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Casual Articles - It Was Obvious To The Three Of Us, That He Knew Absolutely Nothing About Communication
When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn't take me up on that offer, and so long as I performed, I'd get paid. Sounds too good to be true? It probably is. Here's an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option.I'm currently reading Alan Weiss's book - "Million Dollar Consulting
Which is about as meaningles
Imagine for a moment that you have created a wonderful product. You are excited at the possibilities of attaining name, fame and wealth marketing this product. You create a business plan and a marketing plan. You plan an excellent packaging and a presentation that would do justice to the benefits the product offers to the world and you get all set to market it.Let us get back to reality. You are that wonderful product. You have created the product after years of studying, qualifications and buildi
We had just completed analysing the results from an interactive programme we had recently produced for this company.
The results were, to say the least, staggering.
At one of the initial presentations on the research, one of the most senior executives, representing this client said, “We spend millions of pounds just to hold our share of market, yet look at what this small investment in this form of interaction has produced!”
Yet when we presented this same research document to ‘the man’ at the client, his first comment was, “what does it do to my brand values?”
Which is about as meaningless
There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isn’t a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee tastes like coffee tasted before the American cuppa joe morphed into a gourmet addiction for the masses. The flowers are fake, the tablecloths are plastic, the cheese is of the fluorescent variety, and the silverware has spots. Yet there’s always a line.People
We had just completed analysing the results from an interactive programme we had recently produced for this company.
The results were, to say the least, staggering.
At one of the initial presentations on the research, one of the most senior executives, representing this client said, “We spend millions of pounds just to hold our share of market, yet look at what this small investment in this form of interaction has produced!”
Yet when we presented this same research document to ‘the man’ at the client, his first comment was, “what does it do to my brand values?”
Which is about as meaningles
So, your life is taking a different direction?Maybe you're ready for a new challenge or you were the fortunate victim of a corporate drive-by (aka "downsizing"). Notice I said fortunate. It didn't feel that way initially, but soon after I came to see the blessing in the situation. Either way, it's time to change careers! Where do you start?Many people find themselves at a loss once they are faced with the reality of making a change. Face it, we are creatures of habit but change doesn't ha
At one of the initial presentations on the research, one of the most senior executives, representing this client said, “We spend millions of pounds just to hold our share of market, yet look at what this small investment in this form of interaction has produced!”
Yet when we presented this same research document to ‘the man’ at the client, his first comment was, “what does it do to my brand values?”
Which is about as meaningles
Medical Transcriptionist jobs have been around since doctors first took the Hippocratic Oath. Ancient cave writings indicate that records of what medical treatments were being performed have been kept for thousands of years. Back then, it was for different reasons but today, medical transcription and in particular, the medical transcriptionist profession has been quietly taking steps forward and is "suddenly" making itself known to the world.In a nutshell, a Medical Transcriptionist transcribes dictate
Yet when we presented this same research document to ‘the man’ at the client, his first comment was, “what does it do to my brand values?”
Which is about as meaningles
It is important to remember that the customer doesn't necessarily see things in the same way we do. This point was brought home to me one day while I was shopping with my daughter, Stefanie, who was two years old at the time.As I stooped down to tie her shoelaces, I immediately realized why she was becoming so irritable. She could not adequately see the toys that were displayed on the shelf above her head. At this point, I decided to pick her up and to continue shopping with her in my arms. The pleasan
Which is about as meaningless a statement he could make from his lofty perch!
He then went on to say, “If it produces this kind of increase in sales we should be using the technique, leave it with me and call me in around a weeks time.”
After several weeks of calling as agreed we gave up and to this day they are still pouring money down the black hole of television and they have never called us back!
To be fair, it should be pointed out that this gentleman was hired from Media Buying, therefore, in his job as Media Buyer he really didn’t need any communication skills at all.
But don’t you find it disturbing that here was a man, totally unvers
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