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Casual Articles - Will Your Brand Take Root This Spring? - Part 2
Who says service is serious? Customer service can be silly too. Take this fun quiz to test your customer service knowledge. You may be a service ace if you both pick the correct answer to each of these ten questions, and understand why these answers are correct. 1. A complaining customer is: A. Always right B. Almost right C. Often lying D. Always the customer 2. Customers who complain: A. Had unhappy childhoods B. Are genetically predisposed to be sourpusses C. Have trouble in their primary relationships D. Are doing you a service in identifying what isn’t working in your
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the sam
Building strong partnerships is big business. But it doesn’t have to be a big problem.You can initiate powerful improvements with your customers, suppliers, colleagues – even with your family members.Just ask these four simple but powerful questions and listen carefully to the answers!1. What would you like me/us to do more of?2. What would you like me/us to do less of?3. What would you like me/us to start doing?4. What would you like me/us to stop doing?The answers you receive reveal what other people value, and what bothers them, too. Armed with this precious information, take action to make things
Advertising is just one method or strategy in an integrated marketing plan. While it’s important to communicate a consistent message to consumers through the various pieces of your integrated marketing plan, advertising typically is very time sensitive and very specific in the message that’s being delivered. Two clear examples of advertising are an ad in the phone book (promoting a solution to an immediate need or problem) and a newspaper circular for a department store’s weekend sale (also promoting a solution to an immediate need or problem).
Here are a few basic questions we would ask before designing an ad:
What do you want to accomplish with this ad? Knowing what you want to accomplish will drive the ad’s content and visual image. It will also determine what type of ad is created and what medium is used for it.
Who are you trying to reach with this ad and is this the best way to reach them? Different market segments prefer different ethods of getting information, so the best way to reach one won’t be the best way to reach another. For example, if your target market is young people in Generation Y, a newspaper ad is not the best way to reach them since, as a group, they generally don’t read the newspaper.
Who exactly is your target market and what are their demographics and psychographics?Demographics are basics like gender, geography, age, ethnicity, and income. Psychographics are how they think, behave, and make choices. For example, some segments are driven to select some products or services by price and other products or services by emotional issues such as exclusiveness.
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the same
Goal setting has to be one of the most common phrases when setting out to gain more business. We all dislike the planning process that happens in large corporations. It seems that the goals are set and nothing really happens to fulfill them. The goals we need to set are goals for obtaining a number of business contacts that can lead to a business relationship. Goals for the number of contacts you need to make in order to gain one business relationship may vary from industry to industry. When working with professional sales staff, I find that some firms have a six to one ratio before a sale is made. In other cases it may be one hundred to one (which
Here are a few basic questions we would ask before designing an ad:
What do you want to accomplish with this ad? Knowing what you want to accomplish will drive the ad’s content and visual image. It will also determine what type of ad is created and what medium is used for it.
Who are you trying to reach with this ad and is this the best way to reach them? Different market segments prefer different ethods of getting information, so the best way to reach one won’t be the best way to reach another. For example, if your target market is young people in Generation Y, a newspaper ad is not the best way to reach them since, as a group, they generally don’t read the newspaper.
Who exactly is your target market and what are their demographics and psychographics?Demographics are basics like gender, geography, age, ethnicity, and income. Psychographics are how they think, behave, and make choices. For example, some segments are driven to select some products or services by price and other products or services by emotional issues such as exclusiveness.
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the sam
In wintertime, your restaurant guests tastes and requests will change. When it gets cold outside, people tend to want food and drinks that will warm them up and make them feel cozy and comfortable. Here are some suggestions for optimizing your wintertime restaurant menu to take advantage of this.Comfort Foods - Since many people associate winter with comfort food and tend to crave fattier, heartier meals, you may consider adding dishes with potatoes, yams, creamy sauces, stews, soups, pastas, pot pies, casseroles and breads to your menu. You can add brand new items or incorporate some comfort food sides or touches to existing dishes.H
What do you want to accomplish with this ad? Knowing what you want to accomplish will drive the ad’s content and visual image. It will also determine what type of ad is created and what medium is used for it.
Who are you trying to reach with this ad and is this the best way to reach them? Different market segments prefer different ethods of getting information, so the best way to reach one won’t be the best way to reach another. For example, if your target market is young people in Generation Y, a newspaper ad is not the best way to reach them since, as a group, they generally don’t read the newspaper.
Who exactly is your target market and what are their demographics and psychographics?Demographics are basics like gender, geography, age, ethnicity, and income. Psychographics are how they think, behave, and make choices. For example, some segments are driven to select some products or services by price and other products or services by emotional issues such as exclusiveness.
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the sam
Have you ever just wanted to cringe while shopping at Zellers with your sweet toddler? I guess by now they know where the toy section is, and it just so happens you were speeding by hoping they might not see.But no way, there it was in bright packaging and just at the perfect eye level of your youngster, the latest and greatest Charlie the Activity Chimp. The pudgy little hands fly out to grab it, and the sweet little voice turns into a loud “I want it now”!You half smile and act like you are really in control of this scenario, but in your heart you know better. How can someone so young and sweet turn into such a little naughty? We
Who exactly is your target market and what are their demographics and psychographics?Demographics are basics like gender, geography, age, ethnicity, and income. Psychographics are how they think, behave, and make choices. For example, some segments are driven to select some products or services by price and other products or services by emotional issues such as exclusiveness.
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the sam
You’ve worked hard on this great idea you’ve had and at last you are ready to start showing the world your brand new, unique product and maybe selling it in the large shops. So what are your next steps?1) Very important - get the design patented. That is very important – you are going to have to tell lots of people about your new idea. Some of them may think, in the future, that it was there idea, others may just blatantly copy you.2) Set up your company and decide upon a great name for it. When you describe your company, ensure that you company can expand it into other products and business areas.3) Write your business plan
All advertising should be tracked to see if you’re accomplishing your objectives. It may be worthwhile to run the same basic ad with a few minor changes (in ABC newspaper using one headline and in XYZ newspaper using a different headline). Develop a way to track responses and see which one gets better results. Unfortunately, advertising isn’t an exact science.
Any advertisement should accomplish four things: Gain ATTENTION Generate INTEREST Promote DESIRE Drive ACTION
People are bombarded with messages every day. Yours has to get the person’s attention to allow their brain to focus and process the information. Although we may walk out to the kitchen for a snack during a commercial, our brains are still picking up the audio from that commercial and the information is registering in our heads. The advertiser has gotten our attention on a very basic level.
An advertisement must either generate interest or capitalize on a potential customer’s existing interest in the product or service. A commercial for a new car is a good example of how this works.
A commercial comes on for a new car and the potential customer finds herself starting to think about how old her current car is, how many miles are on it, and maybe it’s time to consider getting a new one.
Perhaps she’s already been thinking about those things, so she’s already interested in getting a new car. Now when she sees the commercial, perhaps she starts wondering about that specific car. What’s the gas mileage? What’s the safety record? What’s the reliability? What would be the sticker price with the features she wants?
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Improve Customer Service With GPS Vehicle Tracking Systems
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