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Casual Articles - People Skills vs. Painting Skills Which is More Important?
It can be, when a publisher first starts out. Any off-the-shelf accounting package, like Quick Books or Peach Tree, will help you keep track of your debits and credits.But later, when your inventory has grown out of the garage and you want to track where your orders are coming from, or how to take advantage of electronic web orders, or EDI you quickly realize you need something more than ju
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me yo
The largest problem with getting leads involves working the hardest way possible Vs. working the easiest way. The vast majority of businesses today markets backwards, and then they act all surprised when there's no response.The vast majority of business owners do this. They Create or have services or products from their company and they expect to go out and find people to sell their prod
In fact, the act of applying paint (production) dropped down to number three on the list of importance, while marketing and estimating take priority. Needless to say we are no longer just painters, but instead "business owners who paint".
So many painters make the leap from employee to business owner without understanding everything that is involved with running a successful painting business. Unfortunately this is the main reason 98% of new painting businesses never make it through their first year.
One of the first things to understand is that you are not in the “Painting Business” you are in the “People Business” and therefore you need to gain a firm understanding of what makes people tick.
The mental process a customer goes through in their mind when deciding which painter to choose goes way beyond your ability to cut a razor sharp edge or how nice the logo looks on your business cards.
Customers are always looking for three main things every time, a quality paint job done at an affordable price by someone they can trust and people skills are the most important part of this process.
Homeowners hire based on feeling. If they feel that you have their best interest in mind as you are selling your services to them they will be more likely to hire you. If they feel like you are just in it for the cash they will probably go another way.
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me you
The Franchisor’s business model that the franchise outlets are operating must always be running by the book. Consistency in brand is one of the greatest gifts to franchising and with franchising being the greatest business model ever created in the history of commerce that means it ranks pretty high up there in what's important in the business world. To ensure that the franchising company's busine
So many painters make the leap from employee to business owner without understanding everything that is involved with running a successful painting business. Unfortunately this is the main reason 98% of new painting businesses never make it through their first year.
One of the first things to understand is that you are not in the “Painting Business” you are in the “People Business” and therefore you need to gain a firm understanding of what makes people tick.
The mental process a customer goes through in their mind when deciding which painter to choose goes way beyond your ability to cut a razor sharp edge or how nice the logo looks on your business cards.
Customers are always looking for three main things every time, a quality paint job done at an affordable price by someone they can trust and people skills are the most important part of this process.
Homeowners hire based on feeling. If they feel that you have their best interest in mind as you are selling your services to them they will be more likely to hire you. If they feel like you are just in it for the cash they will probably go another way.
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me yo
It might be tempting to skip over this article, sure you are indeed the right person for the job, however, there is key information included in this article which will help determine your employability, your motivation for beginning this quest and your preferences for what kind of position you’d like.Single or married with dependents?Teaching couples are the most sought after co
The mental process a customer goes through in their mind when deciding which painter to choose goes way beyond your ability to cut a razor sharp edge or how nice the logo looks on your business cards.
Customers are always looking for three main things every time, a quality paint job done at an affordable price by someone they can trust and people skills are the most important part of this process.
Homeowners hire based on feeling. If they feel that you have their best interest in mind as you are selling your services to them they will be more likely to hire you. If they feel like you are just in it for the cash they will probably go another way.
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me yo
People who talk about doing something, yet take no action end up frustrated. They have a tremendous idea, it germinates, and is fertilized a little bit. In the end; it dies. Why did it die? The "art" of taking action was probably not understood. To build a successful business you must learn to take action. It is really a simple concept; however, it is not easy to accomplish.Fear is the bigges
Customers are always looking for three main things every time, a quality paint job done at an affordable price by someone they can trust and people skills are the most important part of this process.
Homeowners hire based on feeling. If they feel that you have their best interest in mind as you are selling your services to them they will be more likely to hire you. If they feel like you are just in it for the cash they will probably go another way.
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me yo
Wouldn't it be nice for business owners and executives to be finished with their policies and procedures project already? They know they need to get it done, but maybe it's taking too long. Or perhaps their people are staring at a blank piece of paper, and they don't know where to begin. Or maybe they're not sure what to write. Or they're just too busy.The Usual ScenarioCompanies face
The only thing your customers care about is “What’s in it for me?”
Case in point... Why did you subscribe to my newsletter? Because you wanted insider tips and tricks that will help you become a more successful painting business owner.
You gave me your trust because what I offer will help YOU become more profitable.
People give you their business based on what THEY will get out of it. That is what you should cater your marketing message to.
The painting business owner who learns to conduct business with that one simple question in mind will not only land more jobs, they will build a large list of satisfied customers who will become fiercely loyal and gladly refer your business to all their friends and relatives.
The only question a customer wants answered is “What’s in it for me?” that is the only question you ever have to satisfy.
If your marketing message is centered around how great of a painter YOU are or how much experience YOU have or how lame and incompetent your competitors are, you are just shooting yourself in the foot and loosing tons of money.
If you want to land MOST of the jobs you bid on even if you are the highest estimate, go out of your way to to satisfy that one simple question for your customer.
REMEMBER - “What is in it for me?” Tell them, educate them and get them excited about the project.
In the end, it is the only thing that will make them feel completely comfortable with choosing you as their painter of choice.
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