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Casual Articles - 10 Secrets of Trade Show Selling - #10
"There are many things a wise man might wish to be ignorant." Ralph Waldow Emerson said that over a century ago and man was he prophetic. We are bombarded with information today and we don't do a very good job of sorting out what is meaningf
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you'
When selling yourself, be quick, direct, and get your point across in less than half a minute. We’re always on a hyper deadline. No time for small talk. Tell me what you have and let’s go. 10-second sound bites, three word emails, short ha
Ridiculous? Well, consider what is happening in your booth. Even though nobody is going to show up in their formals, they certainly DO have expectations of you at a trade show. Don't disappoint them! Nothing communicates a more complete lack of style or consideration than the ubiquitous candy bowl. Could you POSSIBLY have put any LESS thought into serving your role as a host??
If you REALLY want to make a great impression - and the size and profile of your prospect base makes it cost-justified - consider offering a Hospitality Suite. Otherwise, consider the need for hospitality altogether. Hospitality encourages people to linger - and that might not serve you well. Your prospects will much prefer your sincere efforts in building a mutually profitable relationship - than by offering them a hunk of sugar. On behalf of all your customers, a candy bowl IS NOT hospitality!
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you'r
1. Size up the entire job. Make sure you have a good grasp of the scope of the total project. Just how big and complex is that job? Walk around it. Take a look from many different perspectives. Make sure you have
Ridiculous? Well, consider what is happening in your booth. Even though nobody is going to show up in their formals, they certainly DO have expectations of you at a trade show. Don't disappoint them! Nothing communicates a more complete lack of style or consideration than the ubiquitous candy bowl. Could you POSSIBLY have put any LESS thought into serving your role as a host??
If you REALLY want to make a great impression - and the size and profile of your prospect base makes it cost-justified - consider offering a Hospitality Suite. Otherwise, consider the need for hospitality altogether. Hospitality encourages people to linger - and that might not serve you well. Your prospects will much prefer your sincere efforts in building a mutually profitable relationship - than by offering them a hunk of sugar. On behalf of all your customers, a candy bowl IS NOT hospitality!
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you'
In spite of ever increasing difficult economic times, there are a few areas of increasing job opportunities. These include paralegals and legal assistants.Paralegals and legal assistants are actually the individuals who help out the l
If you REALLY want to make a great impression - and the size and profile of your prospect base makes it cost-justified - consider offering a Hospitality Suite. Otherwise, consider the need for hospitality altogether. Hospitality encourages people to linger - and that might not serve you well. Your prospects will much prefer your sincere efforts in building a mutually profitable relationship - than by offering them a hunk of sugar. On behalf of all your customers, a candy bowl IS NOT hospitality!
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you'
If we look at the history of Marketing, we will see an interesting evolution of the leading brand attributes capitalized on by marketing tactics and strategies.After the Second World War, we saw the birth of different products and aft
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you'
One day I was telling a friend of mine about all the reasons why he should do everything he can to keep the seller of a business he was buying on board to manage it. When I got through telling him why this would add years to hi
Worse yet, a candy bowl encourages EVERYONE to stop - and might pull you into conversations with unqualified visitors. Unless EVERYONE is your prospect, you're better off to free up the space for more productive sales related materials. If you MUST provide candy, then you should AT LEAST have it custom imprinted with a compelling message about what you have to offer. Otherwise FORGET IT.
This is the last article in the "Secrets of Trade Show Selling" series. If you take all 10 points into consideration when planning your show, you will be leaps and bounds ahead of your competition and have unprecedented success to show for all of the hard work and time that goes into trade show marketing.
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