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  • Casual Articles - Are You Afraid of Marketing, For Fear Of Growing TOO Fast?

    The 80/20 Rule, And Being Truly 'Effective' In Your Business
    There is a world of difference between efficiency and effectiveness, and it’s in that world that successful marketers flourish. They are well aware of the power and omni-presence of the 80/20 rule.While even highly successful marketers don’t hit the bulls-eye with all of their marketing, at least they direct their energies towards learning which 20 percent of their marketing generates 80 percent of their sales.Just knowing this to be true is a compelling reason to learn where each of your customers learned of your existence, to recognize that all customer
    complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week

    Employment Screening Costs
    Hiring the wrong employees can lead to consequences later. This could be due to fraudulent credentials, hidden criminal records, and bad credit history. This hiring mistake can give a negative impact on the company as well as on the employees. That is why nowadays, employers prefer to hire companies to conduct employment screening no matter what the employment screening costs are.Employment screening has proven to be one of the most reliable risk management strategies that can help companies provide a safe working environment for their entire workforce. This can be done by the recruitment or human resources dep
    Do you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we’re implementing together. Actually, it was the OPPOSITE.

    Both were worried that this Client Attraction stuff would work SO well, they would attract TOO many clients. You’d think, “Well, that’s a good problem to have, isn’t it?,” but you’d be surprised at how often this comes up in my coaching with clients and group programs, and how often it keeps some of my clients literally stuck in their tracks. Inevitably, I hear things like:

    “I’m nervous. My life is so busy, how am I going to handle more clients? I know I want more, individual clients; however, on some level I think, ‘My plate is full. How can I add something else to the plate?’ Thinking of adding too many clients stresses me out. What if it’s more than I can handle?”

    The anxiety may come down to the fact that you haven’t learned how to fully manage your time quite right. It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and infoproducts, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that.

    If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great.

    Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL.

    Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week

    CEM Can Improve Customer Loyalty
    ‘A 5 percent increase in customer retention increases profits by 25 to 95 percent.’‘The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped .’This is the received wisdom from experts on the nature and importance of customer loyalty. Yet in a world of product and service commoditization and as the timelag between imitations to innovation declines, how can organizations differentiate themselves to build loyalty?The answer lies with Customer Experience Management creating the ‘emotional responses and connections with products and brands tha are di
    ften this comes up in my coaching with clients and group programs, and how often it keeps some of my clients literally stuck in their tracks. Inevitably, I hear things like:

    “I’m nervous. My life is so busy, how am I going to handle more clients? I know I want more, individual clients; however, on some level I think, ‘My plate is full. How can I add something else to the plate?’ Thinking of adding too many clients stresses me out. What if it’s more than I can handle?”

    The anxiety may come down to the fact that you haven’t learned how to fully manage your time quite right. It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and infoproducts, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that.

    If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great.

    Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL.

    Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week

    Achieve More with Nursing Continuing Education
    Many people consider the nursing profession as one the noblest professions. Nurses derive tremendous satisfaction from the noble act of caring for and nursing people to good health. Nursing has also become quite a lucrative profession in this day and age. However, becoming a nurse can be quite expensive. The course itself is expensive and nurses also have to pass certifying exams before they get the necessary licenses or registrations that enable them to become full-fledged nurses.A vast majority of nurses enter the workforce after they complete their basic nursing qualification because of the huge expenses. Ho
    fact that you haven’t learned how to fully manage your time quite right. It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and infoproducts, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that.

    If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great.

    Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL.

    Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week

    Time Management
    Is your time anything but your own? Working with leaders and corporate executives for over two decades has helped me realize how valuable time, our life, can be and how quickly time can slip by us.Remember when you had time for yourself? Often your calendar fills up so quickly that you don’t even have time to think about what is most important and plan out how you will spend your precious time. Addictions to busyness and technology are not healthy. Too often I hear executives say, “What I really want is peace.” Bouncing from here to there like a pinball can make you feel important and out of control.Here
    OODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great.

    Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL.

    Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week

    Adding Radio Advertising to Your Direct Marketing Mix
    Radio may be old, but it's certainly not feeble.According to the Radio Advertising Bureau, the average American listens to radio more than 19 hours a week. So why don't more direct response advertisers use this medium? After all, many direct marketers find that their radio response converts up to 25-50% better than their television response.Although radio has some limitations, it has terrific potential for many types of offers. If you want to make the most of your direct response radio advertising, consider the following strategies for success:Lead generation offers are best for respon
    complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.

    Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with Client Attraction (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love.

    The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older.

    But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything.

    So, my fear was null and void. Completely. And now, I’m no longer playing small. I’m opening myself up for massive growth and so can you.

    YOUR ASSIGNMENT:

    Start thinking about how you’ve stopped yourself from marketing for fear of growing TOO big, too fast. If you set up systems in your business coming from a FULL PRACTICE mentality (even if your practice isn’t full yet) and you set up time management and marketing techniques that will ensure you can handle lots more clients, then you WIN. And that means more clients, financial freedom, less stress and a better quality of life. Isn’t that what we all want deep down inside?

    © 2007 Client Attraction

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