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Casual Articles - Seven Reasons You Must Have A Coaching Niche
I hear four questions asked about leadership often. This article gives a short answer to each of these important questions.Why Does Leadership Matter?Parents universally hope that their children develop leadership qualities. They know that leaders are people who are effective in what they do, are respected by others, and typically rewarded for those skills in a variety of ways. It is in these formative years that, through our parents, we first see leadership as desirable and important.As young people we look up to people around us that mo
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these produc
Trust is essential. You can’t run a business without it. Customers leave. Risk taking evaporates. You find yourself surrounded by naysayers – or worse – yes men and women. No one dares tell the truth. Departments put up barricades creating fortresses inside your castle.The Warning SignsEmployees Leave. When turnover is higher than the industry average, it could be a sign that people lack trust in your organization. While there could be other reasons – low pay, a very attractive job market, better day-to-day benefits such as parenting leave –
The truth is very different. And there are seven clear benefits of having a specific, defined niche. Read on to discover what these benefits are.
Reason 1. You will get known fast
When you have a niche, as you’re not serving a mass market, you will get known by the smaller community faster. Smaller, specialist communities are tightly-knit – they typically have a rich networks of communication links. So when you're a coach with a niche, members of that niche get to know about you rapidly.
Reason 2. You'll know what your clients' problems are
In a diversified mass market, clients have many different problems. Mass market coaches are therefore unlikely to be able to predict the type of problem a potential new client may have.
As niches are homogeneous and focused, you can quickly identify the biggest problems faced by that niche. So you can spot what your clients need faster, and be able to clearly articulate these needs.
Reason 3. You will get credibility fast
You get more credibility when clients feel you understand where they are coming from. When you can show you understand their problems, you are part way to helping them resolve them. And when you have solutions to their typical problems, you will also get known for your approach and solutions.
Then people will refer other potential clients to you. People talk - especially satisfied ones. When you provide an excellent service to someone they will pass on your name. When you couple these facts with a small, focused community, your reputation will spread rapidly amongst your target market.
Reason 4. You will get a name as a specialist
As a coach, you want to be the first person your clients think of engaging. Getting a name as a specialist or expert within a community is an excellent way to accomplish this.
After all, everyone wants to work with a specialist, not a generalist and people like recommending specialists. Think – would you want your local GP or a heart specialist to perform open-heart surgery on you?
Reason 5. Promotion is easier
Promotion is much easier when you have a niche. Both word of mouth promotion and PR are more likely as there is an angle. The press, as well as clients, like to label people and companies. If they can label you in relation to your niche they will remember you – and so will their readers.
Reason 6. Your positioning and pitch are easier
Your pitch for what you do is easier when you're a specialist in a niche. As you have focus, and you know what the issues in your client's niche are, you can readily articulate both the common problems and your solutions.
Your pitch is more relevant to your market as you give exactly what is needed, no more, no less. And as a result, you're more likely to get excellent client satisfaction ratings, which help with testimonials and referrals.
Reason 7. Coaches who niche simply make more money
If the previous points have not been persuasive enough, here’s the kicker. Coaches who have a clear niche make more money, have fuller practices and find it easier to get new clients.
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these product
Pepper spray is an inflammatory agent which is used to inflame the eyes and cause breathing difficulties, which in turn can cause a person who is attacking you to be put into a position where they are unable to cause any damage to you or your property. When a person is sprayed their eyes will literally clamp shut meaning they cannot see at all. If the person is standing, they will immediately be brought to their knees in a coughing fit and will be left with the ability to breath only small amounts of air, enough so that it is uncomfortable, but not restricted so much t
Reason 2. You'll know what your clients' problems are
In a diversified mass market, clients have many different problems. Mass market coaches are therefore unlikely to be able to predict the type of problem a potential new client may have.
As niches are homogeneous and focused, you can quickly identify the biggest problems faced by that niche. So you can spot what your clients need faster, and be able to clearly articulate these needs.
Reason 3. You will get credibility fast
You get more credibility when clients feel you understand where they are coming from. When you can show you understand their problems, you are part way to helping them resolve them. And when you have solutions to their typical problems, you will also get known for your approach and solutions.
Then people will refer other potential clients to you. People talk - especially satisfied ones. When you provide an excellent service to someone they will pass on your name. When you couple these facts with a small, focused community, your reputation will spread rapidly amongst your target market.
Reason 4. You will get a name as a specialist
As a coach, you want to be the first person your clients think of engaging. Getting a name as a specialist or expert within a community is an excellent way to accomplish this.
After all, everyone wants to work with a specialist, not a generalist and people like recommending specialists. Think – would you want your local GP or a heart specialist to perform open-heart surgery on you?
Reason 5. Promotion is easier
Promotion is much easier when you have a niche. Both word of mouth promotion and PR are more likely as there is an angle. The press, as well as clients, like to label people and companies. If they can label you in relation to your niche they will remember you – and so will their readers.
Reason 6. Your positioning and pitch are easier
Your pitch for what you do is easier when you're a specialist in a niche. As you have focus, and you know what the issues in your client's niche are, you can readily articulate both the common problems and your solutions.
Your pitch is more relevant to your market as you give exactly what is needed, no more, no less. And as a result, you're more likely to get excellent client satisfaction ratings, which help with testimonials and referrals.
Reason 7. Coaches who niche simply make more money
If the previous points have not been persuasive enough, here’s the kicker. Coaches who have a clear niche make more money, have fuller practices and find it easier to get new clients.
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these produc
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company’s ad. They pay an ad agency to write and produce their commercials. There are so many words at their disposal, so many descriptions, so many emotional statements to attract customers, why would they use the trite phrase, “ knowledgeable, friendly staff to serve you”? Even if they couldn’t think of anything exciting, they could have used, “if you’ve got questions, we’ve got answers”, “we speciali
Reason 4. You will get a name as a specialist
As a coach, you want to be the first person your clients think of engaging. Getting a name as a specialist or expert within a community is an excellent way to accomplish this.
After all, everyone wants to work with a specialist, not a generalist and people like recommending specialists. Think – would you want your local GP or a heart specialist to perform open-heart surgery on you?
Reason 5. Promotion is easier
Promotion is much easier when you have a niche. Both word of mouth promotion and PR are more likely as there is an angle. The press, as well as clients, like to label people and companies. If they can label you in relation to your niche they will remember you – and so will their readers.
Reason 6. Your positioning and pitch are easier
Your pitch for what you do is easier when you're a specialist in a niche. As you have focus, and you know what the issues in your client's niche are, you can readily articulate both the common problems and your solutions.
Your pitch is more relevant to your market as you give exactly what is needed, no more, no less. And as a result, you're more likely to get excellent client satisfaction ratings, which help with testimonials and referrals.
Reason 7. Coaches who niche simply make more money
If the previous points have not been persuasive enough, here’s the kicker. Coaches who have a clear niche make more money, have fuller practices and find it easier to get new clients.
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these produc
Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same target market allows you to refer business to yourself, and if your two products/services are related, this is smoother. For example, if you are in
Reason 6. Your positioning and pitch are easier
Your pitch for what you do is easier when you're a specialist in a niche. As you have focus, and you know what the issues in your client's niche are, you can readily articulate both the common problems and your solutions.
Your pitch is more relevant to your market as you give exactly what is needed, no more, no less. And as a result, you're more likely to get excellent client satisfaction ratings, which help with testimonials and referrals.
Reason 7. Coaches who niche simply make more money
If the previous points have not been persuasive enough, here’s the kicker. Coaches who have a clear niche make more money, have fuller practices and find it easier to get new clients.
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these produc
The author has spend years training supervisors, generally in manufacturing. With whatever curriculum he used he would add a chapter on adult learning theory. With this as a framework, he believed that trainees are far more receptive to the training as they have some understanding of why and how the program is constructed to benefit there growth. Very rarely do training facilitators take the time to explain the basics of adult learning to class participants. Indeed, if he has limited facilitator experience the facilitator may not even know the basics of adult learning
One of the highest paid coaches in the world is Chris Barrow, who focuses on teaching dentists how to make more money in their dental practice.
Bonus Reason. The whole is greater than the sum of its parts
You may have noticed that all the above reasons work synergistically in your favour. When you know your clients' biggest problems a number of things happen. You appear intuitive and well organised. When you can reel off the top five problems your client is likely to experience, you immediately increase your authority and standing.
Introductions are easier if your clients have already heard about you. When you know your clients' problems you can more easily create products and services to help them. Having these products and services available makes promotion and PR easier still. And more PR opportunities result in more exposure for you, further increasing your credibility.
All of this supports your getting more coaching business. And that's why we're here, is it not?
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