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Casual Articles - Mortgage Direct Mail - How to Use Mortgage Advertising Ads to Market Loan Products
Amidst everyone's busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids... but has no choice, one must earn, to make a living. Others, may not want to stay at home, but wishes still, could make a larger income and be their own boss. Others still, are not satisfied, or do not enjoy what they do at work, and again, wishes to find a job or a business that render them contented of what they do. And there are others who want, put quite simply, to create an income, without putting up a large capital. Then, there are those individuals that wants to generate income, in the comforts of home.These, I believe are the main reasons why people of today are attracted to the internet. When one opens up to the wor
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer th
Are you a California homeowner? If you are, do you know if you currently have a mold problem? Although a large number of California homeowners are able to tell right away if they have a mold problem, as mold is often easy to spot, there are some homeowners who may have no idea that they have a mold problem. Unfortunately, by the time it is found out that there is a mold problem; the cost of mold removal is often quite high, as the problem may have spread or gotten worse. To prevent yourself from being put in that type of situation, you may want to think about having your home undergo an annual mold inspection.California residents, just like you, often wonder what an annual mold inspection can do for them. As it was previously mentioned, not all homeowners know that they have a mold problem. Mold tends to grow in areas that have large
Here’s an example of a restricting statute from Connecticut’s Non-depository First Mortgage Lenders and Brokers statute that closely regulates the advertisement of mortgage loans:
Sec. 36a-497: (Formerly Sec. 36-440l). Advertisements
No person licensed pursuant to section 36a-489 shall:
(1) Advertise or cause to be advertised in this state, any first mortgage loan in which such person intends to act only as a first mortgage broker unless the advertisement includes the following statement, clearly and conspicuously expressed: BROKER ONLY, NOT A LENDER; or
(2) In connection with an advertisement in this state, use (A) a simulated check; (B) a comparison between the loan payments under the first mortgage loan offered and the loan payments under a hypothetical loan or extension of credit, unless the advertisement includes, with respect to both the hypothetical loan or extension of credit and the first mortgage loan being offered, the interest rate, the loan balance, the total amount of finance charges, the total number of payments and the monthly payment amount that would be required to pay off the outstanding loan balance shown; (C) representations such as "verified as eligible", "eligible", "preapproved", "prequalified" or similar words or phrases, without also disclosing, in immediate proximity to and in similar size print, language which sets forth prerequisites to qualify for the first mortgage loan, including, but not limited to, income verification, credit check, and property appraisal or evaluation; or (D) any words or symbols in the advertisement or on the envelope containing the advertisement that give the appearance that the mailing was sent by a government agency.
As can be seen by a close reading of Connecticut’s advertisement law, this state places many limitations on what you can and cannot do when you advertise mortgage loans to Connecticut borrowers.
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer tha
What is Portland Cement? Portland cement (PC) is the principal binder that, upon hydration and setting, holds aggregates (coarse and fine) together in concrete. It has the ability to stand in water and increase its strength over time. This ability elicits the term hydraulic cement for this type of cement.What is the Composition of PC? PC is a manufactured product formed within narrow confines of specific elements and subjected to heat treatment to form a semi-finished product called clinker. Raw materials used include: Limestone, Shale, Iron Ore and Sand.The principal elemental ingredients in the raw materials are: • Calcium Oxide (CaO) • Silicon (SiO2) • Aluminum Oxide (Al2O3) • Iron Oxide (Fe2O3) in addition to other elemental oxides.It is possible sometimes to have al
No person licensed pursuant to section 36a-489 shall:
(1) Advertise or cause to be advertised in this state, any first mortgage loan in which such person intends to act only as a first mortgage broker unless the advertisement includes the following statement, clearly and conspicuously expressed: BROKER ONLY, NOT A LENDER; or
(2) In connection with an advertisement in this state, use (A) a simulated check; (B) a comparison between the loan payments under the first mortgage loan offered and the loan payments under a hypothetical loan or extension of credit, unless the advertisement includes, with respect to both the hypothetical loan or extension of credit and the first mortgage loan being offered, the interest rate, the loan balance, the total amount of finance charges, the total number of payments and the monthly payment amount that would be required to pay off the outstanding loan balance shown; (C) representations such as "verified as eligible", "eligible", "preapproved", "prequalified" or similar words or phrases, without also disclosing, in immediate proximity to and in similar size print, language which sets forth prerequisites to qualify for the first mortgage loan, including, but not limited to, income verification, credit check, and property appraisal or evaluation; or (D) any words or symbols in the advertisement or on the envelope containing the advertisement that give the appearance that the mailing was sent by a government agency.
As can be seen by a close reading of Connecticut’s advertisement law, this state places many limitations on what you can and cannot do when you advertise mortgage loans to Connecticut borrowers.
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer th
DVD vending machines are just one of the many types of unusual vending machines making their way over from Japan. In Japan, many products are available from vending machines. You can even go to a fully-automated grocery stores in Japan (a basket travels up and down the selection walls, gathering the selected items, even putting heavier objects on the bottom so as not to crush your bread!) As America warms to the idea of unusual items in vending machines, DVD vending machines are the next big thing. You can also get CD vending machines, or machines that vend both.These machines stock a number of DVDs in columns with a clear glass or Plexiglas front, so customers can see what is available. They are “browse-able” just like a rotating book display shelf system. The customer presses a button, the racks rotate, and they can see all the DVDs av
As can be seen by a close reading of Connecticut’s advertisement law, this state places many limitations on what you can and cannot do when you advertise mortgage loans to Connecticut borrowers.
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer th
The price of crude oil and petroleum products reached a high in the international market last August 21st after Iran announced that it is continuing efforts to enrich uranium. Iran's statement and actions are direct contradictions to a United Nation resolution which bans uranium enrichment. As a mineral, uranium is an essential component of nuclear devices and weapons of mass destruction. Through its actions, the Iranian government risks possibly severe economic sanctions. However, the repercussions of Iran's action are felt in the global market as the prices of manufactured goods went higher.The administration-supported Iranian Students News Agency reported that Ayatollah Ali Khamenei, Iran's leader, ruled out propositions to suspend nuclear activities. In response, the UN allowed Iran a two-week allowance to suspend the program in excha
As can be seen by a close reading of Connecticut’s advertisement law, this state places many limitations on what you can and cannot do when you advertise mortgage loans to Connecticut borrowers.
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer th
Best job - is this an oxymoron? This holds true especially for those who are working their fingers to the bones just to pay the bills. But this should not always be the case. One is not supposed to painfully settle for something less just to make both ends meet. It will be rewarding if a person lands a job that make most, if not all, ends meet.So, how does one really jump out of the bandwagon of accepting a cumbersome job? Read on to simplify your search for a job that will rock your world.1. Know what makes you tick.Yes, common sense has it that if you are well-acquainted with your interests, surely you won't have a hard time hunting for that elusive perfect job. Pinpointing which among those employment opportunities printed on classified ads that compliment you, needs introspection. No, this does not require you to go cont
For example the Connecticut law contains the following rules:
1. When acting as a broker, your ad must state “BROKER ONLY, NOT A LENDER”
2. You can’t use a “simulated check” in your mailer piece sent to Connecticut borrowers.
3. If you are doing a comparison of loan payments between two loan scenarios, you must also state for both examples: 1) interest rate, loan amount, total finance charges, total number of payments (loan term), and the monthly payment required to pay off the entire loan amount.
4. If you tell the consumer that he or she is “Verified as Eligible”, “Eligible”, “Preapproved”, or “Prequalified” – then you must also (in same area of the mailer and similar font size) state what the required conditions are to qualify for the loan such as income verification, credit check, and property appraisal. Note that some states (Virginia for example) will not let you write “Preapproved” on your mailer unless you have already done a complete underwriting review of the recipient’s loan application.
5. You can’t make your ad look like it is coming from the government.
We chose to show you this Connecticut statute because the above rules, although not required by each state in the USA, are good rules of thumb. Please check each state’s law for more information before considering any mailer campaign into that state.
Another state recently enacted rules restricting advertising of licensed lenders and brokers in the state of Idaho:
(From Idaho Rules Pursuant to Idaho Residential Mortgage Practices Act)
12.01.10.040.: Deceptive Advertising (Rule 40)
01. Advertising. Advertising means making or permitting to be made any oral, written, graphic or pictorial statements, in any manner, in the course of the solicitation of business. Deceptive advertising is defined to include the following practices by a licensee, or a person required to be licensed under the Act:
a. Making a representation or statement of fact in an advertisement if the representation or statement is false or misleading, or if the licensee does not have sufficient information upon which a reasonable belief in the truth of the representation or statement could be based.
b. Advertising without clearly and conspicuously disclosing the licensee's business name.
c. Engaging in bait advertising or misrepresenting, directly or indirectly the terms, conditions or charges incident to the mortgage loan being advertised. Bait advertising, for these purposes, means an alluring, but insincere offer to procure, arrange, or otherwise assist a borrower in obtaining a mortgage loan on terms which the licensee cannot, does not intend, or want to provide, or which the licensee knows cannot be reasonably provided. Its purpose is to switch borrowers from obtaining the advertised mo
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