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Casual Articles - Maximize the Sales Power of Your Business Story
When we think about lean manufacturing we think about work cells, kanban cards, TQM and so on. But many people do a basic mistake. That is the mistake of not understanding the concepts on which lean manufacturing built on. Many people who copied lean manufacturing failed because they did not understood the concepts behind lean manufacturing.We shall give a simple definition to lean manufacturing before we go further. Lean manufacturing can be defined as a systematic approach to continuously identif
A business to business company differs from others in such that while the others cater to consumers, b2b caters to businesses in a particular area. The options and choices available upon thinking of going into this kind of business is not just profitable but diverse. Here you can offer blue collar services such as networking or marketing or white collar services like printing and janitorial services. In any case, a b2b or business to business company serves for the benefit of the other businesses in th
What is the story of your business? Sometimes, part of the story is about you, the business owner. Sometimes, the story is built around the owner’s passion to right a wrong. If you don’t think your business has a story to tell, here are five ways to uncover your Real Story:
#1: The owner’s story: Some types of stories reach very deep into the American consciousness. Stories about second chances, self-made successes, hard-working newcomers who realize the “American dream” and reinvention speak to very deeply held beliefs about who we are. I have one client who came as an exchange student from China, received her education here and met her husband. Because of the gift of a pearl necklace from an aunt, this client and her husband now own a pearl importing and jewelry design business. Her story of reinvention and adaptation while retaining her roots has gotten her media coverage and positive exposure for her business.
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa h
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through years to come. Not even a lucrative franchise opportunity will work for you if you find the business dull or boring. However, like all business opportunities, there are risks involved. You'll minimize the risks by doing your homework be
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa
Five high tech jobs are on the Bureau of Labor Statistics' latest list of the 30 fastest-growing jobs in the U.S. from 2004 to 2014. Two of these jobs are also on the Bureau of Labor Statistics' latest list of the 30 jobs that will grow the most in total numbers.The two jobs that are on both the fastest growing and biggest growing lists are:Network systems and data communication analyst -- $61,250 (average salary according to the BLS)This is basically a networking engineer or network
#2: The product’s story: What need does your product meet? I have a Laundromat client who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa
One of the secrets of successful people is that they look at every encounter as an opportunity. This is a good attitude to follow because there will be a driving force behind getting up in the morning or going out of the house. Some, if not most nine to five employees, dread waking up each day and drudgingly go through another routine but adopting this technique of positive thinking will make all the difference.Think how many employees will be happily up and about very early in the morning if such
#3: The business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa
The traditional T-shirt and basic polo or golf shirt (as some people refer to them) has been foundational in the promotional products industry for many years. But just when these products are thought of as staples in the promotional products industry, here comes a new wave of apparel to expand the ever-growing popularity of these products for today’s busy and active generation. Many of these will be sure to enhance the appeal of promotional apparel for years to come. There are many specialized apparel pr
#4: Your customers’ stories: Go beyond testimonials. A case study tells the story of the problem and how your company solved it—but it’s really a story about a hero, a dragon and a damsel in distress. The dragon is the business problem—for example, a project badly behind schedule and over budget. Your company is the hero. The client is the damsel in distress. Every good adventure has a few plot twists to keep our interest—what challenges happened on the way to slaying the dragon? Did you lose key project personnel when you needed them most? Did a piece of crucial equipment break or get delayed in shipping? Details like this make your story compelling. And then there’s the happy ending—how your company solved the problem and what it meant for the customer—significant dollar savings, productivity enhancement, the ability to compete in new markets. Help listeners feel the real benefit.
#5: The story of your mission: Is your company part of your mission in life? Do you want to make the world a better place through the product or service you provide? Perhaps you became a lawyer because someone in your family was taken advantage of, and you want to make sure that others receive justice. Maybe you learned martial arts because you were robbed and ended up opening a studio to teach others to be safe. Your mission goes beyond your personal story to have a broader impact and make a difference in the world around you. Even the most mundane business can have a mission. Maybe you repair cars, but your commitment is to keep people from b
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