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Casual Articles - Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)
Do you ever notice the unfortunate lack of hard work ethic? Do you see this problem at your own job? You are a hard worker and you know it, but those around you are not. It is good to see your hard work ethic, now can you honestly say that you are the norm?You see throughout my career as a human worker I have worked around the mining industry,
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed abov
Want a lesson in getting extra mileage from your ads? Meet (Professor) Bob Parsons, the president of giant domain seller Go Daddy. This guy has proven his genius in operating a full service domain and Internet products company. Who knew he was such a shrewd marketing guy turning his Super Bowl ad campaigns into a viral buzz machine and teaching th
That said, have you ever asked yourself the question, “Have I chosen a viable target audience?” Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed above
Winning Customer ExperiencesMuch research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else's? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that eme
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed abov
A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought.I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed abov
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will
be your most profitable year yet!1. Write an attention grabbing headline.Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed abov
Does this sound familiar? You were hired for the new management position. You were tasked to turn the numbers around. You take some time reviewing the current situation. Now it’s time to take a look at the current processes and get your staff together to analyze the data. You tell them that you want to brainstorm; work on a few mind maps, whip out a
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly “no,” then consider looking for another niche. It’ll make the whole Client Attraction process much easier in the long run.
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