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Casual Articles - Brisbane Web Design - The Most Common Mistakes Businesses Make
Leadership is a lost art especially when it comes to leading organizational change. Go on Amazon and there are a ton of books written about leadership. I could write one maybe ‘Everything I know about leadership I learned in the Marine Corps in Vietnam’. It’s true! And nothing changes faster than the battlefield. But leaders today don’t get it. They think leadership is a position. I’m in charge so you follow. It’s not happening, especially during times of change. I’ve learned a few things that have worked and a few that don’t in my thirty plus years leading people. The one thing I know for sure is that you must engage the ‘whole’ person. Each one of us brings three things to the party, our hands, our head and our heart. Let me explain.For starters, each one of us brings our hands; that is our skills to the j
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typ
When you get your first job, thinking about different careers is probably the last thing on your mind and fifty years ago, most people entering the workforce would expect to remain with the same employer until the end of their working life. However, the situation has changed radically in recent years and so we all need to know how to manage career transitions if we are to get the best out of our careers. Your ability to deal with change will be partly determined by how well you plan in advance. Of course, your interests and priorities will change at different stages of your life, which can make forward planning a little complicated. It is important to step back from everyday reality for a little introspection, which will help you contemplate your current careers options and look at where you might want to be 20 or
A Bad Business Model - a great web site will not save a bad business model. If you cannot state in one sentence what you have to offer, or why you are different to your competitors, then you have major marketing problems. Remember, your web pages are competing 21 billion other web pages on the Internet. Without a good business model and marketing and PR support, your business will have difficulty in succeeding.
Focusing on style rather than substance - it's easy to waste a lot of money on fancy Flash pages, Java script, music, graphics and other techniques that add little to your sites value and make it slower to download and harder to navigate. When in doubt - don't do it. Your web site should be designed so that even people with older versions of browsers and slow old modems can still get the information they need quickly.
Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.
Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typi
If you were sure of your desired outcome, would you take a chance on something new? Of course you would. What does this have to do with business? Everything. You see, taking the risk out of a new opportunity always makes the proposition seem much more attractive. It's a concept called Risk Removal. This concept has been used with the incredible success by some very well known businesses. And it can be used by you to make more sales, and get more business from the customers that are inquiring about your product or service. You probably will have also heard of this concept when offered as "a guarantee".Risk removal means simply this: In a normal buyer/seller relationship, it's usually the customer that takes the risk that the product or service works or suits their needs. They must make a purchasing decision b
Focusing on style rather than substance - it's easy to waste a lot of money on fancy Flash pages, Java script, music, graphics and other techniques that add little to your sites value and make it slower to download and harder to navigate. When in doubt - don't do it. Your web site should be designed so that even people with older versions of browsers and slow old modems can still get the information they need quickly.
Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.
Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typ
Mergers are the equivalent of society weddings in the business world. But the honeymoon is usually over sooner than expected. Between one half and three quarters of all mergers do not work – they destroy rather than create value. Takeovers destroy almost a third of the acquirer’s pre-acquisition value, according to studies from the ESRC Centre for Business Research. According to most traditional assessment method, which is to simply compare the pre-bid profitability of the acquirer before and after acquisition, acquisitions result in significant improvement in profitability. However after taking into account the cost of acquisition, the cost of capital and subsequent earnings, then acquisition is starkly found to destroy 30% of the acquirer’s pre-acquisition value.The success rate of mergers
Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.
Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typ
Sustainability is a term used across a large number of industries. At the core, one can think of sustainability as the measurable concept of doing business without depleting resources or harming the community. Nowhere is sustainability more applicable than in the packaging industry. Containers and packaging that are cost effective and environmentally sound are critical to our industry’s business success and the impact we have on society. One industry group offers criteria by which the sustainability of packaging can be measured.Packaging that is beneficial, safe and healthy for people throughout its lifecycle; Meets market criteria for performance and cost; Uses renewable energy throughout its lifecycle; Maximizes the use of renewable or recycled source materials; Is manufactured u
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typ
Ongoing career training is something that can help separate you from other job searchers in more ways than one. Specifically, I’m referring to training that can positively affect your career by helping you learn new skills or improve upon existing skills.Other than showing potential employers that you are the type of person that understands the value of ongoing learning, career training helps keep your mind fresh and ensures that you don’t fall behind in any particular skills area.As a recruiter, I can think of numerous occasions where companies required candidates applying for a job to have specific training - and in some cases, professional certifications - to be considered for the position.Certainly, when new technologies or processes are released, it often results in required upskilling to
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.
Bad spelling, punctuation or grammar - there's no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.
Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what's called a content management system.
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investing too little in online marketing - in most cases it pays to invest in online marketing. Unlike traditional media, with online marketing you can choose your daily budget and the cost-per-click of your marketing campaign. With good reason, Goggle Adwords is the leader in pay-per-click advertising. Learn about Adwords or hire a consultant who does. For about $5 -$10 per day you can get yourself a source of steady, qualified leads.
Not responding quickly to inquiries that come via the Internet - the Internet works very quickly. It takes less than a second to send an e-mail from Australia to Europe. Internet users are impatient. They want immediate results. If you take a few days to answer and e-mail there's a good chance you've already lost the sale to someone who understands this and acts quickly. Check your e-mail twice a day and once a day on weekends if possible.
Unreadable pages - your pages should be clean, simple and readable. Red wri
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