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Casual Articles - Niche Marketing With a Sustainable Competitive Advantage
I realize that most of us have already been immersed into the daily life/work flow. However, step back for a moment and think about your year ahead. You probably celebrated the Holiday Season and gifted your friends and family with a big heart. Now is the time to be different.<
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or
In order to get the most from your business card, you have to make sure that it stays around for a while; hopefully a long while. A card that has gone straight to the trash does you no good. Think of the poor baby you have worked so hard designing just laying there in the trash,
Your SCA is made up distinctive competencies, which are unique attributes or benefits that are valued by the customer. Simply stated, this means that you do different things, or that you do things differently from your competition. These distinctive competencies are so valuable to your customer that they will choose your offering instead of the competition's offering. These benefits could be unique product features, product design, method of delivery, or even your brand.
An example of doing things differently is Starbucks. They serve coffee, which is hardly unique, but they make the coffee buying experience almost a lifestyle. Have you seen the lines at this place? And, people go to Starbucks just to hang out. An example of doing different things might be MySpace; although not the first social networking site, they targeted the younger crowd and created an environment to connect and express yourself with 100 million other individuals.
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or
"Small firms often make the mistake of thinking matters such as corporate identity and branding are only for large companies," said George Kiely, head of EI's design unit. "But every company must project an identity if it is to succeed.""How companies see themselves is unimp
Your SCA is made up distinctive competencies, which are unique attributes or benefits that are valued by the customer. Simply stated, this means that you do different things, or that you do things differently from your competition. These distinctive competencies are so valuable to your customer that they will choose your offering instead of the competition's offering. These benefits could be unique product features, product design, method of delivery, or even your brand.
An example of doing things differently is Starbucks. They serve coffee, which is hardly unique, but they make the coffee buying experience almost a lifestyle. Have you seen the lines at this place? And, people go to Starbucks just to hang out. An example of doing different things might be MySpace; although not the first social networking site, they targeted the younger crowd and created an environment to connect and express yourself with 100 million other individuals.
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or
Over the years, I have identified two kinds of midlife career changers: Jumpers and Clingers.Jumpers thrive on energy, enthusiasm and improbable luck. The last three times they leaped, a net appeared. They see no reason why the next jump should be any different.
An example of doing things differently is Starbucks. They serve coffee, which is hardly unique, but they make the coffee buying experience almost a lifestyle. Have you seen the lines at this place? And, people go to Starbucks just to hang out. An example of doing different things might be MySpace; although not the first social networking site, they targeted the younger crowd and created an environment to connect and express yourself with 100 million other individuals.
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or
Why did I start up my own business, you ask? Simple. I had to.I had to because there was something gnawing at me from the inside that kept telling me that I had to. I'm not trying to be dramatic here at ALL. I finally decided on a rainy Thursday that it was time to start up
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or
Have you ever asked a question that saved you money?Here's an example that could help with your business.When we bought new windows for our home one of the technicians cracked five of the tiles on our roof. I called the company that installed the roof a few years earl
A competitive advantage is sustainable if others can’t copy it or deliver the same thing, or if the cost or the time to develop a competing solution is very significant. Being first to market may provide a competitive advantage in the short run, but it is seldom sustainable.
To determine your SCA, list your distinctive competencies, which are the unique attributes or benefits that are valued by your customers. Then list your chief competitor’s distinctive competencies. Compare both lists. Delete the attributes or benefits from your list that you share with your competitor since they are not truly unique. The remaining items on your list make up your competitive advantage.
Next, ask yourself is it sustainable? Can this competitive advantage be duplicated and, if so, how soon? If your competitive advantage is easily cloned, then you had better come up with some new attributes because you are not alone.
Remember, only dead fish swim with the current.
John Bradley Jackson
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