Casual Articles - Business

So You are Thinking of Leaving Corporate America to Start Your Own Biz?
I think it's GREAT that you are ready to break away from 'the Man' and start your own business! My hat goes off to you! But, I do have a bone to pick with you first! What tools does your corporate job provide you

y following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not deve

Creating A Positive Mindset For Your Potential Benefactor
Can you remember turning on your radio, hearing a song that reminded you of a past event and suddenly all the emotions that were associated with that event came flooding back? Does the smell of certain foods evok

Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.

Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not deve

Don't Fake It Here, It's Your Job
How many of you have faked the smallest (yes, considering it forgivable) details in your resume. Oh, don't feel offended, I just knew that it's a bitter reality that many of us do without thinking it a thing that

m those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not deve

Save on Scrapbooking Supplies Using These Tips
Scrapbooking can be an expensive hobby. From patterned paper, accents, embellishments, and cardstock, it all adds up. I've been scrapbooking for about 7 years and at first, I went to all the fancy specialty scrap

a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not deve

Tips for Curing Bad Customer Service
Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception

nfessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not deve

Do You Know What You Don't Know?
While I’m not prone to stereotyping, it has been my experience that there are generally two types of people: those that don’t know what they don’t know and those that do, in fact, know what they don’t know. All o

y following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not developing and promoting a USP (Unique Selling Proposition) that defines what truly differentiates you and your company from your competition.

5. Not developing an IMC (Integrated Marketing Communications) Plan.

6. Not asking for referrals.

7. Not asking for testimonials.

8. Not forming strategic alliances for marketing purposes.

9. Not developing and implementing a client relationship management system.

10. Not evaluating the effectiveness of your marketing efforts.

After reading and reviewing the above, are you a marketing sinner? Are you and your business committing these marketing sins? If you answered YES, then it is time to confess and rethink and re-prioritize your marketing plan.

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