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    Fundraising Letter Response Rates: Boost Them (And Your Revenue) By Watching: Nine Vital Statistics
    Direct mail fundraising is a numbers game. A game that changes all the time. Who could have predicted the advent of online giving? Or the popularity of sweepstakes? Or the rise of a generation of young donors whose primary method of communication is text messaging? When I say that the direct mail game changes all the time
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    Why Are Your Co-Workers So Lazy?
    Have you ever asked your self why you work so hard and those around you just do not seem to take work seriously? It is almost as if they could careless if the company succeeds or fails, as all they want to do it get paid. As long as they get a paycheck for showing up and doing halfass work they just do not care one bit.Do you
    One of the best ways to promote web businesses onlin
    The Name Game: Part 3
    This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field.A lot of focus and attention is brought to bear on the
    best ways to promote web businesses onli
    Choosing the Right Color Palette
    Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palet
    to promote web businesses onli
    How to Easily Increase Your Profits
    Do you remember the last time you went into a shop and the person ‘serving’ raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, “Welcome to our store, what can I help you with today?” And then listened attentively to what you had to say?Doesn’t happen very often does it? In fact, while I was writi
    web businesses onli
    Need a Job? Put a Gun to Your Head
    A legendary marketing genius once said that, if he had to write a killer sales letter, he would imagine he had a gun pointed at his head and that he would be shot if his advertising didn't deliver.This motivated him to create some of the world's most-profitable ads.Example: one of his sales letters was mailed more than
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