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Casual Articles - If You Want to Get Clients Now - Avoid the 'Bright Shiny Object' Syndrome
What does a franchise consultant do? In general terms they can take your franchise concept from idea stage to full blown market penetration. They advise you on creating your operations manual, brochures, franchise agreements and help you to market your franchises.They can advise you on the best methods for raising capital not only for successfully launching your franchise but also for the franchisees to be able to afford to buy your franchise in the first place! Many new franchises fail at the first hurdle pure
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year roun
If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a setting where I do not know anyone, I spend my time listening to conversations. I pick up good information about most people at the event. Once I feel I have enough to go on, I will put my hat in the ring and speak up. If most people did the same thing, they would learn how to participate
You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently.
But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone.
We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year round
Most of the experts say that the average person can expect to change careers (not just jobs) 3 to 5 times in their working life. The reasons? Many people are burnt-out, underpaid, stressed out, bored, unsatisfied, or at a career dead end. For some, their careers have changed on them --thanks to corporate mergers, changes in technology, company restructuring, age discrimination, and a thousand other reasons. After counseling thousands of people in finding new careers and jobs, we have found that there are 5 cl
You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently.
But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone.
We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year roun
Top executives and managers in other industries know it is not only acceptable, but necessary to benchmark with other industries to obtain process improvements. For example, a major hotel chain desires to improve guest services. This chain not only has other hotel chains to examine for comparisons, but also can and should look at theme parks or retail corporations. Instead of comparing hotels to hotels, the hotel’s guest service policies are compared with the guest service policies of theme parks, restaurants, and oth
But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone.
We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year roun
Imagine just for a moment enjoying the work you do more than ever before; so much so that you don't count the days to Friday or to your next long awaited vacation. Does that sound like something that's too good to be true? Well, it isn't if you are wearing the right cap at work.There are five specific caps a person can wear at work. Each cap identifies where you are most likely to have the greatest success in the workplace. These caps are based on what I call your primary area gift stream©,
We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year roun
The fitness industry is a great place to be. If you're sociable and enjoy a relaxed environment where you can help people improve themselves and make money, congratulations once you've learned the basics, its easy!Firstly though, a word of warning. If you are new to business there are a hundred or more franchise and other similar companies queuing up to make money out of you. You can do it yourself, even though there is a whole industry out there telling you why you can't and why you should buy what they have t
‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year round of wealth, personal growth, and business courses. Oh, not to mention being part of two mastermind groups, doing active personal growth and development, and working with a coach. That didn’t even include my responsibilities to my clients, my family, and myself.
Seriously, WHAT was I thinking?!?
No wonder I couldn’t focus on anything and get anything really accomplished (well, according to my standards). I had been distracted by all the glittering opportunities, wondering what to work on first. Each “thing” on my list was pulling me in a different direction and when I sat in my office, I couldn’t seem to get any work done. All the shiny projects were calling out at me from the bookshelf. I felt compelled to do it all; therefore, nothing was being done.
With help from someone I trust, I decided to take a hiatus from everything. I took a break from DOING, and after a couple of weeks, I started prioritizing. What’s going to make the most sense to work on first? What will bring in the most revenue effortlessly? What’s most authentic and natural for me right now? What do my clients and subscribers need most from me for them to succeed?
Now, it’s so clear. I know what to do next. I’ve prioritized and I know what foot to put in front of the other. Ironically, that’s what I do with clients every day. For example, the client we talked about earlier. It’s clear that before we work on affiliate programs and
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