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Casual Articles - Simple English Sells Better
There will come a time on every change project that you will wish you had read this article. The size and scope of the work does matter. Everyone today, especially in the larger organizations, wants to forecast heroism. By that I mean they want to think that because they are who they are, or the organization is who it is you will then be able to do anything. Don’t make that mistake.When setting up any change project, and remember all project work is change work, there are three parts you must balance to succeed. They are …1. S
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perfo
Are you trying to decide on a promotional item to publicize your business? There are a great many reasons why promotional t-shirts fit the bill. Why choose promotional t-shirts as a marketing promotion, employee incentive or advertising gift? Here are just a few of the reasons. High quality custom printed t-shirts are always in demand. Custom promotional t-shirts promote brand loyalty and recognition. Every customer wearing one of your promotional t-shirts is a walking advertisement for your business. <
Here we have a simple sentence in English: “ Inspired by her visit to London, Mary redecorated her house.”
The subject of the sentence (Mary) is followed at once by a concrete verb in active voice (redecorated), followed by the object (her house). The phrase describing the subject is placed as close to it as possible: it is also logical that this comes right at the beginning, since the inspiration clearly came before the redecorating.
However, in business communications, many people find this sort of language too simple; not ‘formal’ enough. So they turn the sentence round and use the passive voice. This very often leads the writer into the common trap in which the adjectival phrase now describes the object and not the subject. Obviously it is Mary, and not her house, who visited London.
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perfor
The way that we use language reflects cultural preferences for some types of communicative behaviour while discouraging others. Culture will affect, for example, the extent to which we speak loudly and animatedly or quietly, whether we use lots of ‘I’ statements, whether we choose very explicit language or whether we are indirect. Intercultural, or cross-cultural, pragmatics is the contrastive or comparative study of such communicative norms aiming to reach a better understanding of the cultural value or values that underpin them and it is
Here we have a simple sentence in English: “ Inspired by her visit to London, Mary redecorated her house.”
The subject of the sentence (Mary) is followed at once by a concrete verb in active voice (redecorated), followed by the object (her house). The phrase describing the subject is placed as close to it as possible: it is also logical that this comes right at the beginning, since the inspiration clearly came before the redecorating.
However, in business communications, many people find this sort of language too simple; not ‘formal’ enough. So they turn the sentence round and use the passive voice. This very often leads the writer into the common trap in which the adjectival phrase now describes the object and not the subject. Obviously it is Mary, and not her house, who visited London.
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perfo
Peter Drucker said: “Every few hundred years throughout Western history, a sharp transformation has occurred. In a matter of a few decades, society altogether rearranges itself, its world’s views, its social and political structure, its arts, its key institutions. Fifty years later a New World exists. And the people born into that world cannot even imagine the world in which their grandparents lived and into which their own parents were born.”Unfortunately, for most people who live in a hierarchy, the speed of learning tend
However, in business communications, many people find this sort of language too simple; not ‘formal’ enough. So they turn the sentence round and use the passive voice. This very often leads the writer into the common trap in which the adjectival phrase now describes the object and not the subject. Obviously it is Mary, and not her house, who visited London.
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perfo
Many factors such as globalization, technological advances, deregulation, privatization, mergers or acquisitions coupled with a movement of labor-intensive projects to less expensive locations and changing customer demands are forcing organizations to constantly review their purpose, vision and future strategy. Most of the organizations have the objective of ‘maximization shareholder’s wealth’ but there are other key indicators that exhibit the need for adaptability to change for the company (Laurie & Frans 2002).It has been evident
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perfo
A legendary marketing genius once said that, if he had to write a killer sales letter, he would imagine he had a gun pointed at his head and that he would be shot if his advertising didn't deliver.This motivated him to create some of the world's most-profitable ads.Example: one of his sales letters was mailed more than 300 million times in the 1970s and produced up to $300,000 a day in sales. Not bad.So I got to thinking, if I had a gun to MY head and had to get a job fast, or risk execution, what would I do?I qu
Now, if we really want to make it sound ‘learned’, we can swap the concrete verbs for abstract nouns plus neutral verbs (do, make, perform, etc). So instead of ‘having been inspired’ we write ‘inspiration having been gained’, and instead of ‘redecorated’ we write ‘the redecoration was performed’. However, we have seen that there is some sort of problem with the adjectival phrase, so we change it (unfortunately the phrase, not its position!) to make it clear that Mary did the visiting. Of course, ‘house’ is a bit ordinary too, so we could call it a ‘dwelling’ or perhaps a ‘residence’. Now we have:
“Her inspiration having been gained by visiting London, the redecoration of the residence was performed by Mary.”
OK, you say, nobody writes like this. Oh yes they do! What follows is the suggested text of a sign for display at a trade fair, where you must communicate your key message as succinctly as possible. An experienced, highly educated technical person, a Scandinavian who almost certainly speaks very good English in normal conversation, wrote this text (which has no s
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