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Casual Articles - Top Ten Client Attraction Tips For A Feng Shui Website
The reference check is probably the most ignored part of the job search process.As a recruiter I’m always amazed how many job searchers consider the reference check to be a moot point given how little time and effort they spend on this part of their job search.Typically, references are completed by a company (or recruiter) directly before they are about to make a job offer. Companies aren’t in the process of creating extra work for themselves so they tend to only proceed with references when they are about to make an offer to someone or in rare cases, when they are trying to decide between two candidates they consider to be equal.In this case, the references could be the deciding point to determine w
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo
Advertising agencies handle a variety of tasks for its clients, beginning with creating the right message to be carried in the media, selecting the right media, media planning and finally meeting the targets.Media advertising agencies have a whole gamut of people who perform these tasks. There are special departments to take care of each of the tasks. For example, there is a full-fledged client-servicing department, which acts as the one point contact between the client and the agency to make a study of the requirements. This team then passes on the requirements of the clients to the creative team, which designs the ads. Then comes the execution team, which works around the media plan to get the message across to
Nowadays everyone in business seems to have a website, it's as obligatory as a business card and you won't be taken as an established business without one. So how to ensure that your site is as effective as you want?
Tip One: Who are your Ideal Clients?
Whether you pay someone to develop your site or do it yourself, you're still going to need to either write the words for the site or brief the website designer well so they can do it for you. You've got to get clear on just who you're writing to. Who are your ideal clients? You need to have developed a really clear picture of them, and an understanding of their problems.
Tip Two: Are you talking to me?
Your ideal client needs to know when they visit your site that you are talking to them. How are they going to know? Firstly, your site needs to talk about 'you' rather than 'we', and secondly, it needs to identify who it's aimed at.
For instance, have a sentence such as "Are you a woman who's fed up of relationships that don't last, and want to experience long term love?" or "Is there never enough month for your money, despite having a great job?"
Tip Three: How can you help me?
Far too many websites tell their readers how they do the things that they do, rather than focusing on how they can help them (which is what they're interested in).
So writing "Making alterations in your environment, based on the ancient art of Feng Shui, will bring your soul mate into your life" will encourage your reader to contact you far more than "Feng Shui is the ancient Chinese art of adjusting the environment to increase the chi".
Tip Four: I don't want to know too much!
The more explanation you give about what Feng Shui involves and how it works, the more opportunities you're giving your potential clients to come up against something that they see as an objection. If you were talking in person with them, I'm sure you'd be able to deal easily with that objection and reassure them. But with a website, you can't do that, and with one click of the mouse, they've gone. To avoid this, ensure you keep your focus on how they will benefit from working with you or buying your products.
Tip Five: What's all that about?
Don't include a lot of Feng Shui jargon in your copy, unless your ideal clients are fellow Feng Shui practitioners. Too much jargon is alienating to people who are seeking help for their problems, it can make them feel knowledgeable and inferior, and they'll go off in search of a less intimidating site.
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo o
If you're in the medical billing business, or plan to get into it, one of the most important things you're going to have to do is hire a staff of billers. This may sound easy but it is far from it. In this installment, we're going to cover some basic things that you're going to want to look for when hiring a billing staff.The first thing you want to look for, probably above all else is somebody who has knowledge of the industry. The reason for this is because the medical billing industry is filled with rules and regulations. Medicare regulations alone are enough to make your hair stand on end. The last thing you want is for a biller to have to look up every single regulation before sending out a bill. They n
Tip Two: Are you talking to me?
Your ideal client needs to know when they visit your site that you are talking to them. How are they going to know? Firstly, your site needs to talk about 'you' rather than 'we', and secondly, it needs to identify who it's aimed at.
For instance, have a sentence such as "Are you a woman who's fed up of relationships that don't last, and want to experience long term love?" or "Is there never enough month for your money, despite having a great job?"
Tip Three: How can you help me?
Far too many websites tell their readers how they do the things that they do, rather than focusing on how they can help them (which is what they're interested in).
So writing "Making alterations in your environment, based on the ancient art of Feng Shui, will bring your soul mate into your life" will encourage your reader to contact you far more than "Feng Shui is the ancient Chinese art of adjusting the environment to increase the chi".
Tip Four: I don't want to know too much!
The more explanation you give about what Feng Shui involves and how it works, the more opportunities you're giving your potential clients to come up against something that they see as an objection. If you were talking in person with them, I'm sure you'd be able to deal easily with that objection and reassure them. But with a website, you can't do that, and with one click of the mouse, they've gone. To avoid this, ensure you keep your focus on how they will benefit from working with you or buying your products.
Tip Five: What's all that about?
Don't include a lot of Feng Shui jargon in your copy, unless your ideal clients are fellow Feng Shui practitioners. Too much jargon is alienating to people who are seeking help for their problems, it can make them feel knowledgeable and inferior, and they'll go off in search of a less intimidating site.
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo
Used primarily in the beginning as a traffic-monitoring device, remote security cameras are becoming the weapon of choice in the war against terrorism and crime around the world. A trained technician can sit in a control booth and monitor cameras placed in many locations around the city and using his remote equipment, he can pan and tilt, turning the cameras at will to view an even larger area than would be possible with stationary security cameras.The latest spy programs on TV use these cameras to monitor good guys and bad guys having clandestine meetings in downtown areas. They can pan and follow two people who are walking and talking and when they’ve reached the outermost edges of the camera’s field of vision,
Tip Three: How can you help me?
Far too many websites tell their readers how they do the things that they do, rather than focusing on how they can help them (which is what they're interested in).
So writing "Making alterations in your environment, based on the ancient art of Feng Shui, will bring your soul mate into your life" will encourage your reader to contact you far more than "Feng Shui is the ancient Chinese art of adjusting the environment to increase the chi".
Tip Four: I don't want to know too much!
The more explanation you give about what Feng Shui involves and how it works, the more opportunities you're giving your potential clients to come up against something that they see as an objection. If you were talking in person with them, I'm sure you'd be able to deal easily with that objection and reassure them. But with a website, you can't do that, and with one click of the mouse, they've gone. To avoid this, ensure you keep your focus on how they will benefit from working with you or buying your products.
Tip Five: What's all that about?
Don't include a lot of Feng Shui jargon in your copy, unless your ideal clients are fellow Feng Shui practitioners. Too much jargon is alienating to people who are seeking help for their problems, it can make them feel knowledgeable and inferior, and they'll go off in search of a less intimidating site.
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo
Nobody likes going in to ask the boss for a raise, but everyone likes getting one! Unfortunately, sometimes the only way to get the boss to hike your pay is to go in and ask. This can be a bit stressful and awkward, but here’s 8 tips you can use to make asking easier and better your chances of getting that well deserved pay increase.1. Be Prepared. You can’t just burst into your bosses office demanding a raise - you need a plan of action. List all the projects you‘ve completed since your last pay increase. Make note of how successful they have been and how they’ve increased productivity or saved the company money. If you’ve accrued any new job skills make a list of those too. Also write down any special ski
The more explanation you give about what Feng Shui involves and how it works, the more opportunities you're giving your potential clients to come up against something that they see as an objection. If you were talking in person with them, I'm sure you'd be able to deal easily with that objection and reassure them. But with a website, you can't do that, and with one click of the mouse, they've gone. To avoid this, ensure you keep your focus on how they will benefit from working with you or buying your products.
Tip Five: What's all that about?
Don't include a lot of Feng Shui jargon in your copy, unless your ideal clients are fellow Feng Shui practitioners. Too much jargon is alienating to people who are seeking help for their problems, it can make them feel knowledgeable and inferior, and they'll go off in search of a less intimidating site.
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo
At the age of 36, Michael Abrashoff was selected to become Commander of the USS Benfold – at the time, the most junior commanding officer in the Pacific Fleet. The immediate challenges that faced him were staggering: Exceptionally low morale with unacceptably high turnover. Few thought that this ship could improve. In many ways, the Benfold was actually an extreme example of the same problems facing many organizations today.As the new head of his own command Michael only became more resolved. “In my induction ceremony, my predecessor left to cheers. The crew was actually clapping as he and his family departed. I knew then that command and control leadership was dead.”“A lot of people do whatever it ta
Tip Six: Why should I trust you?
We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo or even a short recording from your satisfied clients.
Tip Seven: What do I do now?
Are you simply providing information at your site or would you like some further response from your ideal clients? You need to be clear, and to make it obvious on the site exactly what it is you want your ideal clients to do next. Do you want them to telephone you, or to send you an email? Spell it out for them.
Tip Eight: I wonder who they were?
Once your ideal client has clicked off from your site, they've gone - maybe they'll visit again, and maybe that's the last you'll see of them. To be able to maintain contact with them so that you can build their trust and your credibility with them, offer them a free report or eprogram in exchange for their email address.
Tip Nine: Help, I'm lost!
It's very discouraging for your visitors if they get lost amongst the pages of your website, and can't find their way back to wherever they want to go. To avoid this, check that the navigation of your site is simple and intuitive to use.
It's also important that your site looks visually appealing, in line with Feng Shui principles, and with as few fancy dancing logos as possible - they look pretty but can take a long time to load which might be irritating for your visitors.
Tip Ten: How can they find me on the Internet, there are so many sites?
When people search for a Feng Shui consultant on the internet, they probably will only click through to the sites on the first two or three pages that the search engine such as Google or Yahoo brings up - and often just the first two or three on the first page. So it's obviously important to be in that first two or three sites.
So how to deal with that? There are two approaches in my opinion to this question, dependent on how you've decided to do your marketing.
If most of your marketing is done person to person, for instance through networking or giving talks, the people looking for your site probably already know you or of you, and so your site is acting as your on-line brochure. In this case, it doesn't really matter how high your site appears on the search engine.
If however you've decided that you would prefer to minimize one to one marketing, (which becomes important if you want to shift away from the model o
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