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Casual Articles - How to Get More Sales by Offering a Guarantee
A company’s employees often are its most valuable resource. Unfortunately, misunderstandings or disputes with employees also can lead to some of a company’s biggest and most expensive headaches.Workers are turning to the courts in growing numbers with such claims as wrongful termination, discriminatory treatment, unsafe working conditions, and haras
The number one problem most freelancers have is that their income is inconsistent. This makes it hard to plan. As a freelancer with some financial savvy, I've noticed some things that have helped me keep the debt monster at bay.NOTE: Notice I wrote "at bay"; I haven't completed escaped him, but he's not an all-consuming threat either.
Think about it. One of the leading reasons why people choose NOT to buy a product or service is they are worried that if the product or service sucks, they are going to lose their money and they will feel like a fool for buying it. And nobody wants to feel like a fool.
Here is an example of the power of a money back guarantee for a product. Let’s say you want to buy a puppy for your kids. Pet store “A” has several very cute puppies and they cost $250 each. Unfortunately, if you buy a puppy from pet store “A” and it turns out the puppy is sick or has a disease, it is your problem. All sales are final. No refunds or exchanges. On the other hand, pet store “B” offer several cute puppies and they offer a full money-back guarantee that states, “Take your new puppy to a veterinarian within the next 14 days and if it is sick or has a disease, you can return it and pick out a different puppy or you can have a full refund.” Now which pet store would you prefer to do business with? Pet store “A” where all sales are final or pet store “B” where you are protected? The obvious choice is pet store “B”. Pet store B is going to get the most business and will easily dominate sales over pet store B, especially if pet store “B” is smart enough to include the
Though many people are saying that real estate has started with its downward slide it surely doesn’t mean that it has become a bad investment. It is still profitable to invest in properties but all you have to do is keep your greed and fear aside to get a good deal. These two evils cause people to overestimate the worth of their properties but they forgot t
Think about it. One of the leading reasons why people choose NOT to buy a product or service is they are worried that if the product or service sucks, they are going to lose their money and they will feel like a fool for buying it. And nobody wants to feel like a fool.
Here is an example of the power of a money back guarantee for a product. Let’s say you want to buy a puppy for your kids. Pet store “A” has several very cute puppies and they cost $250 each. Unfortunately, if you buy a puppy from pet store “A” and it turns out the puppy is sick or has a disease, it is your problem. All sales are final. No refunds or exchanges. On the other hand, pet store “B” offer several cute puppies and they offer a full money-back guarantee that states, “Take your new puppy to a veterinarian within the next 14 days and if it is sick or has a disease, you can return it and pick out a different puppy or you can have a full refund.” Now which pet store would you prefer to do business with? Pet store “A” where all sales are final or pet store “B” where you are protected? The obvious choice is pet store “B”. Pet store B is going to get the most business and will easily dominate sales over pet store B, especially if pet store “B” is smart enough to include th
American companies historically are driven to look at the bottom line. This is in contrast to German companies, which tend to focus on technology; or Japanese companies, which tend to focus on geography. While the bottom line focus does show a snapshot of company performance, it reveals nothing of what generated that final number OR what can be done to
How To Start A Nursing, Nurse, Medical Staffing Agency or Become an Independent RN ContractorAn independent nurse contractor contracts with a healthcare facility to provide nursing services while a nursing agency is an agency that provides nursing services to private individuals and healthcare facilities on a contractual basis. An Independent contrac
Here’s a little insight into what life is like being a limo owner and chauffeur, it isn’t as glamorous as you might expect!At 8.30a.m. you have to start the day, take a nice warm shower and have a shave (it’s considered unprofessional to turn up at a fancy restaurant smelling of last nights dinner!)Then, we have the jobs that no-one wants to d
A strong money-back guarantee is also an incredibly powerful sales tool in the service industry. For example, let’s say you own a small business and you have several computers. Now computers being computers, from time to time they will have problems and you will need a computer technician to fix them. To find a computer technician, you go to the yellow pages in your phone book. There you see two ads for computer service companies. You read advertisement “A” and the company looks good, they have been in business for 5 years, they have a friendly staff, blah, blah, blah. Then you read advertisement “B”. In this ad you read that all parts and service come with a 90-day guarantee. If your computer has the same problem within 90 days after they fix it, they will come back to your office and fix it for free. Now, which company are you going to call—the company that offers no guarantee or the company that protects you with a strong guarantee? The choice is obvious.
If you want to instantly increase your sales, offer a strong guarantee and display it in all of your advertising. If your competition offers a guarantee, do everything you can to make your guarantee stronger.
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