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Casual Articles - How to Sell Service Packages
Goal Planning When You Don’t Like Writing It Down >Don’t be too hasty to give up planning due to a dislike of writing. Writing comes in all sizes—from jotting down quick emails, drafting company proposals, to elaborate strategizing. You’re most certainly competent at some form of it. But if the idea of linear goal planning on paper or computer is not for you, here’s some unique approaches you can try.FIRST BE CLEAR ON THE VALUE Edwin Locke, motivation expert at the University of Maryla I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky featu Improving Your Search Engine Ranking One of the strategies I've been nagging everyone about lately
(yes, I do mean nag—with a smile of course!) is to quit focusing
on features and start relishing results. So far, so good. But
where a lot of Service Professionals pull up short is when they
try to describe their packages. All of a sudden, features tumble
out like kittens running amok.The methods employed to increase your search engine rankings may seem complicated to you. You have probably avoided dealing with this issue. WELL - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business.At least 85% of buyers of goods and services on the Internet locate websites through search engines such as Google, Yahoo, Yes, you need to create packages. Yes, those packages will include a list of features (think the "mechanics" of what you do here). But that's not what your clients are buying. What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C? You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. If you're a designer, they don't care if they get eight hours of your time or ten. What they care about is getting what they want! The coaching client wants to achieve their goals or make important decisions in their life/business. The organizing client wants to see their floor and desk top for the first time in months. The design client wants a marketing package that grabs attention. For example, when I designed my HorseWise Brilliance Unbridled V.I.P. program and the Success Circle Coaching Club, I looked carefully at the results each one delivers. Both offer similar strategies but the Success Circle is more of a do-it-yourself program (with an abundance of my mentoring and coaching) while the V.I.P. program delivers a very specific result in a very specific period of time (and a pickup truck load of my time, attention, and expertise). The difference between these two offers is distinctive enough to warrant an equally distinctive difference in the investment, and that's precisely the point. When your packages clearly offer distinctive results your prospective clients are equally clear as to which one is right for them. Suddenly, their decision becomes easy to make -yeah! My request for you this week is simple...and profound. I'm asking you to visit your packages with your "results glasses" on. Spell out exactly what is different for your clients as a result of purchasing that package (for the time being, please ignore the mechanics of how you deliver these results). Do this for each of your packages. I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky featur Four Simple Steps To Brainstorming Your Business Niche ? What result does Package B deliver? And
Package C?Have you ever envied, as I have, those fortunate individuals who seemed to know from a very early age exactly what they wanted to do with their lives? And who seemed easily to avoid the series of false starts and disappointments with which most of us have to contend early in our careers.They had their setbacks, no doubt, but dealt with these confidently and comfortably in the knowledge that they were securely embarked on their true course in You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. If you're a designer, they don't care if they get eight hours of your time or ten. What they care about is getting what they want! The coaching client wants to achieve their goals or make important decisions in their life/business. The organizing client wants to see their floor and desk top for the first time in months. The design client wants a marketing package that grabs attention. For example, when I designed my HorseWise Brilliance Unbridled V.I.P. program and the Success Circle Coaching Club, I looked carefully at the results each one delivers. Both offer similar strategies but the Success Circle is more of a do-it-yourself program (with an abundance of my mentoring and coaching) while the V.I.P. program delivers a very specific result in a very specific period of time (and a pickup truck load of my time, attention, and expertise). The difference between these two offers is distinctive enough to warrant an equally distinctive difference in the investment, and that's precisely the point. When your packages clearly offer distinctive results your prospective clients are equally clear as to which one is right for them. Suddenly, their decision becomes easy to make -yeah! My request for you this week is simple...and profound. I'm asking you to visit your packages with your "results glasses" on. Spell out exactly what is different for your clients as a result of purchasing that package (for the time being, please ignore the mechanics of how you deliver these results). Do this for each of your packages. I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky featu Business Software, A Good Solution for Flourishing Business! t time
in months. The design client wants a marketing package that
grabs attention.You now have your own business and it is flourishing! What a wonderful time in your life! Maybe you started your business using the pencil and paper accounting that you learned in high school or even college. Maybe you have really moved into the computer age and you have an Excel spreadsheet that you have created. When your business is really flourishing is the time that you need to realize that it is also the prime opportunity to rethink how yo For example, when I designed my HorseWise Brilliance Unbridled V.I.P. program and the Success Circle Coaching Club, I looked carefully at the results each one delivers. Both offer similar strategies but the Success Circle is more of a do-it-yourself program (with an abundance of my mentoring and coaching) while the V.I.P. program delivers a very specific result in a very specific period of time (and a pickup truck load of my time, attention, and expertise). The difference between these two offers is distinctive enough to warrant an equally distinctive difference in the investment, and that's precisely the point. When your packages clearly offer distinctive results your prospective clients are equally clear as to which one is right for them. Suddenly, their decision becomes easy to make -yeah! My request for you this week is simple...and profound. I'm asking you to visit your packages with your "results glasses" on. Spell out exactly what is different for your clients as a result of purchasing that package (for the time being, please ignore the mechanics of how you deliver these results). Do this for each of your packages. I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky featu Outsourcing of Customer Services & American Labor Force?
warrant an equally distinctive difference in the investment, and
that's precisely the point. When your packages clearly offer
distinctive results your prospective clients are equally clear
as to which one is right for them. Suddenly, their decision
becomes easy to make -yeah!Outsourcing cannot be considered a new phenomenon even though the rising attention toward this subject has brought lots of important issues into the daylight. Lots of service and even manufacturing companies started creating jobs overseas to gain wider access to foreign markets. They act as consultants auditors and perform other functions where their customers are. Putting it in other words, they have found customers and came to serve them. Another My request for you this week is simple...and profound. I'm asking you to visit your packages with your "results glasses" on. Spell out exactly what is different for your clients as a result of purchasing that package (for the time being, please ignore the mechanics of how you deliver these results). Do this for each of your packages. I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky featu The Secret of Self-Investment >"Success is about who you become. The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit." -Jim RohnAs a solo-entrepreneur you’re either starting a new business or intending to grow your existing business. Aside from getting the most obvious systems in place – technology, business and marketing plans, de I bet you'll easily create a list of results each package delivers, which is step #2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky features. Yes, you can talk about them, but ONLY after your client has told you which package they are excited about. You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Kendall@KendallSummerHawk.com Copyright 2006 - 2009. All Rights Reserved.
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