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Casual Articles - B2 - It's Not About You
Following on from the last edition of The Organised Times where we spoke about developing the people in your business, this week we're focussing on the importance of the continual development of your managers.Leadership comes from the top down. Poor management skills is the cause of most employee dissatisfaction and results in their poor per
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Back when I was a college student, I invited my Grandparents over for dinner to see my first apartment. I made a gourmet dinner of Spaghetti and Salad using every mismatched pot I owned. I set a beautiful table with my hand-me-down silverware, poofed up my hair (it was the early 90's after all) and waited for them to arrive.After a lovely di
The only way to do this is to focus entirely on who needs to act and what will motivate them. Everything else is a waste of time and money.
Yet the vast majority of messages are egocentric. They are all about the company, the products and the features. They are usually filled with either chest-beating or me-too claims that satisfy sellers’ needs and expectations and turn off buyers. The result – huge investments in ads, direct mail, e-mail and online campaigns that make marketers happy but never pay off or pay out.
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A recent American Demographics survey concluded that 75 percent of American adults crave more customizable products and services, and 85 percent of 18 to 24 year olds feel the same way.THE TEST: When you come in contact with one of your customers or colleagues, in what ways can you 'personalize' the experience?1. SHARE A LAUGH: L
The only way to do this is to focus entirely on who needs to act and what will motivate them. Everything else is a waste of time and money.
Yet the vast majority of messages are egocentric. They are all about the company, the products and the features. They are usually filled with either chest-beating or me-too claims that satisfy sellers’ needs and expectations and turn off buyers. The result – huge investments in ads, direct mail, e-mail and online campaigns that make marketers happy but never pay off or pay out.
Unless
We hear a lot about business ethics issues in the United States and yet our businessmen and women are some of the most ethical business practitioners anywhere in the world. The transparency, integrity and accountability in American business is not found anywhere else in the world. With all the disclosure, over regulation, lawsuits and government
Yet the vast majority of messages are egocentric. They are all about the company, the products and the features. They are usually filled with either chest-beating or me-too claims that satisfy sellers’ needs and expectations and turn off buyers. The result – huge investments in ads, direct mail, e-mail and online campaigns that make marketers happy but never pay off or pay out.
Unless
You might be wondering what all the talk about business cards is about.Why should you have one?A business card, in the simplest possible terms, is a portable advertisement, targeted only to the people who can make the most difference in terms of your business's success or failure.To see why business cards can make such a differ
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In any rapidly emerging market sector, there are companies that proceed with bold plans but fail to achieve their targets. Then there are those that calmly build lucrative businesses. As far as RFID (radio frequency identification) is concerned, many companies are re-evaluating their policies after disappointment, while others are succeeding.
Unless you’ve been under a rock for the last 5 years, you know that power and control in the world of media and messaging has changed. Buyers control the time, place, device and messages they want to see or hear. They control what gets in and what gets filtered out. And they are a ruthless bunch.
To increase the likelihood that your message will get some attention, consider these basic creative rules
Make everything about the target audience. Understand who they are and what they care about. Present the benefits to them early and in language they understand and respond to. Tell them what they wi
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