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Casual Articles - Using Seminars To Market Your Business And Grow Sales
There are thousands of books, courses, and articles written to improve basic customer service skills. Today is one of those days I was reminded why.Here's a few tips.Make the 1st words out of your mouth, "I am sorry." This is not a legal plea of culpability. It is an expression of regret over the negative experience had by someone else.Never pass up a perfectly good opportunity to keep your mouth shut. God gave you 2 ears & 1 mouth for a reason. Listen. As Covey says, seek first to understand THEN to be understood.Watch your body language. Unfold those crossed arms. Make eye contact. Open yourself up literally & figuratively. Now is not the time to multitask. Studies show that if you give a complainant your undivided attention, you will spend less time in the long run with a more successful outcome than had you tried to finish your paperwork & answer an email while dealing with the problem.Take notes on the issue. Th
As a presenter, make it easy to allow attendees to get the most out o
The economy is rebuilding and employment opportunity is improving in almost all sectors both public and private. If you are in the job market either as a recent graduate or you are just ready for a career move, there is likely to be an employment opportunity out there for you. But, how do you find an employment opportunity? Where are all of the job listings for that perfect job? Or maybe you want to consider self employment. It is up to you. The employment opportunity is there, you just have to find it.The first tip is to not be concerned too much about the classifieds in the paper. Although you may be able to find an employment opportunity that fits your qualifications, the job listings there represent only a small percentage of the jobs in the market. Don’t be afraid to call on a job listing in the paper, but just don’t think that this is all of the available jobs.If you are not “tied” to a particular location, you may want to
But, as any good presenter knows, the investment in money, including travel expenses, is considerable—so considerable value must be given in return to the attendees.
I have attended and conducted hundreds of seminars, and noticed only a small number of attendees derive anywhere close to the benefit of what is possible.
I have seen attendees from all over the world who are exposed to some powerful and life-changing tools, techniques, and information from real experts. Yet few derive even a small fraction of value from the golden tips being offered by the speakers.
As both a presenter and attendee, I see this situation as a terrible waste. A good seminar can help bring your personal and business success to a whole new level, both for the presenter and the attendees.
Creating a Great Seminar Creating a great a seminar is not as easy as it first may appear. The presenters must be sure to present their credentials in the best possible light without misrepresenting or misleading those credentials and accomplishments. As a presenter, if you don’t walk the talk, the value of what is taught is questionable.
To avoid wasting your time and money, as well as the attendee’s money, present what you know and know what you present. Seminars are great ways to allow people to see you in action and the attendees can self-select into what you teach and potentially become great clients.
Don’t think of your seminar attendees as customers. Think of them as clients. A customer is transaction-driven. I sell a product and the customer buys a product. There is no value provided other than buying a product. I am not interested in having customers. I believe I have a moral obligation to provide the best possible information to conference attendees while creating long-term relationships at the same time. Having clients implies a moral obligation to their welfare.
As a presenter, make it easy to allow attendees to get the most out of
The most unusual franchise opportunity that I have come across specialises in cleaning mattresses! They have turned this business into an art form. The way I clean my mattresses is by taking them out on a cold day and hitting them with a hard brush. The brush dislodges all the loose material whilst the cold kills any bed bugs.This franchise has all the specialist equipment needed including hi powered cleaners, UV radiation equipment and specialist hygiene sprays. They claim that a properly cleaned mattress will also reduce many allergies. It can also help in reducing Asthma attacks by removing dust & tiny skin particles from the mattress and thereby reducing the amount of dust in the air. If you are scared of bed bugs or creepy crawlies then this franchise opportunity is not right for you!Another franchise that I found unusual was a window cleaning franchise - why would any one buy this type of franchise? Surely all you need is a van, a
As both a presenter and attendee, I see this situation as a terrible waste. A good seminar can help bring your personal and business success to a whole new level, both for the presenter and the attendees.
Creating a Great Seminar Creating a great a seminar is not as easy as it first may appear. The presenters must be sure to present their credentials in the best possible light without misrepresenting or misleading those credentials and accomplishments. As a presenter, if you don’t walk the talk, the value of what is taught is questionable.
To avoid wasting your time and money, as well as the attendee’s money, present what you know and know what you present. Seminars are great ways to allow people to see you in action and the attendees can self-select into what you teach and potentially become great clients.
Don’t think of your seminar attendees as customers. Think of them as clients. A customer is transaction-driven. I sell a product and the customer buys a product. There is no value provided other than buying a product. I am not interested in having customers. I believe I have a moral obligation to provide the best possible information to conference attendees while creating long-term relationships at the same time. Having clients implies a moral obligation to their welfare.
As a presenter, make it easy to allow attendees to get the most out o
Companies come and go. So do brands and promotional memorabilia. Interestingly, though sometimes a logo becomes so cherished it can actually last longer than the actual company who produced it. When this happens, it is an indication of serious feelings of customer goodwill, employee satisfaction, and positive associations in general.People become nostalgic. They collect memorabilia of deceased companies. Such items are like keepsakes. Companies that disappear have employees that value the insignia of their place of employment. They have happy customers who enjoyed their interactions with a trusted name. And, there are executives and officials who have pride toward a successful creation.Surviving memorabilia ranges from tiny trinkets given out the general public, to achievement awards bestowed upon hard working staff such as pins, trophies, lapels, and other items. There are a wealth of other memorable items like golf balls, coffe
Creating a Great Seminar Creating a great a seminar is not as easy as it first may appear. The presenters must be sure to present their credentials in the best possible light without misrepresenting or misleading those credentials and accomplishments. As a presenter, if you don’t walk the talk, the value of what is taught is questionable.
To avoid wasting your time and money, as well as the attendee’s money, present what you know and know what you present. Seminars are great ways to allow people to see you in action and the attendees can self-select into what you teach and potentially become great clients.
Don’t think of your seminar attendees as customers. Think of them as clients. A customer is transaction-driven. I sell a product and the customer buys a product. There is no value provided other than buying a product. I am not interested in having customers. I believe I have a moral obligation to provide the best possible information to conference attendees while creating long-term relationships at the same time. Having clients implies a moral obligation to their welfare.
As a presenter, make it easy to allow attendees to get the most out o
Well-trained knowledge workers make a choice to work with your organization on a daily basis. But what if one day a large proportion of those employees never returned? Do you have a sense of the cost of the loss of their intellectual capital; the replacement costs of recruiting another workforce with such dependable and driven people; or the impact on your company's productivity of losing highly manageable workers with well-defined work ethics?While companies have been slow to recognize the implications of the shrinking U.S. talent pool, they have been even slower to realize the potential impacts of the loss of thousands of Baby Boomers over the next 10 years. In some cases, companies may even be encouraging the attrition of older workers, assuming they are expensive and less productive segments of their workforce.Those who recognize the impact of the loss of Boomers to companies and potentially to the economy are probably asking, "What
Don’t think of your seminar attendees as customers. Think of them as clients. A customer is transaction-driven. I sell a product and the customer buys a product. There is no value provided other than buying a product. I am not interested in having customers. I believe I have a moral obligation to provide the best possible information to conference attendees while creating long-term relationships at the same time. Having clients implies a moral obligation to their welfare.
As a presenter, make it easy to allow attendees to get the most out o
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.You open the yellow pages and randomly select a printer.After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side (if you aren’t sending at least hundreds at a time, don
As a presenter, make it easy to allow attendees to get the most out of the seminar or conference. Send them pre-work if that makes sense. Give them homework.
Be sure to supply conference or seminar evaluations. You want to know what works and what doesn’t. You must always have the best interest of your audience in mind.
Be sure to put testimonials from past attendees on your web site. Make sure they are real. You can obtain testimonials by asking people who attended past seminars what they feel they got from the seminar and using comments from the conference evaluations.
Preparation before the Seminar As a presenter, I want to know that my message is getting through and the attendees are receiving significant value from the material. They deserve the very best you have to offer every time you speak. To the presenter: practice, practice, practice! I have seen too many presenters wing it – and, believe me, you can tell. That is not fair to your audience. Have quality handouts and be clear in presenting your material. I find Toastmasters to be a great place to practice small segments of the talk that may be difficult for others to understand. The feedback you receive is invaluable. It is better to practice with a friendly audience that understands you are practicing then practice in front of a live audience who may not be as forgiving.
The attendees than can make a good presenter great and a great presenter even greater. Before arriving at the seminar I would suggest you do the following:
•Write down some specific seminar goals.
•Search out some solid actionable ideas that will improve your business and yourself.
•Network. Introduce yourself
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