don't waste your time marketing when your prospects are not inclined to purchase from you, this means you can concentrate your marketing dollars during certain times of the year. It also means you don't have to spread your marketing dollars over a full 12 months. And that makes your budget go further.
If you don't want your marketing to go completel
Free enterprise is where buyers and sellers of their own free will come together in trade through a common monetary instrument. Regulatory bodies such as the Federal Trade Commission are completely oblivious to free markets and fr
If you don't want your marketing to go completely dark, then you can market at a lower level during "off" times of year. And bump up your marketing activities during prime buying season.
And, seasonality doesn't just apply to the health and fitness industry.
A Quick and Easy Marketing Step You Can Take Right Now
Put the power of marketing seasonality to work for your small business. Are there certain times of year your clients are more likely to be in the market for your services?
Or, times of the year when buying your product or service is the last thing on their mind?
If so, time your marketing plan activities to coincide with these seasons and you'll not only make your marketing dollars go farther, you'll get better results as well.
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