Casual Articles - Business

Branding - Defining Yourself
A brand is a single concept that represents everything about a company. It distinguishes your products and services from the competition while adding value. Only the businesses that communicate real value in today's world of high expectations will succeed. What makes you unique?Th

Business Coach Explains To You How To Add Value
There are many business owners and staff that are unaware of how much they are damaging their business – by not doing the ‘little things’ that add value to their product or service.Seemingly simple or even trivial things can make the difference between an unhappy customer and a ra

Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn't have one at all. I kept thinking, imagine the impact this corporation could have in communities where they have a presence! WOW! It would be phenomenal for them and communities. Let me say this corporation is big. Okay, they are huge.

Well, they were kind enough to let me know that they had just hired a public relations firm to create one for them. I thought to myself, "What a pr firm? No please no." But what to do next, just wait and see what they come up with. Just one month ago, I visited the corporations website. There it was, just as I thought was going to happen. They have a program, but it is a cause-related marketing program. I was crushed and let me tell you why.

Cause-related marketing programs are based on two things. One is a one-on-one partnership between a company and a charity. The other is it's product driven/sales promoted. The program works as long as there is no negative publicity about either the company or the charity and it works so as long as the product moves. In a nutshell, cause related m

Prison Break - Six Rules of Business Survival from FOX TV
What does a fast paced, clutch-the-edge-of-your-seat television show about a group of desperate inmates attempting to escape from a maximum security lock-up have to do with your business?Everything!If you are a fan of the series, you know that the main character, Michael,

in communities where they have a presence! WOW! It would be phenomenal for them and communities. Let me say this corporation is big. Okay, they are huge.

7 Helpful Tips For Print Advertising
Print advertising is a rewarding and profitable method of marketing. For decades print advertising has been the foundation of countless successful campaigns designed to increase brand awareness, lend credibility, and of course, drive sales. But the ultimate success of a print advertiseme

lations firm to create one for them. I thought to myself, "What a pr firm? No please no." But what to do next, just wait and see what they come up with. Just one month ago, I visited the corporations website. There it was, just as I thought was going to happen. They have a program, but it is a cause-related marketing program. I was crushed and let me tell you why.

Opening A Dollar Store - Don't Leave Customers Standing
Are you opening a dollar store? If so, you will likely hear about the importance of customer service. However, most of the time this information is focused on providing customer service as customers are shopping in your store. What you may not hear is the importance of never allowing cus

was going to happen. They have a program, but it is a cause-related marketing program. I was crushed and let me tell you why.

Business Management and Organization; Understanding of Mission Statement
Having a good mission statement for your company is essential and it really does not matter how big or small your company. Consider it like a Constitution really. It is much about the goals and objects, morals and integrity, as well as the link between what you do in the market place wit

and a charity. The other is it's product driven/sales promoted. The program works as long as there is no negative publicity about either the company or the charity and it works so as long as the product moves. In a nutshell, cause related marketing has a shelf-life. While folks contend that any giving is a good thing, these type of programs are not sustainable. The message is not necessarily one that stands over time nor does the giving.

On the other hand, strategic philanthropy programs are created by individuals or companies whose roots are based in philanthropy. Philanthropy is a field with its own set of principles, methods, professionals and message. Strategic philanthropy is not based on product or services and is not promoted by sales. At its core, it is based on the fundamental principle of being responsibly committed to changing lives and the world today and for future generations.

If your company is serious about making an impact and giving back, you've got to be serious about the type of giving program you have and how it works. It should be value-based and sustainable. Consumers are savvy folks, just like you and me. Don't think they are fooled by giving that

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The domestic kitchen furniture segment in the United Kingdom experienced steady growth in the early part of this decade. However, the overall market value declined in 2005 for the first time since 1999. The market experienced steady growth between 2000 and 2003. Growth slowed a bit during 2003-4, following a series of interest rate increases, a less robust housing market and a high level of price competition. During 2005, new house building levels in the private sector remained relatively static, which, along with a downturn in UK consumer spending on RMI (repairs, maintenance and improvements), resulted in the weakest market for some years.

If you want a drink of water, do you hire a focus group or pick up the Yellow Pages? No. You go to the kitchen, fill a glass and drink. You take the shortest route to fill your need. The path is obvious, right? Your job search is the same way.

Discusses the function of the mission statement, how to draft one and the factors that should be considered in doing such.

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Casual Articles - Cause-Related Marketing vs. Strategic Philanthropy

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