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Casual Articles - Endless Referrals: Interview with Best Selling Author Bob Burg
Have you considered how little post you get these days?I know most of our post is junk mail, statements and bills, so getting a letter from someone or a card is quite unusual and certainly stands out from the rest of the post.With email being so prolific and fast, it is sometimes easy to forget to remember the power of a hand written note.I love greetings cards and always have a supply ready to send a thank you note or to celebrate a birthday.I have even tried some of the online tools, my favourite being Cardstore which have a truly premium feel to them versus some of the other online card distributors.But what would it take for you to develop your own greetings card that you could send as a thank you or a follow up note to clients and network partners?In developing you
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Netw
Drug store fixtures are a unique blend of wood and steel components. A comprehensive range of attractive fixtures are available through specialized companies. You can buy these fixtures from a number of local sellers at reasonable rates. Used fixtures can be bought from local drug store owners when they go in for renovation or sale. Fixtures for an average size drug store may cost around $20,000.The drug store fixtures house light fixtures and other hardware fixtures. In a heritage drug store, the main attraction is a set of antique drug store fixtures. In a modern drug store, the main fixtures are medication distribution systems, medicine storage systems and floor supported counters. Gondolas, slat wall panels, hangers, packaging, literature racks, glass floor displays, shelving, sign holders, tables, l
A: My background was as a radio sportscaster, which was my dream growing up. I very quickly moved into doing television news, which probably was not a good move because the passion for news wasn’t there, nor was the skill. Never had that “nose for news” nor did I care to. Today, at the age of 48 and as involved politically as I am things would probably be different but, at the time, it just wasn’t there.
I “graduated” into sales and, realizing I was also not particularly good at that, began reading and studying all I could about it. It was a fascinating study and, following the system of the successful people I learned from at the time, such as Tom Hopkins and Zig Ziglar, my sales career really took off. Eventually I became Sales Manager of a company, which I found to be very rewarding, as well.
Regarding speaking and writing, it evolved, at first, just because other people were asking what I did that resulted in my sales success. Then, I began selling the tapes (back then, there were no such thing as CDs and DVDs) for another speaker, who was very well established. Eventually, I devised my own program with a focus on Networking and referrals, which were two strengths of mine, once I had learned how to go about it correctly. I wrote the book on Endless Referrals simply as a way of “positioning” myself more effectively and profitably as a speaker. The first edition of ER was written back in 1993 and I’ve updated it twice since then.
Now, with several books and more audio programs and other informational products, and having joined in business a couple of years ago with a man by the name of Thom Scott, who is an expert on all forms of Direct Response and other forms of marketing, we are shifting our business model from a speaker who writes, to marketers of information products . . . who also happen to speak.
Q: What have been the most significant developments in networking and referral based businesses in the last few years?
A: Well, I certainly believe the principles of networking and referral-based business will always remain the same, and that is, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” We always need to first keep in mind that “Networking” is far different from what most people think it is. It’s not glad-handing people while shoving a business card in their face and fast-talking about why they should be doing business with you. Instead, it is simply the cultivating of mutually beneficial, give and take, win/win relationships.
Of course, with technology being as prolific as it has become, there are certainly more ways to enter into these types of relationships. It’s important – very important, however, to always realize that people do business with, and refer business to, those PEOPLE they know, like and trust, not those COMPUTERS they know, like and trust. It’s always about the relationship first, about adding value first, about – what Wallace Wattles, author of the 1915 classic, “The Science of Getting Rich” called – “adding increase” to the lives of others.
What technology has done is provided so many more outlets, ways and means of accomplishing this. There are people with whom I’ve had successful joint ventures while never having met them personally . . . and hardly even speaking with them on the phone. That couldn’t have happened “back in the day.”
Q: What do you see as the future trends in networking and referral based businesses?
A: While I believe the relationship will remain king, I believe that technology will continue to provide us with more ways of networking effectively, efficiently and profitably.
Q: Should I set up one of these ‘blogs’ I keep hearing about?
A: Yes, by all means, yes! And, the good news is that there is plenty of good information from knowledgeable sources on how to set up and operate a successful blog.
Q: What is the most important thing a young entrepreneur or professional can do when starting out in business without a sphere of influence?
A: Develop that powerful sphere of influence starting now! When you meet someone with whom you feel a mutually beneficial, give and take, win/win relationship would be appropriate, then go ahead and begin to cultivate it. Remember, there is an entire system and methodology behind doing this; it’s not a matter of simply getting their business card and putting it in your Rolodex or contact management file. Another thing that the young entrepreneur or professional can do is to make it a point to meet already-successful people and learn from them. Yes, you can cultivate relationships with these people. Just remember, it’s up to you to creatively find ways to “add value” to their lives as your part of cultivating the relationship. The key . . . begin now!
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Netw
Big companies, or small, both have benefits and disadvantages. Big company may give you a false sense of security. In large companies when they have layoffs, seem to layoff large groups, not just one or two people.The advantage of a big company is you can get lost in the crowd. You do your work, and then you are able to come home and that is it. Then on the other hand a disadvantage, is that being lost in the crowd, you will not get recognition if you are doing a job well done. In most cases the congratulations go through many mouths before ever getting to you and then is never said, usually people forget to thank a whole line of people when they are all directly involved in a project. Most go unnoticed!An advantage to a small company is that you are noticed, but in that it’s a double edged
Now, with several books and more audio programs and other informational products, and having joined in business a couple of years ago with a man by the name of Thom Scott, who is an expert on all forms of Direct Response and other forms of marketing, we are shifting our business model from a speaker who writes, to marketers of information products . . . who also happen to speak.
Q: What have been the most significant developments in networking and referral based businesses in the last few years?
A: Well, I certainly believe the principles of networking and referral-based business will always remain the same, and that is, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” We always need to first keep in mind that “Networking” is far different from what most people think it is. It’s not glad-handing people while shoving a business card in their face and fast-talking about why they should be doing business with you. Instead, it is simply the cultivating of mutually beneficial, give and take, win/win relationships.
Of course, with technology being as prolific as it has become, there are certainly more ways to enter into these types of relationships. It’s important – very important, however, to always realize that people do business with, and refer business to, those PEOPLE they know, like and trust, not those COMPUTERS they know, like and trust. It’s always about the relationship first, about adding value first, about – what Wallace Wattles, author of the 1915 classic, “The Science of Getting Rich” called – “adding increase” to the lives of others.
What technology has done is provided so many more outlets, ways and means of accomplishing this. There are people with whom I’ve had successful joint ventures while never having met them personally . . . and hardly even speaking with them on the phone. That couldn’t have happened “back in the day.”
Q: What do you see as the future trends in networking and referral based businesses?
A: While I believe the relationship will remain king, I believe that technology will continue to provide us with more ways of networking effectively, efficiently and profitably.
Q: Should I set up one of these ‘blogs’ I keep hearing about?
A: Yes, by all means, yes! And, the good news is that there is plenty of good information from knowledgeable sources on how to set up and operate a successful blog.
Q: What is the most important thing a young entrepreneur or professional can do when starting out in business without a sphere of influence?
A: Develop that powerful sphere of influence starting now! When you meet someone with whom you feel a mutually beneficial, give and take, win/win relationship would be appropriate, then go ahead and begin to cultivate it. Remember, there is an entire system and methodology behind doing this; it’s not a matter of simply getting their business card and putting it in your Rolodex or contact management file. Another thing that the young entrepreneur or professional can do is to make it a point to meet already-successful people and learn from them. Yes, you can cultivate relationships with these people. Just remember, it’s up to you to creatively find ways to “add value” to their lives as your part of cultivating the relationship. The key . . . begin now!
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Netw
Most small business owners have considered financing at some point in the life of their business. You may have considered expansion, buying new equipment, more inventories, purchasing real estate, or just looking for a new capital infusion. But the confusion surrounding SBA loans may perplex or frustrate even the most astute entrepreneur. Conflicting information from your trusted advisors or the internet may not help to bring you closer to separating fact from fiction.There are many myths surrounding SBA loans. Some of these myths are substantial and strong enough to discourage a small business owner from expanding, getting out from under onerous debt, or even staying in business. Understanding how an SBA loan works and how to successfully get one for your business is a matter of separating the facts fro
Of course, with technology being as prolific as it has become, there are certainly more ways to enter into these types of relationships. It’s important – very important, however, to always realize that people do business with, and refer business to, those PEOPLE they know, like and trust, not those COMPUTERS they know, like and trust. It’s always about the relationship first, about adding value first, about – what Wallace Wattles, author of the 1915 classic, “The Science of Getting Rich” called – “adding increase” to the lives of others.
What technology has done is provided so many more outlets, ways and means of accomplishing this. There are people with whom I’ve had successful joint ventures while never having met them personally . . . and hardly even speaking with them on the phone. That couldn’t have happened “back in the day.”
Q: What do you see as the future trends in networking and referral based businesses?
A: While I believe the relationship will remain king, I believe that technology will continue to provide us with more ways of networking effectively, efficiently and profitably.
Q: Should I set up one of these ‘blogs’ I keep hearing about?
A: Yes, by all means, yes! And, the good news is that there is plenty of good information from knowledgeable sources on how to set up and operate a successful blog.
Q: What is the most important thing a young entrepreneur or professional can do when starting out in business without a sphere of influence?
A: Develop that powerful sphere of influence starting now! When you meet someone with whom you feel a mutually beneficial, give and take, win/win relationship would be appropriate, then go ahead and begin to cultivate it. Remember, there is an entire system and methodology behind doing this; it’s not a matter of simply getting their business card and putting it in your Rolodex or contact management file. Another thing that the young entrepreneur or professional can do is to make it a point to meet already-successful people and learn from them. Yes, you can cultivate relationships with these people. Just remember, it’s up to you to creatively find ways to “add value” to their lives as your part of cultivating the relationship. The key . . . begin now!
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Netw
Heroes came out of nowhere at the beginning of this TV season and has turned into a runaway hit show. This was not entirely unexpected; NBC had a lot of confidence in Heroes from the beginning. However, no one could have legitimately expected Heroes to become the top 15 hit and ratings phenomenon that its become. Why, I suppose, is the question. Why has Heroes become such a great hit? What is the shows appeal?Heroes is a comic book story, through and through. Regardless of what comic you believe it to be knocked off of, all comic are derivative of something or other, and Heroes certainly has its unique qualities anyway. What Heroes does better than any of the comic book adaptations before it, is actually act like a comic in its execution. Of course, Heroes is the first real comic book story to make its w
Q: Should I set up one of these ‘blogs’ I keep hearing about?
A: Yes, by all means, yes! And, the good news is that there is plenty of good information from knowledgeable sources on how to set up and operate a successful blog.
Q: What is the most important thing a young entrepreneur or professional can do when starting out in business without a sphere of influence?
A: Develop that powerful sphere of influence starting now! When you meet someone with whom you feel a mutually beneficial, give and take, win/win relationship would be appropriate, then go ahead and begin to cultivate it. Remember, there is an entire system and methodology behind doing this; it’s not a matter of simply getting their business card and putting it in your Rolodex or contact management file. Another thing that the young entrepreneur or professional can do is to make it a point to meet already-successful people and learn from them. Yes, you can cultivate relationships with these people. Just remember, it’s up to you to creatively find ways to “add value” to their lives as your part of cultivating the relationship. The key . . . begin now!
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Netw
If you're a medical billing company, your main point of operation is doing just that, sending out bills for services rendered to the various patients that you represent. And while this may seem like a simple decision to make, deciding what method of billing you're going to use is sometimes not as easy as some people would think. In this installment, we're going to discuss your various choices and what factors are involved in making your decision.First of all, one thing a company has to understand when it comes to billing is that it's not simply a matter of what method you use to send the bill itself. After that part is done, the next part involves posting the money that is paid to you by the insurance carrier itself. How you get paid and how you post those payments, unfortunately has a lot to do with
Q: What one piece of advice would you leave with our readers?
A: Keep learning, keep growing. Follow what I call The Success Formula:
1. Seek out and find the information (the system),
2. Apply the information immediately,
3. Be persistent. Sandwich those principles around the specific goal or desire you have, and the belief in yourself and what you’re doing, and by the very nature of life, you must succeed.
— Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. On the national rally circuit, Bob has shared the platform with legends such as Zig Ziglar, Jim Rohn, Brian Tracy, Denis Waitley, CNN’s Larry King, Dr. Joyce Brothers, Today Show’s Willard Scott, Radio Legend Paul Harvey, Tom Hopkins, Mary Lou Retton, Coach Lou Holtz, the late Og Mandino, former U.S. President Gerald Ford, and countless others. Two of his books, “Endless Referrals: Network Your Everyday Contacts into Sales” and “Winning Without Intimidation: How to Master the Art of Positive Persuasion” have each sold well over 160,000 copies. And, Endless Referrals has been released in its third, totally revised and updated edition. Bob is a staunch advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. You may subscribe to Bob’s “Endless Referrals Video Briefs” by going to www.burg.com, waiting two seconds for the gold invite, clicking, and going from there.
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