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Casual Articles - Build Your Business By Sending Personalized Greeting Cards
A study a couple of years ago found that 63% of executives were making fewer business trips because of technology.Instead of a plane trip, face-to-face meetings and a plane trip back, they used email, videoconferencing, or online meetings, according to the Accountemps study.If you're a manager who's spending less time with a suitcase and more with a mouse, you'll want to pay attention to the nature of the media we use, and especially when sending important messages.A few years ago we heard a lot about etiquette in electronic messaging (netiquette) on the Internet, about needing to be conscious of how messages might be misconstrued by receivers. One
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting Yo
Many Americans have never even heard of Daniel Ludwig, one of the richest men and controversial tycoons that ever lived in the United States. He kept a low profile and purposely remained under the radar of the press and public scrutiny. His shipping company was one of the largest in the world, and he created it out of nothing.Your business may not compare to Ludwig’s in terms of financial gain or notoriety, but you can still aim to follow in his footsteps and begin by developing a larger than life company from very little.
The image you project can make all the difference.
Begin by formulating a company name that is indicative of strength and security. T
For starters, when was the last time you got a greeting card from someone that you purchased products or services from? Most of you will answer 'NEVER' and some of you may even be laughing at this point! Which brings me to my point; most people are over looking this simple, very inexpensive means of marketing their business and staying in touch with prospects and clients on a regular basis.
I remember years ago when I received a birthday card from my car insurance agent. I was absolutely amazed and it made me feel good. Good and bad that is. Bad, because it was the only birthday card I received that year. Good, because this guy took the time to 'remember' and 'mail' me a card on my special day. Receiving that card (and subsequent birthday cards) really made an impression on me and made me all the more willing to continue doing business with this particular insurance agent for many years. And, I told others about his card sending habit and passed on his contact information many times.
You can send greeting cards to your business contacts for many reasons, not just birthdays. Receiving greeting cards will make your prospects and clients feel good. They will know you remember them and they in turn will feel good about you or 'like you'. And remember, 'liking you' is one of the requirements before someone will do business with you or refer others to you. Below are numerous ideas on how you can effectively integrate greeting cards into your customer service and marketing programs and speed up the 'like you' process.
You can use a personalized card to 'Thank' someone for:
- A referral that they gave you
- Their order or their business in general
- Taking the time to meet with you
- Receiving a promotion
- Winning a large contract for their company
- Getting married or having a new baby
- Moving into a new home
- Receiving a degree they've worked long and hard for
- Landing a new job
Make someone feel good by sending a card that says:
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting You
There are many ways to get an extra income if you cannot afford to work ‘normal’ full-time hours. This article will show you what is available and what you should avoid. I will use student time as an example, as a student’s timetable is usually the most ‘inconvenient’ for full-time work and also changes every semester. However, the opportunities outlined in this article can also apply to other demographics, e.g. single mothers.Whilst at university, students often think that it will be challenging for them to financially support themselves. This is true only if you decide to avoid work and leave dealing with mounting debts until after you leave university. The tr
You can send greeting cards to your business contacts for many reasons, not just birthdays. Receiving greeting cards will make your prospects and clients feel good. They will know you remember them and they in turn will feel good about you or 'like you'. And remember, 'liking you' is one of the requirements before someone will do business with you or refer others to you. Below are numerous ideas on how you can effectively integrate greeting cards into your customer service and marketing programs and speed up the 'like you' process.
You can use a personalized card to 'Thank' someone for:
- A referral that they gave you
- Their order or their business in general
- Taking the time to meet with you
- Receiving a promotion
- Winning a large contract for their company
- Getting married or having a new baby
- Moving into a new home
- Receiving a degree they've worked long and hard for
- Landing a new job
Make someone feel good by sending a card that says:
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting Yo
An exhibition is a great way to generate a broader range of customers. Exhibitions are attended by hundreds, even thousands of people, who will be able to learn about the products or services that your company has to offer. Having an excellent exhibition stand is a must then, especially when first impressions are everything in the business world. It wouldn’t be a good idea to leave this kind of job to someone who isn’t familiar with exhibition stands, instead opt for an exhibition stand contractor.Oftentimes an exhibition can be a rewarding but overwhelming experience for the attendees as there are so many different businesses providing information and other res
You can use a personalized card to 'Thank' someone for:
- A referral that they gave you
- Their order or their business in general
- Taking the time to meet with you
- Receiving a promotion
- Winning a large contract for their company
- Getting married or having a new baby
- Moving into a new home
- Receiving a degree they've worked long and hard for
- Landing a new job
Make someone feel good by sending a card that says:
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting Yo
Then please tell me how they get away with saying "Advertising works".
A recent report by America's Association of National Advertisers claims, "Marketing accountability is still often an activity trapped within the silo of the Marketing function".It would seem that the findings underscore last summers "Marketing Accountability Survey" in which 60% of respondents reported no cross-functional involvement whatever within their company!And so the long predicted death of advertising agencies as we know them creeps ever closer!Now the ANA, to add salt to the wound(s), is urging the introduction of TV ratings for individual commercials citing the need f
I sent a greeting card to a local business person that I had only spoken to once. It was congratulating her on her new job with our local newspaper. She called me out of the clear blue to ask questions about my business and to thank me for the card. She said it was on her desk for everyone to see and that it was the only card she received congratulating her on her new job. The card made her feel great and her reaction made me thankful that I had taken the time to reach out to her. We now talk and network on a frequent basis. Wow!
Make someone feel good by sending a card that says:
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting Yo
It’s been my experience that most entrepreneurs miss a very important step when it comes to the success of their business: they fail to plan. When you are your business, it’s extremely easy to get caught up in putting out the latest fire or being distracted by the newest email. (I’m so guilty of this one that I now turn my email off when I’m working on anything but email!). In order to be really on an energy track of pulling in clients and growing our business, we must plan.Some professionals that I’ve chatted with actually boast about not having a plan. They love that they’re self-employed and feel entitled to freedom. I agree with the love of fre
- Happy Home Anniversary (this works great for anyone that provides a product or service to home owners)
- Happy Business Anniversary (anniversary of your first business deal with them)
- Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few cards...or the only card...they receive)
Make an impact with 'Birthday' cards by sending them to:
- Your customer, their spouse AND their children (they'll remember that you remembered them and their family)
- Business and networking contacts
Send an 'I Enjoyed Meeting You' card:
- After meeting someone for the first time at a chamber mixer or networking event
- After doing a presentation for someone
- After meeting someone on an airplane that could be a good business contact
Use personalized greeting cards to 'Announce':
- A sale, promo or special offer
- A special event or open house
- A milestone business anniversary
- A new product or service
- A move and your new address
Greeting cards that give you a lot of mileage include:
- Photo greeting cards (people will keep a card with a meaningful photo longer than they will a traditional card)
- Calendar greeting cards (just about everyone can use an extra calendar for their desk, purse, refrigerator, car, day timer, etc...)
- Cards with a little something extra like a gift card to Starbucks or a book store
As you can see, there are many reasons to send greeting cards. Use this list to spark your own creativity and start integrating personalized greeting cards into your customer service and marketing efforts. You will be amazed at the positive impact it will have on your incoming referrals, your business network, your bottom line and you personally.
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