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Casual Articles - Marketing Mantras Make Money
When Tom Fujiwara, Assistant Public Works Director for the City of Redlands, California, needs to study plans for street repairs or review a map of his city’s storm drain system, he locates and retrieves large documents more quickly and efficiently than ever before by using the department’s new vertical f
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An exa
I just love the book "Zen and the Art of Motorcycle Maintenance" by Robert M. Pirsig, in part because I love philosophy, in part because I love trail bikes and in part because I am keenly interested in the issues of Quality versus Quantity (a major theme of this book). I'm just about to start reading it f
A mantra is a religious prayer or mystical phrase or poem that instills concentration when repeated and is used for meditation and prayer. The key is to focus on the mantra and to block out everything else.
A marketing mantra is three to five words that describes how your business or offering is different. It must be easy to say and remember while being easily understood. If it is in writing, it should leap off the page with authenticity and integrity. It can be used internally or externally. It should say how you are different instead of how you are the same.
Your marketing mantra should be positive. Study after study shows that positive messages sell better than negative messages and so it is with mantras. Many marketing messages are negative. Who can forget “American Express: Don’t Leave Home without it?” I always feared what might happen if chose to leave without it, so I switched to MasterCard.
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An exam
With global terrorization rising around the world, US companies are now compelled to verify the backgrounds of all foreign-born job candidates and employees who manage and staff foreign offices. Companies use Internet-based background screening systems that are favored by many international clients.
A marketing mantra is three to five words that describes how your business or offering is different. It must be easy to say and remember while being easily understood. If it is in writing, it should leap off the page with authenticity and integrity. It can be used internally or externally. It should say how you are different instead of how you are the same.
Your marketing mantra should be positive. Study after study shows that positive messages sell better than negative messages and so it is with mantras. Many marketing messages are negative. Who can forget “American Express: Don’t Leave Home without it?” I always feared what might happen if chose to leave without it, so I switched to MasterCard.
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An exa
Because of all the devastating problems in the world today homes, and lives have been severly changed. Rebuilding businesses and home properties requires a great deal of resources to accomplish. Getting aid from the government is extremely hard to do. Their aid falls short of what is really needed. Indivi
Your marketing mantra should be positive. Study after study shows that positive messages sell better than negative messages and so it is with mantras. Many marketing messages are negative. Who can forget “American Express: Don’t Leave Home without it?” I always feared what might happen if chose to leave without it, so I switched to MasterCard.
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An exa
Nowadays film photo cameras swiftly replace by digital ones. Despite of all advantages of digital over film cameras, professional photographers claim that photos from film cameras are better. But professionals of photography present the minority on the market of photo cameras and most customers on this ma
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An exa
"Small firms often make the mistake of thinking matters such as corporate identity and branding are only for large companies," said George Kiely, head of EI's design unit. "But every company must project an identity if it is to succeed.""How companies see themselves is unimportant, how their market
Mantras help focus your employees and your customers on what makes your offering different. This focus is critical since customers buy because of your differences, not because you are like the competition or have similar benefits. An example of a marketing mantra is “Diamonds Are Forever” by DeBeers Corporation. It accentuates the point that unlike other gifts, diamonds will outlast them all and they will never go out of style.
Another example of a mantra is Burger King’s “Have it Your Way”; this mantra told us that fast food could be customized at Burger King, unlike the food at McDonalds. During its time, this was a very powerful message about how Burger King was different from Mickey D’s.
You can write a mantra by first writing down a list of your distinctive competencies, which are the unique benefits of your offering that your customers value. Try to boil it down to a few words while experimenting with the order of the words. Reduce it to three to five unique words that say how your firm is different. Alliteration can help and shorter is better.
Next, test it with friends, employees, and customers. See if they react positively and if they agree that it says how your offering is different. Change it if
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