e conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale,

Marketing Strategy #1: Meet your prospects before you even start your business/promotion. Knowing your prospects before you offer them anything is incredibly powerful, not to mention profitable. On top of that, if you get to know them first, before doing a promotion, they will tend to respond more, thus bumping up your sales with no additional costs!

Marketing Strategy #2: Ethically ‘bribe’ your prospects to do business with you. There have been too many unethical bribing incidents reported in the media recently. Be very clear, I’m NOT asking you to break the law. At the same time you need to realize that people do business with those who give them the most ‘bribes’ (compelling benefits). So come up with strong compelling reasons why your prospects can benefit from you.

Marketing Strategy #3: Prove what you claim is true. With the growth of information technology, people are getting constantly bombarded by advertisements and pitches all the time. That’s why they have ‘grown an extra skin’ of skepticism. Today, one of the biggest challenges for a marketer is to be believed—to gain trust. One of the easiest ways to do that is to show genuine, powerful testimonials.

Marketing Strategy #4: Ask For ACTION! It has been said that prospects will say eight ‘no’s’ before they say a ‘yes’. And yet most marketers/salespeople only ask for the order twice before giving up. Prospects say ‘no’ due to many reasons, one of which is not having enough information. What you need to do is to lead them step-by-step through the sales process to the inevitable conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale,

be’ your prospects to do business with you. There have been too many unethical bribing incidents reported in the media recently. Be very clear, I’m NOT asking you to break the law. At the same time you need to realize that people do business with those who give them the most ‘bribes’ (compelling benefits). So come up with strong compelling reasons why your prospects can benefit from you.

Marketing Strategy #3: Prove what you claim is true. With the growth of information technology, people are getting constantly bombarded by advertisements and pitches all the time. That’s why they have ‘grown an extra skin’ of skepticism. Today, one of the biggest challenges for a marketer is to be believed—to gain trust. One of the easiest ways to do that is to show genuine, powerful testimonials.

Marketing Strategy #4: Ask For ACTION! It has been said that prospects will say eight ‘no’s’ before they say a ‘yes’. And yet most marketers/salespeople only ask for the order twice before giving up. Prospects say ‘no’ due to many reasons, one of which is not having enough information. What you need to do is to lead them step-by-step through the sales process to the inevitable conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale,

Marketing Strategy #3: Prove what you claim is true. With the growth of information technology, people are getting constantly bombarded by advertisements and pitches all the time. That’s why they have ‘grown an extra skin’ of skepticism. Today, one of the biggest challenges for a marketer is to be believed—to gain trust. One of the easiest ways to do that is to show genuine, powerful testimonials.

Marketing Strategy #4: Ask For ACTION! It has been said that prospects will say eight ‘no’s’ before they say a ‘yes’. And yet most marketers/salespeople only ask for the order twice before giving up. Prospects say ‘no’ due to many reasons, one of which is not having enough information. What you need to do is to lead them step-by-step through the sales process to the inevitable conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale,

imonials.

Marketing Strategy #4: Ask For ACTION! It has been said that prospects will say eight ‘no’s’ before they say a ‘yes’. And yet most marketers/salespeople only ask for the order twice before giving up. Prospects say ‘no’ due to many reasons, one of which is not having enough information. What you need to do is to lead them step-by-step through the sales process to the inevitable conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale,

e conclusion of buying. Remember this: Customers are silently begging to be led!

Marketing Strategy #5: Provide Guarantees. Providing a powerful guarantee can make a huge difference in your business. Yet most businesses do not offer one. Even if they have a guarantee, they don’t promote their guarantee. Majority of the people are afraid of taking risks. Every time you ask for the sale, you are essentially asking your customer to take a risk on you. Take away the risk and see your sales jump sky high!

Marketing Strategy #6: Follow Up. As mentioned above, most people will say many ‘no’s’ before a ‘yes’. This means that only a small percentage of your prospects will actually buy from you at your initial contact. The key is to consistently follow up. The Internet has made this so easy to do, not to mention with almost zero costs.

Marketing Strategy #7: Delegate and Automate. In the words of Michael Gerber, author of The E-Myth, “Work ON your business, NOT IN your business.” Wise words indeed. This philosophy changed the way I work and it will help you to increase profits too. Everyone has 24hrs daily, so forget about trying to be an expert in every aspect of your business. It is just not possible. A Jack of all trades is an Ace in none. Focus on marketing your business instead. Why marketing? Because marketing is one of the only two things that brings in business, everything else is an expense against your business.