se ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a me

“These days, corporate theater adds more to a presentation than most anything else can do. No one gives attendees a stale speaker, a basic presentation or a humdrum environment. It’s all about the lights, camera and action. Interactive theater is the way to go.” - Event Solutions magazine, Feb 2002

Many businesses are looking to using corporate theater to invigorate and stimulate their audiences at trade shows, launches, conferences and networking events.

Corporate theater can creatively communicate a message using devices that are not traditionally associated with the corporate arena. It can come in many different forms. Examples of corporate theater include combining performing arts and entertainment with a relevant business message. Movement, humour, song, dance, visual effects, music and lighting are employed to highlight a message, introduce a product or create anticipation and motivation for corporate events. Concept:Magic stages our own brand of corporate theatre in the form of Branded Entertainment for Corporate Events. Ideas for Corporate Theater For those new to this cutting edge marketing medium, here are some suggestions that you might like to consider for your next marketing event.

Circus-type Acts

Circus-type acts like Cirque De Soleil performers astound and captivate audiences with their amazing featsof human physical skill. By selecting acts that represent desired messages or keywords, the visual metaphors of these messages can be subtly but strongly impressed upon the audience. Hand balancing acts can represent ‘strength’, contortionists can represent ‘flexibility’ and trapeze or springboard artists can represent ‘risk management’, ‘security’ or ‘teamwork’. A juggler can also be used the same way to represent effective ‘time management’ by juggling alarm clocks with ease.

Interactive Multimedia Presentation

The use of multi-media allows messages and products to be highlighted visually and audibly. A pre-taped sequence of a person who apparently talks directly to the audience coupled with the banter of a professional host can be entertaining and allows for interaction.

The segment on screen need not be a pre-taped sequence but can be a live broadcast from backstage with an appropriate setting to suggest a distant place.

Cooking Demonstration

An entertaining cooking demonstration by an expert gourmet chef that includes tasting of food is not only appetizing but can be very effective in communicating various messages as the demo appeals to the audience’s multiple senses - Sight (watching the chef in action), Sound (verbal message), Smell (aroma of food) and Taste (sampling the food).

There are many parallels between how business is conducted and how a gourmet meal is prepared. Both need good ‘ingredients’ to make the final product a success. Skill is needed to distribute these ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a mes

vant business message. Movement, humour, song, dance, visual effects, music and lighting are employed to highlight a message, introduce a product or create anticipation and motivation for corporate events. Concept:Magic stages our own brand of corporate theatre in the form of Branded Entertainment for Corporate Events. Ideas for Corporate Theater For those new to this cutting edge marketing medium, here are some suggestions that you might like to consider for your next marketing event.

Circus-type Acts

Circus-type acts like Cirque De Soleil performers astound and captivate audiences with their amazing featsof human physical skill. By selecting acts that represent desired messages or keywords, the visual metaphors of these messages can be subtly but strongly impressed upon the audience. Hand balancing acts can represent ‘strength’, contortionists can represent ‘flexibility’ and trapeze or springboard artists can represent ‘risk management’, ‘security’ or ‘teamwork’. A juggler can also be used the same way to represent effective ‘time management’ by juggling alarm clocks with ease.

Interactive Multimedia Presentation

The use of multi-media allows messages and products to be highlighted visually and audibly. A pre-taped sequence of a person who apparently talks directly to the audience coupled with the banter of a professional host can be entertaining and allows for interaction.

The segment on screen need not be a pre-taped sequence but can be a live broadcast from backstage with an appropriate setting to suggest a distant place.

Cooking Demonstration

An entertaining cooking demonstration by an expert gourmet chef that includes tasting of food is not only appetizing but can be very effective in communicating various messages as the demo appeals to the audience’s multiple senses - Sight (watching the chef in action), Sound (verbal message), Smell (aroma of food) and Taste (sampling the food).

There are many parallels between how business is conducted and how a gourmet meal is prepared. Both need good ‘ingredients’ to make the final product a success. Skill is needed to distribute these ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a me

etaphors of these messages can be subtly but strongly impressed upon the audience. Hand balancing acts can represent ‘strength’, contortionists can represent ‘flexibility’ and trapeze or springboard artists can represent ‘risk management’, ‘security’ or ‘teamwork’. A juggler can also be used the same way to represent effective ‘time management’ by juggling alarm clocks with ease.

Interactive Multimedia Presentation

The use of multi-media allows messages and products to be highlighted visually and audibly. A pre-taped sequence of a person who apparently talks directly to the audience coupled with the banter of a professional host can be entertaining and allows for interaction.

The segment on screen need not be a pre-taped sequence but can be a live broadcast from backstage with an appropriate setting to suggest a distant place.

Cooking Demonstration

An entertaining cooking demonstration by an expert gourmet chef that includes tasting of food is not only appetizing but can be very effective in communicating various messages as the demo appeals to the audience’s multiple senses - Sight (watching the chef in action), Sound (verbal message), Smell (aroma of food) and Taste (sampling the food).

There are many parallels between how business is conducted and how a gourmet meal is prepared. Both need good ‘ingredients’ to make the final product a success. Skill is needed to distribute these ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a me

ment on screen need not be a pre-taped sequence but can be a live broadcast from backstage with an appropriate setting to suggest a distant place.

Cooking Demonstration

An entertaining cooking demonstration by an expert gourmet chef that includes tasting of food is not only appetizing but can be very effective in communicating various messages as the demo appeals to the audience’s multiple senses - Sight (watching the chef in action), Sound (verbal message), Smell (aroma of food) and Taste (sampling the food).

There are many parallels between how business is conducted and how a gourmet meal is prepared. Both need good ‘ingredients’ to make the final product a success. Skill is needed to distribute these ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a me

se ‘ingredients’. The constant gathering of knowledge is important to create new ideas (dishes). Both require a certain degree of trial & error to get the perfect product.

Skits

Customized skits can star the company staff along with professional actors. The actors ensure that the quality of the skit is high and moves the plot along. The staff can play key characters in the skit to emphasize certain points. Seeing one of their own on stage thrills an audience and draws their attention effectively.

Magic Presentation

A skilled magician with a good understanding of marketing communication would be able to develop a customized presentation to highlight a message using magic. Magic is an intellectual entertainment form as it gets the audience thinking how the magic is done. Once the audience is in a ‘thinking mode’, it is easier to communicate new information interwoven with the magic.

A Combination of Different Forms of Corporate Theater

All these ideas suggested can also be used in a combination and not necessarily as stand alone forms of corporate theater. Feel free to mix and match to get the best result for your event. Good luck!