ntist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care proAsk Your Customers – It may sound super simple, but if you just ask your customers what they want and then give it to them, you’ll be ahead of your competitors. For example, there’s a local dentist who advertises on the radio that he offers a little pill that will put patients to sleep. While they snooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP.

Do Research to Find Out What They Want – Again, this seems like a simplistic idea, but you’d be surprised how often it’s overlooked. For instance, that same dentist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care prop

mpetitors. For example, there’s a local dentist who advertises on the radio that he offers a little pill that will put patients to sleep. While they snooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP.

Do Research to Find Out What They Want – Again, this seems like a simplistic idea, but you’d be surprised how often it’s overlooked. For instance, that same dentist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care pro

ooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP.

Do Research to Find Out What They Want – Again, this seems like a simplistic idea, but you’d be surprised how often it’s overlooked. For instance, that same dentist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care pro

rch to Find Out What They Want – Again, this seems like a simplistic idea, but you’d be surprised how often it’s overlooked. For instance, that same dentist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care prontist I just mentioned above also advertises that nobody in his office will ever lecture you about avoiding visits to a dentist or failing to care properly for your teeth. They’ll cheerfully do the work that you need and that you want, without guilt or hassle. That’s a powerful benefit that most patients would probably not volunteer to tell their dentists, if asked. But by researching what dental patients complain about, and why they avoid going to the dentist as often as they should, he’s addressed another powerful benefit of going to see him.

Positioning – Jay Conrad Levinson and Seth Godin talk about this in The Guerrilla Marketing Handbook. When Tom’s of Maine introduced their “all natural” toothpaste, they didn’t want to directly com