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Casual Articles - Lend Your Name To Your Marketing For Better Results
A potentially profitable business can fail because of poor management of cash flow. Equally, an unprofitable business can enjoy a period in which is has plenty of cash before the bills arrive!Cash flow and profits are two very different concepts:- A business makes a profit if, over a given period of time, its rebenue is greater than its expenditure. A Business can survive with
We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.First let’s look at exactly what a logo is. The dictionary says:lo•go - a design used by an organization on its letterhead, advertising material, and signs as an emblem by which the
Life was different - simpler, yet harder in many ways. But people wanted then what we still want now. We want to buy products that live up to their promises. We want to buy services that do the same. And we want some assur
Why Learning Objectives?Why go to the bother of writing learning objectives for your training program? Our business sees many programs that simply wear participants out by being “nine miles long and one inch thick” with little opportunity to engage learners and practice skills and in the end serving no useful purpose for the organization paying for the program. These pr
Life was different - simpler, yet harder in many ways. But people wanted then what we still want now. We want to buy products that live up to their promises. We want to buy services that do the same. And we want some assu
Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate “competence”? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good computer consulting companies, as well as four basic questions that you must be addressed when sea
Life was different - simpler, yet harder in many ways. But people wanted then what we still want now. We want to buy products that live up to their promises. We want to buy services that do the same. And we want some assu
Flyer advertising is a very good method of advertising. It brings your company brand right to the doorstep of every individual. Whether you are from a big firm or small one, flyer advertising will definitely increase your business position, public awareness of your company and most importantly, boost your sales.I have given consultations on flyer designs for companies and see their s
Most people simply hate braggers – individuals who walk around constantly promoting themselves and talking about their accomplishments. In our society, this behavior isn’t looked upon highly.But what’s so horrible about self-promotion? Have you ever noticed that the people who excel at this activity get ahead faster? Natural braggers appear to have only number one in mind – themse
Look how frustrated we all feel when we try to deal with some large corporation where no one seems to have any authority to help with problems. And even worse - where no one seems to give a darn.
One of his chapters talks about the import
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