maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the

I guess that most people know the story of YouTube (www.youtube.com) by now.

A story of how a company that was created in February 2005 was sold to Google for $1.64 billion, less than two years after establishment and without ever having turned a single cent of profit.

Why would a business behemoth like Google spend such a fantastic amount of money on a company that, by all traditional business standards, is not worth a candle?

Love them or loather them, Google, are, after all, nobodies idea of fools in business, so what could justify such a massive outlay for such a profit savvy organization?

Simple.

Google decided to invest in what they believe, rightly or wrongly to be the future. And, lets be fair, if they deem it necessary, Google are probably big enough to make it right!

Put another way, Google believe that video is the future for (Google themselves) making money online.

Indeed, they appear to believe this so strongly that they are said to be investing many millions of dollars in new technology that will allow the dialogue of any online video to be ‘leeched’ from the video in some way, and subsequently tagged as keywords.

Thus, words used in a video will show up in Search Engine searches in the same way that written keywords from a website do now!

Videos probably represent the biggest ‘buzz’ of 2007 so far, as the world and his brother creates a video and then posts it online at YouTube or one of the other alternative sites like Blip TV (http://blip.tv) or Googles own video site at http://video.google.com . Furthermore, video is an integral part of the Web 2.0 wave that is only going to get bigger with the passage of time, and it therefore makes sense to embrace the concept now, rather than wait around to see what will happen.

Even now, some YouTube videos already get in excess of 10 million viewers, and so, if you have anything to say, video can be an unbelievable way of getting your message out there to a huge mass of people.

Another brilliant thing about videos is that the best ones get passed on from one viewer to another.

If your video can really hit the right notes, and people begin to love it, then it is almost guaranteed that they will pass it on to friends, colleagues and basically anyone else that they know.

Maybe that person has hundreds or maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the p

ofit savvy organization?

Simple.

Google decided to invest in what they believe, rightly or wrongly to be the future. And, lets be fair, if they deem it necessary, Google are probably big enough to make it right!

Put another way, Google believe that video is the future for (Google themselves) making money online.

Indeed, they appear to believe this so strongly that they are said to be investing many millions of dollars in new technology that will allow the dialogue of any online video to be ‘leeched’ from the video in some way, and subsequently tagged as keywords.

Thus, words used in a video will show up in Search Engine searches in the same way that written keywords from a website do now!

Videos probably represent the biggest ‘buzz’ of 2007 so far, as the world and his brother creates a video and then posts it online at YouTube or one of the other alternative sites like Blip TV (http://blip.tv) or Googles own video site at http://video.google.com . Furthermore, video is an integral part of the Web 2.0 wave that is only going to get bigger with the passage of time, and it therefore makes sense to embrace the concept now, rather than wait around to see what will happen.

Even now, some YouTube videos already get in excess of 10 million viewers, and so, if you have anything to say, video can be an unbelievable way of getting your message out there to a huge mass of people.

Another brilliant thing about videos is that the best ones get passed on from one viewer to another.

If your video can really hit the right notes, and people begin to love it, then it is almost guaranteed that they will pass it on to friends, colleagues and basically anyone else that they know.

Maybe that person has hundreds or maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the

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Thus, words used in a video will show up in Search Engine searches in the same way that written keywords from a website do now!

Videos probably represent the biggest ‘buzz’ of 2007 so far, as the world and his brother creates a video and then posts it online at YouTube or one of the other alternative sites like Blip TV (http://blip.tv) or Googles own video site at http://video.google.com . Furthermore, video is an integral part of the Web 2.0 wave that is only going to get bigger with the passage of time, and it therefore makes sense to embrace the concept now, rather than wait around to see what will happen.

Even now, some YouTube videos already get in excess of 10 million viewers, and so, if you have anything to say, video can be an unbelievable way of getting your message out there to a huge mass of people.

Another brilliant thing about videos is that the best ones get passed on from one viewer to another.

If your video can really hit the right notes, and people begin to love it, then it is almost guaranteed that they will pass it on to friends, colleagues and basically anyone else that they know.

Maybe that person has hundreds or maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the

ait around to see what will happen.

Even now, some YouTube videos already get in excess of 10 million viewers, and so, if you have anything to say, video can be an unbelievable way of getting your message out there to a huge mass of people.

Another brilliant thing about videos is that the best ones get passed on from one viewer to another.

If your video can really hit the right notes, and people begin to love it, then it is almost guaranteed that they will pass it on to friends, colleagues and basically anyone else that they know.

Maybe that person has hundreds or maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the

maybe even thousands of friends on one of the big social networking sites like MySpace. If your video is really that good, then they might ‘broadcast’ a blanket recommendation to all of their friends to go watch.

With little of no promotional work on your behalf, you have just got your video, your message in front of thousands of eager new viewers.

Furthermore, your video was recommended to these people by their friend.

Whatever the message that you are putting across is, these new viewers are pretty effectively pre-sold before they even begin to watch.

Thus, the potential for using video to punt a message out into the internet community at large is almost limitless, and it really does not matter all that much what your message is.

It can be a commercial message, an altruistic one or even simply a case of the original viewer saying ‘I saw this, liked it and thought you would too’

Done correctly, a video can be just about the most effective single promotional tool that you have in your armory.

You can read more on this topic, and find out much more about some of the best video 'tools' out there, in my next article.