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Casual Articles - Brands- Buzz- Brains
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The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly gr
Profit Lance- You have probably heard about it, or read about it on home business forums. The purpose of my review is to highlight some of the features included in this system. Profit Lance isn't just an eBook. Its a course jam packed with ebooks, tutori
Dr. Christine Born, a radiologist at the Ludwig-Maximillians University in Munich conducted a series of MRIs exposing 20 adults (upscale for income and education) to logos of strong and weak German brands. The results, reported in the Wall Street Journal, were that bigger brands make bigger brain waves. This comes on top of previous data indicating that shopping can alter blood pressure, heart rate and respiratory rates.
Apparently well-known brands fire synapses associated with positive emotions, self-identification and rewards. Weak brands either don’t register or provoke activity in parts of the brain associated with negative emotion.
The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly gre
Throughout my fourteen year pharmaceutical career, I’ve met quite a few nurses who wanted to leave nursing for other careers. They were tired of the long shift hours and having to work overnight shifts as well. Some were also tired of having to physica
Apparently well-known brands fire synapses associated with positive emotions, self-identification and rewards. Weak brands either don’t register or provoke activity in parts of the brain associated with negative emotion.
The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly gr
1. Do I only sleep well when I am not working the next day?2. Do I readily find excuses to go to work late?3. Does the telephone handset weigh a hundred pounds?4. Do I sit at my desk or workstation wishing I were somewhere else?<
Apparently well-known brands fire synapses associated with positive emotions, self-identification and rewards. Weak brands either don’t register or provoke activity in parts of the brain associated with negative emotion.
The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly gr
OK. So you have decided that your organization has to improve the way in which it works. You have chosen to implement a methodology as the best way to achieve this goal. And now you ask yourself, where do I start? Whatever the discipline you are
The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly gr
Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then hel
The surprising conclusion was that the big brand buzz exists regardless of the category. Dr. Born found that the reaction to an automotive brand like Volkswagen that has significantly greater media weight and probably stronger creative executions was as strong as the reaction to Allianz, an insurance brand. Both leading brands prompted much bigger reactions than the logos of smaller, less-known competitors.
The implication is that investing in building a strong, memorable brand pays off. What isn’t clear is how to do it and which components of branding give you the best bang for the buck.
The other, not-so-surprising, evidence was that strong brand recognition did not stimulate the decision-making centers in the brain. So now we have scientific evidence that awareness and purchase motivation are two separate things andthat buying is a hybrid of rational and emotional processing.
And even though the sample is small and skewed, its
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