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  • Casual Articles - What To Do When You Can't Find That Perfect Prospecting List

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    ed for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles fo
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    Imagine you’re implementing a B2B prospecting campaign. You know your target decision maker is employed in virtually all companies, but you simply cannot find a list of names with your prospect’s title. Believe it or not, this happens more often than not.

    So, what do you do? Do you buy a list of CEO’s, owners, and presidents?

    Or, do you incur the time and expense of calling each company to find the right person in charge of your product or service?

    A Case Study: Let’s take a real example of a program we at VSA implemented for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles for

    Building a Better Client Base: Five Easy Steps
    So, it is that time. You are a working designer who has built a solid portfolio. You are as experienced generating concepts as you are comfortable sending them to print. You have carefully weighed your options and are finally ready to begin working for yourself. Congratulations! Now what do you do?Assuming you are equipped to handle the admin
    you simply cannot find a list of names with your prospect’s title. Believe it or not, this happens more often than not.

    So, what do you do? Do you buy a list of CEO’s, owners, and presidents?

    Or, do you incur the time and expense of calling each company to find the right person in charge of your product or service?

    A Case Study: Let’s take a real example of a program we at VSA implemented for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles fo

    Employee Retention Surveys
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    do you do? Do you buy a list of CEO’s, owners, and presidents?

    Or, do you incur the time and expense of calling each company to find the right person in charge of your product or service?

    A Case Study: Let’s take a real example of a program we at VSA implemented for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles fo

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    nd the right person in charge of your product or service?

    A Case Study: Let’s take a real example of a program we at VSA implemented for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles fo

    Retiring in Paradise
    I have to admit that I’m starting to slow down a bit. I am definitely in my final career – and quite comfortable working a 40 hour schedule. I even take a day off here and there to golf/ bike/ ski, although I’m thinking of selling my windsurfing equipment .For the past two years I have been looking for a spot in paradise to retire to in fiv
    ed for a “security-type” service. Our client wanted introductions to decision makers at specific companies, but the names and titles for these decision makers were not available on a ready-to- purchase list. And, when we researched further, each company housed the decision maker in a different department: the security department, IT, operations, or the manufacturing plants, and so on. So, we couldn’t even purchase a list of heads of IT, for example.

    We decided to implement a phone and mail campaign over the course of a year, targeting multiple people at multiple levels within each company. We wanted the CEO and other C-level executives to learn our client’s name an

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