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Casual Articles - Second Life
Change management issues in franchising companies can be critical and crucial. Consider if you will the district manager or regional representative who helps franchisees and makes sure they are in fact all holding up the confidential operations manual and guidelines of the franchising company.You can imagine how important this is because the franchisor’s brand is riding on the quality and cons
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates
COMPANY/ORGANIZATIONA South Florida hospital. The CEO of the hospital saw the need to provide exceptional customer service to differentiate itself from the competition and avoid being acquired.PROBLEMThe hospital was undergoing a series of changes involving personnel, organizational alignment and even an expansion of the property which caused disruption to the entire staff. The a
Second Life is a three-year-old virtual community with 1.39 million members created by Linden Lab. This “virtual universe” or “metaverse” is like the popular video game “Sims” where participants create their own reality and populate it with “avatars” to represent themselves in either a realistic or surrealistic ways. According to Steve Hamm in Business Week, IBM’s head honcho Sam Palmisano has two avatars – business and sporty.
Evidently this digital world is being discovered by cutting edge firms eager to demonstrate their commitment to innovation. They intend to use it as test bed for ideas and as platform for marketing and recruiting. And in the short ruin the race is on between IBM, SUN, Dell, Nissan, Toyota or CNET for publicity and first-mover bragging rights.
A range of agencies and marketing services firms are either leading or jumping on the bandwagon depending on whom you believe. Steve Rubel announced Edelman’s multi-part entry, which includes a contest for the best Second Life business plan, on his blog; MicroPersuasion.
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates i
Many franchise agreements these days have five year franchise terms, which go through to an automatic renewal period and then they go for another five years. In the past many franchise agreements were 10 to 15 to 20 years. Today business moves too fast and things change too much for a 20 year franchise agreement.The five-year plan is nothing new. Many governments also have five-year plans wh
Evidently this digital world is being discovered by cutting edge firms eager to demonstrate their commitment to innovation. They intend to use it as test bed for ideas and as platform for marketing and recruiting. And in the short ruin the race is on between IBM, SUN, Dell, Nissan, Toyota or CNET for publicity and first-mover bragging rights.
A range of agencies and marketing services firms are either leading or jumping on the bandwagon depending on whom you believe. Steve Rubel announced Edelman’s multi-part entry, which includes a contest for the best Second Life business plan, on his blog; MicroPersuasion.
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates
There are financial institutions offering loans and lines of credit against your upcoming sells that can provide you with all the funds you need for your business and can solve any cash flow problems that you may have.This new financial product is helping more and more starting businesses finance the cash flow difficulties that small businesses experience when they are growing. Secured with th
Evidently this digital world is being discovered by cutting edge firms eager to demonstrate their commitment to innovation. They intend to use it as test bed for ideas and as platform for marketing and recruiting. And in the short ruin the race is on between IBM, SUN, Dell, Nissan, Toyota or CNET for publicity and first-mover bragging rights.
A range of agencies and marketing services firms are either leading or jumping on the bandwagon depending on whom you believe. Steve Rubel announced Edelman’s multi-part entry, which includes a contest for the best Second Life business plan, on his blog; MicroPersuasion.
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates
In our last installment of medical billing, we looked at what was involved as far as the software company hiring a programmer to create their software that will eventually be sold to the public. But programmers aren't enough because the software needs to be tested. The truth is, programmers make lousy testers because they are biased. That's why the software company needs to hire QA testers to make
A range of agencies and marketing services firms are either leading or jumping on the bandwagon depending on whom you believe. Steve Rubel announced Edelman’s multi-part entry, which includes a contest for the best Second Life business plan, on his blog; MicroPersuasion.
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates
Now that it is January, many of you are putting together, or have just finished putting together your annual Performance Appraisals for your staff. Feedback on performance is certainly one of the most critical aspects of personnel development and one that deserves to be taken very seriously. But after 25 years of managing people I am going to finally confess how I feel about the whole process.
Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates in new business problems” whatever that means. Meanwhile Anomaly argues that their island called “Tenjin” has been operating on SL for 7-8 months. Without much hype Leo Burnett set up the “Ideas Hub” and others are sure to follow.
In October, after Sun Microsystems claimed to be the “first Fortune 500 company” to hold a virtual press conference on SL with 60 attendees logged into the site and connected by conference call, Dell followed suit by announcing its intention to build Dell Island as a platform to sell virtual PCs using virtual currency and the new high-end XPS line in real green backs.
All this leaves me scratching my real bald head.
I understand that marketing in the digital world is bedeviling major brands. I get the fact that agencies can’t or haven’t really followed their audiences with the speed or agility that marketers need. And I know why agency brands are rushing to embrace the “latest and greatest place you can find to spend marketing dollars”, as Eric Friedman put it in his Marketing.fm blog.
What I don’t get is:
1. Why all of a sudden did this particular virtual world get the nod?
2. Is this the flavor of
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