e, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?Free Speech- Give a "free" speech about a topic involving your industry. Don't talk in terms of your product directly though; engage the audience with information that is beneficial to them and teases them with your product. If you're a Heating and Air Conditioning company for example, give a free speech on how to save money on energy costs throughout the year. This way you'll be perceived as an industry leader, not just another salesperson. You want people to think of you as a valuable resource. There are organizations that love to have guest speakers. When was the last time you had an audience listen to what you have to say concerning an issue that your product addresses? When one of those audience members has a Heating or Air Conditioning issue, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?< and teases them with your product. If you're a Heating and Air Conditioning company for example, give a free speech on how to save money on energy costs throughout the year. This way you'll be perceived as an industry leader, not just another salesperson. You want people to think of you as a valuable resource. There are organizations that love to have guest speakers. When was the last time you had an audience listen to what you have to say concerning an issue that your product addresses? When one of those audience members has a Heating or Air Conditioning issue, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?l be perceived as an industry leader, not just another salesperson. You want people to think of you as a valuable resource. There are organizations that love to have guest speakers. When was the last time you had an audience listen to what you have to say concerning an issue that your product addresses? When one of those audience members has a Heating or Air Conditioning issue, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?as the last time you had an audience listen to what you have to say concerning an issue that your product addresses? When one of those audience members has a Heating or Air Conditioning issue, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?e, who do you think they'll call? Through your creative use of speech, you'll build rapport, credibility, and trust. People want to do business with people they like and trust! Don't you?

Creative Writing- Another valuable sales and marketing tool! Use the same concepts as in "Free Speech" above, but put them in writing. Write your way into their lives with valuable information they can use. Tease them with your products in a round about way. Promotional materials are more effective when people are interested in the content. People don't want to hear about your product or its features; they usually throw that type of literature in the trash can. Give them valuable information and they will keep reading and more importantly, pass it on. Newspapers have been doing this for centuries! Develop rapport through your writing style. If they like what they have read, who do you think they'll go to when considering the products in your indu