a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They ju

I believe that a site has to have a purpose, and from there, that defines the structure. There are 5 major types of site (probably more, but I will focus on 5), these being an info site, a sales/sign up site, a blog, an on line store, and a membership site.

An info site is designed to provide the best and easiest source of information for the visitors. The visitors are usually repeat, and have already developed a relationship with the site owner and are coming to the site for information. A good example of this is www.InternetBasedMoms.com.

A sales/sign up site has a specific purpose to either get a sale, or a sign up for a newsletter/report/ezine. It should not have anything else to distract the visitor. All items on the site should push the visitor towards that end goal. This is usually the beginning of the relationship with a new visitor so this is often the first site the visitor sees.

A blog is a relationship building site, building that integral trusting relationship between the visitor and the site owner by allowing the site owner to communicate on a regular basis with the reader. Most of the time the writing and content is of a less formal nature than other sites.

The on line store is designed to offer products for the viewer to come, pick and purchase. This is really a lot like a mail order catalog, only on the internet.

Membership sites can be created for varied types of subjects. One thing I have noticed is that aesthetically they are usually less attractive and more business like. They offer content or services that people usually cannot get for free elsewhere on the internet.

Now most people first start with an info site, and try to work all the other sites into that info site. And then the problem is that visitors come to the site and get too distracted to actually do anything. Then site owners get frustrated as they are not getting e-book sales or sign ups for their newsletter or selling any of their physical product. People are just coming to their site and leaving, never getting into the site.

My advice is to build two sites. The first is a sales/sign up site (I prefer a sign up site to start building a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They jus

m.

A sales/sign up site has a specific purpose to either get a sale, or a sign up for a newsletter/report/ezine. It should not have anything else to distract the visitor. All items on the site should push the visitor towards that end goal. This is usually the beginning of the relationship with a new visitor so this is often the first site the visitor sees.

A blog is a relationship building site, building that integral trusting relationship between the visitor and the site owner by allowing the site owner to communicate on a regular basis with the reader. Most of the time the writing and content is of a less formal nature than other sites.

The on line store is designed to offer products for the viewer to come, pick and purchase. This is really a lot like a mail order catalog, only on the internet.

Membership sites can be created for varied types of subjects. One thing I have noticed is that aesthetically they are usually less attractive and more business like. They offer content or services that people usually cannot get for free elsewhere on the internet.

Now most people first start with an info site, and try to work all the other sites into that info site. And then the problem is that visitors come to the site and get too distracted to actually do anything. Then site owners get frustrated as they are not getting e-book sales or sign ups for their newsletter or selling any of their physical product. People are just coming to their site and leaving, never getting into the site.

My advice is to build two sites. The first is a sales/sign up site (I prefer a sign up site to start building a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They ju

basis with the reader. Most of the time the writing and content is of a less formal nature than other sites.

The on line store is designed to offer products for the viewer to come, pick and purchase. This is really a lot like a mail order catalog, only on the internet.

Membership sites can be created for varied types of subjects. One thing I have noticed is that aesthetically they are usually less attractive and more business like. They offer content or services that people usually cannot get for free elsewhere on the internet.

Now most people first start with an info site, and try to work all the other sites into that info site. And then the problem is that visitors come to the site and get too distracted to actually do anything. Then site owners get frustrated as they are not getting e-book sales or sign ups for their newsletter or selling any of their physical product. People are just coming to their site and leaving, never getting into the site.

My advice is to build two sites. The first is a sales/sign up site (I prefer a sign up site to start building a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They ju

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Now most people first start with an info site, and try to work all the other sites into that info site. And then the problem is that visitors come to the site and get too distracted to actually do anything. Then site owners get frustrated as they are not getting e-book sales or sign ups for their newsletter or selling any of their physical product. People are just coming to their site and leaving, never getting into the site.

My advice is to build two sites. The first is a sales/sign up site (I prefer a sign up site to start building a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They ju

a list of perspective buyers) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on. The second site would be your info site and/or your on line store (or at this point you could try a info/catalog combo as long as it is not too cluttered and the layout is direct from information to product).

Many very successful on line marketers just build sales/sign up sites and nothing else. (or possibly a on line store after they have enough of their own products to offer that). They just focus on building their lists and driving traffic to first sign up, and then purchase their product.

Lastly, an info site is a great source of long term organic traffic that will sustain your business for years if the pages are set up correctly. You should always remember the basics of search engine optimization in that you need a good title. Also need to use H1 and H2 tags with your main keywords, and to try to get your main keywords to around 1-3% of the copy. Above all else, make the copy interesting to people, as it does no good if the search engines love it and people never read it.