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Casual Articles - Effective Email Marketing- A Learned Skill
I was having a conversation with fellow speaker Ari Galper of Unlock the Game at a recent event we spoke at. We were talking about how copy is in absolutely EVERY aspect of your marketing. A lot of people think copy is something they will get to eventually. Or they will hire someone to do it for them. But Ari put it in a way that I really had not thought of before. He said, “We are ALL in the publishing business. You should share with your list what an average day is like for you and how imp
The
In this day and age of modern computers, ink jet printers and desktop publishing programs, I am still amazed to see that store owners put little effort in to producing quality signage for their stores. Signage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing, and product information may all be conveyed through signage. Are you getting these messages across effectively? As a customer walks by your store, you have about 3 seconds to let th
Using email marketing is much the same…seems pretty easy…send out a message to your list and wait for the money to roll in.
If you don’t do your email marketing campaign correctly…it’s not that easy!
Things you should know or think about.
The e
It might seem like an easy chore on the surface, but picking out gifts to give corporate clients is actually never as simple as it appears. The things to consider can be mind-boggling and considering the wrong choice might just offend a client, the need to be cautious is always present. This is where a fruit basket can come into play.Finding the right fruit basket for corporate clients, fortunately, isn't as difficult as coming up with a gift idea in the first place. There are a number of comp
Using email marketing is much the same…seems pretty easy…send out a message to your list and wait for the money to roll in.
If you don’t do your email marketing campaign correctly…it’s not that easy!
Things you should know or think about.
The
Being a reseller or wholesaler is all about moving product. The more product you move, the higher your revenues and profits. But moving high volumes of product requires quite a bit of working capital. Why?Well, unless your company is well established and has credit, your suppliers will demand that you pay them upon delivery. However, your clients will most likely insist on paying you in 30 to 60 days. This leaves your business with a significant cash flow gap. If your company has significant c
Things you should know or think about.
The
Entrepreneurship is generally characterized by some type of innovation, a significant investment, and a strategy that values expansion. The entrepreneur is often quite different in mindset from a manager, who is generally charged with using existing resources to make an existing business run well. The roles of entrepreneur and manager are not necessarily incompatible, but entrepreneurs are seldom patient enough to be good managers.Mindset of an entrepreneurIt is often instructive to ana
The
For those of us who love cars and are mechanically inclined starting a small business, which has to do with auto-maintenance, makes a lot of sense. Many folks would love to own their own business as part of their American Dream. The question is what type of business can we see ourselves enjoying and excelling at and how on Earth would we come up with the $500,000 to $1,000,000 to start an Auto Maintenance Shop? Even renting a bay and buying all the equipment can be costly and run $100,000 to $250,000
The essentials.
Never send unsolicited email, if you have not asked the recipient for permission to send them email, you are sending Spam.
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