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Casual Articles - Business Marketing - Let a Martian Run Your Business
Top Customer Service Speaker Says: Beware of Aversive Conditioning in Customer Service!
I was just pouring some dry creamer into my coffee when I noticed something for the second time.I say the second time because the first time around, this perception didn’t stick with me.The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.But it costs one-third of the famous brand’s price.Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.But the creamer people, who probably sell the premium stuff a
ations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone,I was just pouring some dry creamer into my coffee when I noticed something for the second time.I say the second time because the first time around, this perception didn’t stick with me.The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.But it costs one-third of the famous brand’s price.Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.But the creamer people, who probably sell the premium stuff a
The Key to Online Success - Stop Being Evil
Could online America actually be helping us?When it comes to ebusiness most of us take one side or the other: Business owners are either viewed as helpful visionaries or evil devils. The evil view feels that the heads of major corporations exist to fleece our pockets and take our money. They’d roll us in the alley given the chance. If you’re looking for a bad guy, few compare to the faceless evil of corporate America so often portrayed in today’s media. The evil corporation is out to get your money!If you ever bother to take a second look with the good light turned on, you will have to admit that successful businesses are there h
Although I have never read the book 'Men are from Mars, Women are from Venus', by Dr. John Gray, I believe it compares the thought processes of men and woman to those of Martians and Venetians (people from Venus not, in this case, Venice). The idea being that Martians and Venetians are totally different, likewise, both human genders should be regarded as totally different. To understand each other they should each try to realize that these differences exist and then learn to understand one and other better.Could online America actually be helping us?When it comes to ebusiness most of us take one side or the other: Business owners are either viewed as helpful visionaries or evil devils. The evil view feels that the heads of major corporations exist to fleece our pockets and take our money. They’d roll us in the alley given the chance. If you’re looking for a bad guy, few compare to the faceless evil of corporate America so often portrayed in today’s media. The evil corporation is out to get your money!If you ever bother to take a second look with the good light turned on, you will have to admit that successful businesses are there h
Well I would like to borrow that concept and take it into our business world. When trying to market your product and services, or when you are thinking of new ideas for your business, think like a Martian. Imagine you have no idea how humans think or behave yet you have to try and sell to them.
Putting a Martian in Control
By all means use your own thoughts and inclinations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone,
I Want to Speak to a Supervisor!
A young man working for a Big Boss made an expensive mistake his first week on the job. At the end of the week the young man cleaned out his desk and packed up his things to leave.The big boss asked, ‘And just what do you think you are doing now?’‘I’m leaving,’ said the young man. ‘I made such an expensive mistake, surely you don’t want me to come back here again next week.’‘Are you kidding?’ exclaimed the Big Boss. ‘I just spent a small fortune educating you. You’d better come back next week and show me what you learned.’(Does this makes sense to you? If so, read on...)***Have you ever asked a frontline service provid
, Venice). The idea being that Martians and Venetians are totally different, likewise, both human genders should be regarded as totally different. To understand each other they should each try to realize that these differences exist and then learn to understand one and other better.A young man working for a Big Boss made an expensive mistake his first week on the job. At the end of the week the young man cleaned out his desk and packed up his things to leave.The big boss asked, ‘And just what do you think you are doing now?’‘I’m leaving,’ said the young man. ‘I made such an expensive mistake, surely you don’t want me to come back here again next week.’‘Are you kidding?’ exclaimed the Big Boss. ‘I just spent a small fortune educating you. You’d better come back next week and show me what you learned.’(Does this makes sense to you? If so, read on...)***Have you ever asked a frontline service provid
Well I would like to borrow that concept and take it into our business world. When trying to market your product and services, or when you are thinking of new ideas for your business, think like a Martian. Imagine you have no idea how humans think or behave yet you have to try and sell to them.
Putting a Martian in Control
By all means use your own thoughts and inclinations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone,
Employee Success! - 7 Ways Feedback Works
By sharing how well you are doing and how well your expectations are met, your people get to understand better. So, frequent, realistic, objective feedback is not seen as criticism, more a way of each in your team helping each other get better, building on the success you already have.So, why does Feedback work? It's HonestBeing open and honest with each other builds your team - everyone sharing themselves takes some time, but when it happens, there is synergy which elevates performance. Offering and accepting constructive feedback, vitally adds strength to the honesty in your business. It
ist and then learn to understand one and other better.By sharing how well you are doing and how well your expectations are met, your people get to understand better. So, frequent, realistic, objective feedback is not seen as criticism, more a way of each in your team helping each other get better, building on the success you already have.So, why does Feedback work? It's HonestBeing open and honest with each other builds your team - everyone sharing themselves takes some time, but when it happens, there is synergy which elevates performance. Offering and accepting constructive feedback, vitally adds strength to the honesty in your business. It
Well I would like to borrow that concept and take it into our business world. When trying to market your product and services, or when you are thinking of new ideas for your business, think like a Martian. Imagine you have no idea how humans think or behave yet you have to try and sell to them.
Putting a Martian in Control
By all means use your own thoughts and inclinations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone,
Bulgaria - Black Sea Gold
Bulgaria is located in Southeastern Europe, bordering the Black Sea, between Romania and Turkey. It has a total area of 110,910 sq km, 110,550 sq km of which is land; with water comprising 360 sq km. this makes Bulgaria slightly larger than Tennessee. Bulgaria is bordered by Greece, Macedonia, Romania, Serbia, and last but not least Turkey. The climate is temperate with cold, damp winters and hot, dry summers. Bulgaria is rich in bauxite, copper, lead, zinc, coal, timber and arable land. Bulgaria's location is strategic because it is near the Turkish Straits; Bulgaria also controls key land routes from Europe to Middle East and Asia. Bulgaria has a populatio
for your business, think like a Martian. Imagine you have no idea how humans think or behave yet you have to try and sell to them.Bulgaria is located in Southeastern Europe, bordering the Black Sea, between Romania and Turkey. It has a total area of 110,910 sq km, 110,550 sq km of which is land; with water comprising 360 sq km. this makes Bulgaria slightly larger than Tennessee. Bulgaria is bordered by Greece, Macedonia, Romania, Serbia, and last but not least Turkey. The climate is temperate with cold, damp winters and hot, dry summers. Bulgaria is rich in bauxite, copper, lead, zinc, coal, timber and arable land. Bulgaria's location is strategic because it is near the Turkish Straits; Bulgaria also controls key land routes from Europe to Middle East and Asia. Bulgaria has a populatio
Putting a Martian in Control
By all means use your own thoughts and inclinations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone,
Why The Extra Mile Never Has A Traffic Jam
We all hear anecdotal stories of horrible customer service. Sadly, many people have come to expect bad customer service as the norm today.If you are starting a business in today’s hyper competitive marketplace, you should realize this acceptance of poor customer service as a real sales opportunity.If people’s service expectations are low and you can provide excellent customer service, you can expect your business to grow. The real question becomes are you willing to do what it takes to provide this level of customer service?Starting a new business is frustrating and hard. The emotional roller coaster ride can be brutal. Committing your
ations to spark off new ideas but never rely upon your way of thinking to judge how your prospective customer may think. If you would travel miles for a particular product or service don't believe that everyone, or indeed anyone, would do the same. You are unique, like a Martian would be, and may be the only person to think the way you do about that product or service. Maybe an example would explain this better.We all hear anecdotal stories of horrible customer service. Sadly, many people have come to expect bad customer service as the norm today.If you are starting a business in today’s hyper competitive marketplace, you should realize this acceptance of poor customer service as a real sales opportunity.If people’s service expectations are low and you can provide excellent customer service, you can expect your business to grow. The real question becomes are you willing to do what it takes to provide this level of customer service?Starting a new business is frustrating and hard. The emotional roller coaster ride can be brutal. Committing your
Your Invention
You are standing at your ironing board, struggling with collars and sleeves, when you come up with an idea to make everything so much easier. A gadget that would quickly fit into each garment and take its shape instantly (far fetched, I know but then so is letting a Martian run your business).
This gadget would make ironing so much easier and everyone would want one. You are on your way to becoming a Millionaire with your new idea. After much thought you finally get your ideas on paper and you then spend months, in your garage, building your invention. Several prototypes later you are ready to take out a patent. The paperwork is done, the money paid and you have your paten
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