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Casual Articles - 5 Top Marketing Tips for Busy Executives
True thought leadership requires original thinking. It is a practice that can be learned, or rather rediscovered, reclaimed, with a certain amount of attention and surrender.As with any creative endeavor, originality in thinking, in being, requires a heightened state of alertness, a bridging of the poles, a show of fearlessness and
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to
In the first longitudinal study of its kind, PhD student Fran Finn, is undertaking a three year research study of the effectiveness of coaching versus training, in a large public sector organisation in Queensland. In the study one group of leaders, had individual coaching for a year, whilst the control group continued with their normal trainin
Number One thing I’d do if I woke up in your shoes and did not have the time to market my business: I’d fire my less than ideal clients, and replace them only when you find clients that energize and inspire you, and most importantly, clients with whom you do your best work. This is based on marketing guru, Michael Port’s Red Velvet Rope Policy as outlined in his popular books and lectures.
Number Two: I’d do the same with any staffer or individual who saps your energy and your productivity. Fire them and replace them only when you find stellar individuals who bring more to the table than they take away. This method assumes that you understand that in any relationship, both must benefit.
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to
Recruitment consists of knowing exactly what you are looking for, determining how to know when you’ve found it and making employment offers that get accepted. The first step is determining exactly what level of competency you are looking for:THE IMPLICATIONS OF COMPETENCIESPeople have and get COMPETENCIES (Combinations
Number One thing I’d do if I woke up in your shoes and did not have the time to market my business: I’d fire my less than ideal clients, and replace them only when you find clients that energize and inspire you, and most importantly, clients with whom you do your best work. This is based on marketing guru, Michael Port’s Red Velvet Rope Policy as outlined in his popular books and lectures.
Number Two: I’d do the same with any staffer or individual who saps your energy and your productivity. Fire them and replace them only when you find stellar individuals who bring more to the table than they take away. This method assumes that you understand that in any relationship, both must benefit.
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to
Happy New Year! It's a great time to dust off your playbook and think about what your strategic plans are in sales and marketing for the coming year. A good way to start is to start by taking your management team through a series of new year's resolutions. What are your new year's resolutions for sales and marketing? Are you going to boost
Number Two: I’d do the same with any staffer or individual who saps your energy and your productivity. Fire them and replace them only when you find stellar individuals who bring more to the table than they take away. This method assumes that you understand that in any relationship, both must benefit.
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to
Title III of the ADA was intended to remove barriers and make places of public accommodation for all type of individuals with disabilities and not just those that are wheel chair bound. The primary focus under the ADA is persons with physical disabilities and includes a very broad range of disabled individuals.The congressional committ
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score<
Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to achieve with my business and where I see it in five years. I’d give the publicist 12 (one per month) ideas for stories and press about my firm that I think will get the attention I deserve while promoting the true core nature of my business. I’d schedule a meeting per month via the internet to review ideas and see progress.
Number Four: I’d find four key steps to building trust and credibility—once you build trust and credibility, business will follow. The four areas can be with your clients, with your staff, with your associates and complementary business contacts and with your community. The action steps can be to find ways that you can interact and impact these groups—while you benefit them, you will benefit yourself and your business. Brainstorm trust and credibility on a daily basis. What makes you trust and believe your chosen leaders? What activities c
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