firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be percA professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm.

How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.

Strategic Action #1: Select the right target market and build a target list of your most desired clients within the target market. The most desired clients should include existing clients and prospects you want to turn into clients.

Strategic Action #2: Develop a strategic integrated marketing communication plan to build your brand to a well-defined audience within your target market. You should incorporate the use of direct mail, email, telephone and other one-to-one contact methods. In addition, a strategically planned public relations campaign to promote awareness of you and your brand is essential.

Strategic Action #3: Enhance your firm’s reputation by demonstrating “value” that is offered by you and your firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perce

perative to maximize the impact of available resources to rand your professional services firm.

How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.

Strategic Action #1: Select the right target market and build a target list of your most desired clients within the target market. The most desired clients should include existing clients and prospects you want to turn into clients.

Strategic Action #2: Develop a strategic integrated marketing communication plan to build your brand to a well-defined audience within your target market. You should incorporate the use of direct mail, email, telephone and other one-to-one contact methods. In addition, a strategically planned public relations campaign to promote awareness of you and your brand is essential.

Strategic Action #3: Enhance your firm’s reputation by demonstrating “value” that is offered by you and your firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perc

ion #1: Select the right target market and build a target list of your most desired clients within the target market. The most desired clients should include existing clients and prospects you want to turn into clients.

Strategic Action #2: Develop a strategic integrated marketing communication plan to build your brand to a well-defined audience within your target market. You should incorporate the use of direct mail, email, telephone and other one-to-one contact methods. In addition, a strategically planned public relations campaign to promote awareness of you and your brand is essential.

Strategic Action #3: Enhance your firm’s reputation by demonstrating “value” that is offered by you and your firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perc

n your target market. You should incorporate the use of direct mail, email, telephone and other one-to-one contact methods. In addition, a strategically planned public relations campaign to promote awareness of you and your brand is essential.

Strategic Action #3: Enhance your firm’s reputation by demonstrating “value” that is offered by you and your firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perc

firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perceived as having “value” by the recipient.

A Strategic Approach To Produce A Strong Professional Services Brand By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™